At the beginning of August, HubSpot announced a new tier of the platform's existing web content management system, the CMS Hub Starter. This launch comes as a result of understanding the need of growing businesses to elevate the quality of their website experience, whilst reducing the time spent cleaning and managing data obtained through their CMS.

In 2019, a report produced by Sana found that over 84% of construction companies were planning on selling their products exclusively online in the next few years due to up to 38% of architects relying on search engines when looking for new products to specify. Offering a seamless user experience, as a result, has become an undeniable priority that the CMS Hub can help securing.

Angela DeFranco, VP of Product Management at HubSpot, explained that “over the past year, we’ve seen just how important it is for companies to be able to create reliable and effective digital experiences” and that, consequently, HubSpot wanted to come up with a CMS “built on our CRM platform to help companies leverage their own data to create a better end-to-end customer experience.”.

Among other marketing leaders that commented on the launch of the CMS Hub, Kevin Barber, CEO and founder of Lean Labs shared that “where a traditional CMS can add pain and complexity to a marketer’s day, CMS Hub Starter does the opposite by giving them the essential tools they need to build a remarkable website and start generating revenue”.

Does it should like the CMS Hub is a content management system that you could be interested in? Keep reading and understand why everyone is talking about HubSpot’s new release!

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A CMS Based in a Growth-Driven Philosophy

As HubSpot partners, we do not only recommend and use the tools offered by the platform, but we also follow their philosophy and are committed to their vision of offering the best possible digital experience to website visitors. To guarantee a fully personalised interaction with customers, we build our websites following a growth-driven design approach.

The growth-driven web design approach is an intelligent and progressive design methodology that continuously optimises and produces data-based analytics, allowing you to improve your site to better cater for your user experience. Since improvements are suggested and executed according to user data, your sites will be optimised according to past user behaviour.

Unlike traditional websites, sites built following the growth-driven design approach pride themselves of never being quite the finished product because they are consistently seeking ways to improve the performance of the portal. Designs conducted following this methodology are characterised for being uncluttered, intuitive and clean, whilst providing an agile online experience.

HubSpot first added the growth-driven design approach to their vision in 2017, when a survey conducted by the platform revealed that 350 agencies across the world reported 16.9% more leads and 11,2% more revenue 6 months after the clients adopted this methodology. As these results became more consistent, HubSpot designed a content management system based on this approach.

Whilst most CMS platforms are mainly devoted to hosting content (i.e., WordPress or Wix), all tiers of the CMS Hub are carefully designed to drive growth through user and company data leveraged from its CRM and organised in comprehensive reports that help you create a more detailed user experience for each of your visitors.

5 Reasons the CMS Hub Starter Is a Game-Changer

The CMS Hub Starter is a code-free platform that allows users to create reliable and effective digital content based on their CRM data and, as a result, helping them deliver a better end-to-end customer experience. Prioritising ease of use and security, the CMS Hub Starter has gathered all the tools users might need to increase and improve their online presence.

If you consider yourself a growing construction business wanting to elevate the user experience of the visitors of your website without compromising a big part of your budget and having to commit to endless hours of website maintenance and upkeep, here are five reasons you might consider start using the tools offered within the CMS Hub.

#1 A Powerful Piece of a Compelling Tech Stack

Regardless of whether the CMS Hub is acquired as a standalone product or as part a bundle like the Growth Suite, all tiers of the CMS Hub are connected to other HubSpot tools and leverage data from the very same source, ensuring that the information used to improve user experience is consistently updated and reflects the actions that visitors have taken on your website in the past.

Far from only receiving information collected within the CRM, the CMS Hub is able to track the journey of your visitors within your website, gathering data on the pages they visited, the links they clicked, the content they downloaded, or the blog post they read. This gives you the chance to segment your audience based on their interests and to better target them through your marketing efforts.

#2 Easy Website Design

In 2017, a solid 98% of architects reported heading to Google when seeking construction solutions for their specifications. Detail, function, and efficiency were their main focus when exploring the portal of a product manufacturer, as well as the availability of data, expecting detailed content available within 1-2 clicks and a visually impressive presence.

The CMS Hub Starter allows users to build a powerful websites without custom coding. With an uncluttered and intuitive drag-and-drop editor, each page can be completely customised for it to reflect the message that you believe your audience will resonate with. Additionally, due to its global CDN architecture, sites built on the CMS Hub have a fast loading-time from any part of the world.

