--- title: Discover The New CMS Everyone Is Talking About description: At the beginning of August, HubSpot announced a new tier of the platform's existing web content management system, the CMS Hub Starter. Learn more! image: https://www.insynth.co.uk/hubfs/Discover%20the%20New%20CMS%20Everyone%20is%20Talking%20About.gif --- [Skip to the main content.](https://www.insynth.co.uk/blog/discover-the-new-cms-everyone-is-talking-about#main-content) [![clean-logo-2024-white](https://507386.fs1.hubspotusercontent-na1.net/hubfs/507386/clean-2024/logo/clean-logo-2024-white.svg "clean-logo-2024-white")](http://Insynth%20Marketing%20Ltd) [![Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/New-Insynth-Logo-Landscape-1.png?width=1073&height=352&name=New-Insynth-Logo-Landscape-1.png "Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists")](http://Insynth%20Marketing%20Ltd) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) Search Toggle Menu Search Toggle Menu - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) 7 min read # Discover The New CMS Everyone Is Talking About [![Picture of Ainhoa Rodriguez-Muguruza](https://www.insynth.co.uk/hs-fs/hubfs/Team%20Members/11.jpg?width=30&name=11.jpg) Ainhoa Rodriguez-Muguruza](https://www.insynth.co.uk/blog/author/ainhoa-rodriguez-muguruza) : 25-Aug-2021 11:45:00 ![Discover The New CMS Everyone Is Talking About](https://www.insynth.co.uk/hubfs/Discover%20the%20New%20CMS%20Everyone%20is%20Talking%20About.gif) At the beginning of August, HubSpot announced a new tier of the platform's existing web content management system, the CMS Hub Starter. This launch comes as a result of understanding the need of growing businesses to elevate the quality of their website experience, whilst reducing the time spent cleaning and managing data obtained through their CMS. In 2019, a report produced by Sana found that over **84% of construction companies were planning on selling their products exclusively online** in the next few years due to up to **38% of architects relying on** **search engines** when looking for new products to specify. Offering a seamless user experience, as a result, has become an undeniable priority that the **CMS Hub can help securing**. [Angela DeFranco](https://www.linkedin.com/in/angela-defranco-b579423b/?trk=people-guest_people_search-card), **VP of Product Management at HubSpot**, explained that “over the past year, we’ve seen just how important it is for companies to be able to create reliable and effective digital experiences” and that, consequently, HubSpot wanted to come up with a CMS “built on our CRM platform to help companies leverage their own data to create a better end-to-end customer experience.”. Among other marketing leaders that commented on the launch of the CMS Hub, [Kevin Barber](https://www.lean-labs.com/team/kevin-barber), **CEO and founder of Lean Labs** shared that “where a traditional CMS can add pain and complexity to a marketer’s day, CMS Hub Starter does the opposite by giving them the essential tools they need to build a remarkable website and start generating revenue”. Does it should like the CMS Hub is a content management system that you could be interested in? Keep reading and understand why everyone is talking about HubSpot’s new release! [![CRM: The Beginners Guide For Your Building Product Business CTA 2](https://no-cache.hubspot.com/cta/default/3859543/a06b9564-6729-442a-8f1d-cb76a4057bf2.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/a06b9564-6729-442a-8f1d-cb76a4057bf2) ## A CMS Based in a Growth-Driven Philosophy As HubSpot partners, we do not only recommend and use the tools offered by the platform, but we also follow their philosophy and are committed to their vision of offering the **best** **possible** **digital** **experience** to website visitors. To guarantee a fully personalised interaction with customers, we build our websites following a **growth-driven design approach**. The [growth-driven web design approach](https://www.insynth.co.uk/en/building-products-website-design) is an intelligent and progressive design methodology that **continuously optimises** and **produces data-based analytics**, allowing you to improve your site to better cater for your user experience. Since improvements are suggested and executed according to user data, your sites will be optimised according to past user behaviour. Unlike traditional websites, sites built following the growth-driven design approach pride themselves of never being **quite the finished product** because they are **consistently seeking** ways to **improve** the performance of the portal. Designs conducted following this methodology are characterised for being **uncluttered**, **intuitive** and **clean**, whilst providing an agile online experience. HubSpot first added the growth-driven design approach to their vision in 2017, when a survey conducted by the platform revealed that [350 agencies across the world reported](https://designers.hubspot.com/blog/growth-driven-design-certification) **16.9% more leads** and **11,2% more revenue** 6 months after the clients adopted this methodology. As these results became more consistent, HubSpot designed a content management system based on this approach. Whilst most CMS platforms are mainly devoted to hosting content (i.e., WordPress or Wix), all tiers of the CMS Hub are carefully designed to **drive growth** through user and company data leveraged from its CRM and organised in comprehensive reports that help you create a more detailed user experience for each of your visitors. ## 5 Reasons the CMS Hub Starter Is a Game-Changer The CMS Hub Starter is a code-free platform that allows users to create reliable and effective **digital content** based on their CRM data and, as a result, helping them deliver a better **end-to-end customer experience**. Prioritising **ease of use** and **security**, the CMS Hub Starter has gathered all the tools users might need to increase and improve their online presence. If you consider yourself a **growing construction business** wanting to **elevate the user experience** of the visitors of your website without compromising a big part of your **budget** and having to commit to endless hours of website maintenance and upkeep, here are five reasons you might consider start using the tools offered within the CMS Hub. ### #1 A Powerful Piece of a Compelling Tech Stack Regardless of whether the CMS Hub is acquired as a **standalone product** or as **part a bundle** like the Growth Suite, all tiers of the CMS Hub are connected to other HubSpot tools and leverage data from the **very same source**, ensuring that the information used to improve user experience is consistently updated and reflects the actions that visitors have taken on your website in the past. Far from only receiving information collected within the CRM, the CMS Hub is able to **track the journey of your visitors** within your website, gathering data on the pages they visited, the links they clicked, the content they downloaded, or the blog post they read. This gives you the chance to segment your audience based on their interests and to better target them through your marketing efforts. ### #2 Easy Website Design In 2017, a solid [98% of architects](https://www.specifiedby.com/) reported **heading to Google** when seeking construction solutions for their specifications. **Detail**, **function**, and **efficiency** were their main focus when exploring the portal of a product manufacturer, as well as the availability of data, expecting **detailed content available within 1-2 clicks** and a [visually impressive presence](https://www.insynth.co.uk/blog/how-to-connect-with-specifiers-in-2021). The CMS Hub Starter allows users to build a powerful websites **without custom coding**. With an uncluttered and intuitive **drag-and-drop editor**, each page can be completely **customised** for it to reflect the message that you believe your audience will resonate with. Additionally, due to its **global** **CDN architecture**, sites built on the CMS Hub have a **fast loading-time** from any part of the world. [![CRM: The Beginners Guide For Your Building Product Business CTA 2](https://no-cache.hubspot.com/cta/default/3859543/a06b9564-6729-442a-8f1d-cb76a4057bf2.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/a06b9564-6729-442a-8f1d-cb76a4057bf2) ### #3 Consistent Website Optimisation With [over 40% of the revenue](https://www.brightedge.com/resources/research-reports/content-optimization) of building companies coming from purely **organic traffic**, ensuring that your website [maintains a robust search ranking](https://www.insynth.co.uk/blog/seo-future-proof-building-product-business) and that you are [consistently reviewing and improving your SEO](https://www.insynth.co.uk/en/construction-marketing-seo-building-product-search-engine-optimisation) has become essential. All tiers of the CMS Hub include **SEO recommendations** specifically tailored to your website and your content, improving blog and on-page SEO. Working together with Google through HubSpot’s [Google Search Console](https://knowledge.hubspot.com/content-strategy/enable-the-google-search-console-integration-for-your-content-strategy-tool) integration, the CMS Hub is able to **obtain data from the organic searches** of your visitors and produce reports on the he number of views and clicks your website gets for specific **keywords**. This will allow you to [adapt the language of your site](https://www.insynth.co.uk/blog/adopting-digital-increase-website-seo-for-your-construction-marketing) and