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#3 Consistent Website Optimisation

With over 40% of the revenue of building companies coming from purely organic traffic, ensuring that your website maintains a robust search ranking and that you are consistently reviewing and improving your SEO has become essential. All tiers of the CMS Hub include SEO recommendations specifically tailored to your website and your content, improving blog and on-page SEO.

Working together with Google through HubSpot’s Google Search Console integration, the CMS Hub is able to obtain data from the organic searches of your visitors and produce reports on the he number of views and clicks your website gets for specific keywords. This will allow you to adapt the language of your site and add terms that will help connect your visitors with your content.

#4 Accurate Analytics and Reporting

When speaking about leveraging data from and to different Hubs within HubSpot, we are not referring to a simple in-and-out interaction. Information does not only get collected and stored in the platform, but it is also interpreted and structured into over 100 readily available reports that will allow you to measure that performance of your website and see the ROI of your portal.

Building your site following the growth-driven design methodology will also help you identify the right metrics and to track them consistently, giving you the chance to get deeper insights into the success of your current strategy. Through the analytic tools available within the CMS, for example, you can see how many people prefer contacting you through live chat so you can improve that service.

#5 Best Value for Money CMS currently available

With the launch of the CMS Hub Starter, HubSpot has made sure that the CMS products are as affordable as possible. The CMS Hub Starter is now available either as a standalone product from £19/month or, as part of the Growth Suite, accompanied by all four of HubSpot’s Starter-tier products (marketing, sales, service, and operations), from £38/month.

As part of the launch of the Starter tier, HubSpot also adjusted the prices of the CMS Hub Professional and Enterprise offerings, which are now £297/month and £999/month, respectively. Higher tiers of the CMS Hub provide access to dynamic content, A/B testing, content staging, adaptative testing, and content partitioning, making sure you have all the tools you need to grow your website.

If You Use WordPress, Why Should You Consider the CMS Hub Starter

As a leading marketing agency within the construction industry, we have built and managed websites on different content management systems, of which the most common is WordPress. Whilst WordPress is readily available and can power effective sites, most clients admit not only feeling limited after a short time using this CMS, but also overwhelmed by the add-ons they rely on.

#1 Guarantee Bullet-Proof Security for Your Website

Despite WordPress, being considered the most popular content management system currently on the market, users are often surprised when they learn that the security of their websites is far from guaranteed. It is estimated that 41% of all the websites are built on WordPress, with up to 73.2% of them being highly vulnerable to security breaches and 41% having been hacked in the past.

WordPress users endure 90,978 attacks per minute, with the number of attacks steadily increasing since 2017. Most attacks are linked to vulnerabilities in the core software and weak practices. With 24/7 threat monitoring, the CMS Hub Starter offers in transit SSL encryption, WAF and DDoS protection, and regular vulnerability tests, so the security of your site is always granted.

#2 Avoid Hidden Costs of Unsatisfactory Add-Ons and Plug-Ins

With the main attraction of WordPress being that it is free of charge, most users feel disappointed to learn about the costs of web hosting, themes, plugins, and design. It is, in fact, the cost of plugins that can become a pressing monthly fee to maintain, especially if we need to acquire security add-ons, a more intuitive plug in, or API integrations that allow you to leverage data from your site.

Looking at these hidden costs, the maintenance and functionality of a portal built on WordPress can come at a price £15 to £975 per month, without necessarily achieving the degree of cohesion you need between your site and other tools. The CMS Hub includes, at no extra cost, some of the most popular plugins for business websites, while offering a CMS that is perfectly integrated with your tech stack.

#3 Stop Relying on your Web Developers

Surprisingly enough, a large number of business website owners have their access to the portal restricted by their developers, with this case being particularly common within WordPress users. This is due to the complexity involved to creating additional modules or layout changes in this CMS, limiting the control and agency of business leaders over their own online presence.

The CMS Hub Starter was designed to work as a bridge between developers and CMS users without IT knowledge. As a result, HubSpot users can easily create, modify, and add modules to pages using an intuitive drag-and-drop editor. This particular feature has contributed to HubSpot’s CMS Hub being considered best web content management software for medium-sized businesses by G2.

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About Insynth

At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.

We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.

As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM ImplementationWeb DesignSales AutomationSEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.

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Ainhoa Rodriguez-Muguruza

Written by Ainhoa Rodriguez-Muguruza

I work closely with new and existing clients to help them achieve a wide variety of Inbound Marketing goals, including HubSpot CRM implementation and Onboarding, as well as help to map out business development objectives to help drive growth to our client’s building product businesses.