add terms that will **help connect your visitors with your content**. ### #4 Accurate Analytics and Reporting When speaking about leveraging data from and to different Hubs within HubSpot, we are not referring to a simple in-and-out interaction. Information does not only get **collected** and **stored** in the platform, but it is also **interpreted** and **structured** into over 100 readily available reports that will allow you to measure that **performance of your website** and **see the ROI** of your portal. Building your site following the growth-driven design methodology will also help you **identify the right metrics** and to track them consistently, giving you the chance to get deeper insights into the success of your current strategy. Through the analytic tools available within the CMS, for example, you can see how many people prefer contacting you through live chat so you can improve that service. ### #5 Best Value for Money CMS currently available With the launch of the CMS Hub Starter, HubSpot has made sure that the CMS products are as affordable as possible. The CMS Hub Starter is now available either as a **standalone product** from **£19/month** or, as part of the **Growth Suite**, accompanied by all four of HubSpot’s Starter-tier products (marketing, sales, service, and operations), from **£38/month**. As part of the launch of the Starter tier, HubSpot also adjusted the prices of the CMS Hub **Professional** and **Enterprise** offerings, which are now **£297/month** and **£999/month**, respectively. Higher tiers of the CMS Hub provide access to dynamic content, A/B testing, content staging, adaptative testing, and content partitioning, making sure you have all the tools you need to grow your website. ## If You Use WordPress, Why Should You Consider the CMS Hub Starter As a leading marketing agency within the construction industry, we have built and managed websites on different content management systems, of which the most common is **WordPress**. Whilst WordPress is readily available and can power effective sites, most clients admit not only **feeling limited** after a short time using this CMS, but also **overwhelmed by the add-ons they rely on**. ### #1 Guarantee Bullet-Proof Security for Your Website Despite WordPress, being considered the most popular content management system currently on the market, users are often surprised when they learn that the **security of their websites is far from guaranteed**. It is estimated that [41% of all the websites](https://w3techs.com/technologies/overview/content_management/all) are built on WordPress, with up to [73.2% of them being highly vulnerable](https://www.wpwhitesecurity.com/wordpress-security-news-updates/statistics-70-percent-wordpress-installations-vulnerable/) to security breaches and [41% having been hacked](https://www.wpwhitesecurity.com/wordpress-security-news-updates/state-of-security-of-wordpress-blogs-and-websites/) in the past. WordPress users endure [90,978 attacks per minute](https://www.wordfence.com/), with the number of attacks steadily [increasing since 2017](https://www.symantec.com/security-center/threat-report). Most attacks are linked to vulnerabilities in the core software and weak practices. With **24/7 threat** **monitoring**, the CMS Hub Starter offers in transit **SSL encryption**, **WAF** and **DDoS** **protection**, and regular **vulnerability tests**, so the security of your site is always granted. ### #2 Avoid Hidden Costs of Unsatisfactory Add-Ons and Plug-Ins With the main attraction of WordPress being that it is free of charge, most users feel disappointed to learn about the **costs of web hosting**, **themes**, **plugins**, and **design**. It is, in fact, the cost of plugins that can become a pressing monthly fee to maintain, especially if we need to acquire security add-ons, a more intuitive plug in, or API integrations that allow you to leverage data from your site. Looking at these **hidden costs**, the maintenance and functionality of a portal built on WordPress can come at a [price £15 to £975 per month](https://www.hubspot.com/comparisons/wordpress-vs-hubspot), without necessarily achieving the degree of cohesion you need between your site and other tools. The **CMS Hub includes**, at no extra cost, **some of the most popular plugins for business** **websites**, while offering a CMS that is perfectly integrated with your tech stack. ### #3 Stop Relying on your Web Developers Surprisingly enough, a large number of business website owners have their **access to the portal restricted by their developers**, with this case being particularly common within WordPress users. This is due to the complexity involved to creating additional modules or layout changes in this CMS, limiting the control and agency of business leaders over their own online presence. The CMS Hub Starter was designed to work as a bridge between developers and CMS users without IT knowledge. As a result, HubSpot users can easily **create**, **modify**, and **add** **modules** to pages using an intuitive **drag-and-drop** **editor**. This particular feature has contributed to HubSpot’s CMS Hub being considered [best web content management software for medium-sized businesses by G2](https://www.g2.com/categories/web-content-management/mid-market). [![CRM: The Beginners Guide For Your Building Product Business CTA 2](https://no-cache.hubspot.com/cta/default/3859543/a06b9564-6729-442a-8f1d-cb76a4057bf2.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/a06b9564-6729-442a-8f1d-cb76a4057bf2) ## About Insynth At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience. We use the latest marketing techniques such as [construction inbound marketing](https://www.insynth.co.uk/en/what-is-construction-inbound-marketing#:~:text=Construction%20inbound%20marketing%20is%20the,to%20your%20website%20and%20business.), to equip building product companies to grow sustainability in this era of digital transformation. As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including [CRM Implementation](https://www.insynth.co.uk/hubspot-implementation-support), [Web Design](https://www.insynth.co.uk/inbound-marketing-services/inbound-website-services), [Sales Automation](https://www.insynth.co.uk/sales-automation-building-product-industry), [SEO](https://www.insynth.co.uk/inbound-marketing-services/inbound-website-services/seo-search-engine-optimisation), and [Email Marketing](https://www.insynth.co.uk/lead-nurturing) to achieve your ultimate aim: Growing your business and gaining new specifiers and customers. [Book A Free Consultation Today](https://cta-service-cms2.hubspot.com/ctas/v2/public/cs/c/?cta_guid=2af18093-ed55-4a52-bc6b-c1e298e70e77&placement_guid=ed35d65b-909f-4d5a-81a1-f0a36f978ab3&portal_id=3859543&redirect_url=APefjpGpUAR_jGI74l9Al8GPx1FEh-umRhJ2o_C8yASPNxMvcxlG1CV5yJ-VjwclgMvW8bbtXpyadtNVJ2jlkXoF-iupXRTYiFXvurfQDymPuh5TaIudMiGHXogL0dBoAcHaoYd3GuO-RS8FPl2sEo_U-nbgjpfP2A-59IJQgshEcN7vRYRrfn2cDvPLRqBRf8wsnWovZBFsIXNYc17GfiC8AnlrCtexswwoB4gxGbkuPcNOvjviZgmUr8EqWkRXkQT04XNvkgQFLMhj4P68RaRSUMhh98Hxw4Z62VHHXToywKxPRD68uiI&hsutk=6ccc22439d4878c33e9b02bedbdedb5d&canon=https%3A%2F%2Fwww.insynth.co.uk%2Fblog%2Fare-online-building-product-directories-worth-paying-for&click=b48f0e09-6d4e-4e85-8d32-51c04cd8653f&utm_referrer=https%3A%2F%2Fwww.insynth.co.uk%2Fblog&pageId=5685702166&__hstc=148640360.6ccc22439d4878c33e9b02bedbdedb5d.1518793342330.1523290279303.1523616714542.62&__hssc=148640360.4.1523616714542&__hsfp=894307734) - [Tweet](https://twitter.com/share) ##### ABOUT INSYNTH ABOUT INSYNTH Insynth Marketing is a HubSpot-certified construction marketing agency. We help construction-related businesses to generate predictable flows of leads, customers, and specifications in this era of digital transformation. [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)            ##### Useful Links Useful Links - [Marketing Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [Insynth News](https://www.insynth.co.uk/news) - [About Insynth](https://www.insynth.co.uk/about-us-old) - [What We Do](https://www.insynth.co.uk/construction-marketing-services) ##### LATEST BLOG LATEST BLOG [Featured Blog Image](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) ###### [Elevating Your Construction Product Brand: HubSpot's CRM and AI Integration](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) The pivotal shift towards customer-centric philosophies has asked from companies within all... ##### Contact Us Contact Us +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom  [![Insynth Construction Marketing Agency HubSpot Experts Content Specialists](https://www.insynth.co.uk/hubfs/2021%20Branding/Insynth%20%20Construction%20Marketing%20Agency%20%20HubSpot%20Experts%20%20Content%20Specialists.svg)](https://www.insynth.co.uk) © 2026 Insynth Marketing Ltd. ![](https://dc.ads.linkedin.com/collect/?pid=206356&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ainhoa Rodriguez-Muguruza", "url" : "https://www.insynth.co.uk/blog/author/ainhoa-rodriguez-muguruza" }, "dateModified" : "2023-08-30T14:08:39.455Z", "datePublished" : "2021-08-25T10:45:00.000Z", "headline" : "Discover The New CMS Everyone Is Talking About", "image" : [ "https://www.insynth.co.uk/hubfs/Discover%20the%20New%20CMS%20Everyone%20is%20Talking%20About.gif" ], "mainEntityOfPage" : { "@id" : "https://www.insynth.co.uk/blog/discover-the-new-cms-everyone-is-talking-about", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.insynth.co.uk/hubfs/2021%20Branding/New-Insynth-Logo-Landscape.png" }, "name" : "Insynth Marketing Ltd" } } ```