12 min read

[TOP 10] 2022 Powerful SEO Trends You Need To Get Ready For

By Ainhoa Rodriguez-Muguruza on 23-Nov-2021 14:14:24

The future is now. Google is setting the pace for 2022 with a complete set of updates that aims to bring the user to the top of their priority list. We have gathered the most relevant updates by Google in 2021 and how they will shape the way we do SEO in 2022.

Make sure you are aware of these trends and that you are ready for a SEO revolution.

Topics: SEO
5 min read

BRIGHTON SEO: The Value Of Link Building

By Rich Newsome on 10-Sep-2021 11:44:13

Live From #BrightonSEO

Workshops, conferences, and lectures, for me, have always been a source of inspiration. I consider myself privileged to attend talks and discussions conducted by thought-leading experts that reflect their passion for high-quality content with every slide they present. What an excellent time to be a writer!

Topics: Content Marketing SEO
4 min read

BRIGHTON SEO: What The Hell Is A Content Strategy, Anyway?

By Rich Newsome on 10-Sep-2021 11:22:41

Live From #BrightonSEO

Despite spending most of their workday diving among analytics and spreadsheets on their laptops, SEO experts thrive in face-to-face conversations. Attending the series of conferences organised within the Brighton SEO workshop has clearly shown how much we were missing talking about topics that we are passionate about and live for.

Topics: Content Marketing SEO
7 min read

BRIGHTON SEO: 5 Pitfalls Every Marketer Should Avoid

By Olivia Atkinson on 09-Sep-2021 12:32:02

Live From #BrightonSEO

Finally, a conference in person with real-life people. I might be the only one wearing the bright red t-shirt stating ‘SEO is my superpower’ they sent out in the post before the event, but I’m fully embracing it. I’ve never been to Brighton before or Brighton SEO plus, it’s a free bloody t-shirt! 

Topics: Content Marketing SEO
6 min read

Content Marketing VS PPC – Who Will Win?

By Freya Oxton-Grant on 22-Jul-2021 16:10:24

Many building product businesses used paid search advertising to promote awareness of their products and services, often forking out in the thousands to fund campaigns each month.

But over the past few years, performance for paid advertising has been declining, with costs going up and results going down.

We’ve heard of businesses whose month on month cost per click and customer acquisition costs are increasing while their sales conversion rates are plummeting.

But what’s the alternative? Well, content marketing of course.

In this article, we will put content marketing and PPC head-to-head to see who really delivers when it comes to sales and revenue.

Topics: Content Marketing SEO Lead Generation
6 min read

The 3 Pillars of SEO Success That Boost Rankings

By Freya Oxton-Grant on 08-Jul-2021 18:19:48

Search Engine Optimisation (SEO) is a key element to any digital marketing strategy. There’s no point in having a website if it isn’t optimised to drive web traffic to it.

Topics: SEO
6 min read

Marketing Channels: How To Promote Your Business To Drive Lead Generation

By Henry Jones on 11-Mar-2021 11:30:00

Lead generation is the backbone of a growing business. Ensuring the continued growth of customers and profits can be structured using the 7 pillars of lead generation. Each pillar must be supported by the rest to create a solid, well rounded strategy.

Pillar 3 is marketing channels, it describes how to promote, present and push your business so you’re delivering the right messages to the right audience at the right time. To get the most out of each channel, learn how to create quality content designed for lead generation.

Topics: Content Marketing SEO Social Media Lead Generation
4 min read

Come back stronger in 2021 (5 keys to overcoming business setbacks)

By Jack Meisinger on 04-Jan-2021 09:00:00

2020 is over, but the challenges didn't disappear when you flipped the calendar page.

Topics: Content Marketing SEO
4 min read

5 Ways COVID-19 Changed The Way We Sell

By Olivia Atkinson on 22-Dec-2020 11:12:58

It’s not news to anybody that 2020 has brought challenges to all areas of business, including sales. With visiting and travel being restricted, people had no choice but to rely on phone calls, zoom meetings and email to follow up leads.

For the construction and building products specifically, this forced those that didn’t already, to provide BIM drawings, technical specification and virtual training online.

We’ll take a look at how the way selling has changed and why we’re better for it.

Topics: SEO Sales
6 min read

5 Top Tips for Building Backlinks and Boosting Rankings

By Freya Oxton-Grant on 23-Oct-2020 09:20:10

In 2020, with Google’s algorithm seemingly always changing, you might be struggling to know where to start with boosting your search engine rankings. However, one of the keyways to increase the visibility of your construction or building product’s online presence is through improving your website’s authority.

Google’s original algorithm described by Google’s founders in a 1998 academic paper was based on evaluating the importance of web pages based on the number and quality of websites linking to them.

Search engines today rely on the same signal as it highlights how reliable and trusted a source is an answer for a searcher’s query. Backlinks are like votes in a popularity contest.

The more backlinks you have the higher your domain authority (DA) will be. The higher the DA, the more opportunity you have for Google to recognise you are a standout website and increase your space in rankings.

Topics: SEO
4 min read

Using SEO To Future Proof Your Building Product Business

By Olivia Atkinson on 26-Aug-2020 12:41:35

To say that building products businesses weren’t prepared for the world relying on digital would be an understatement. The same goes for a lot of other industries, as we’ve all been forced to work from home and get on board with new technology.

Topics: Content Marketing SEO
6 min read

Combining SEO and Content Marketing Effectively To Achieve Results

By Olivia Atkinson on 21-Aug-2020 11:07:35

It’s easy to understand how there can be confusion about SEO and content marketing as they are so often talked about separately.

However, they come hand in hand and work together to achieve great results for your building products business.

They both fuel each other and act as the cogs to any successful digital marketing campaign. To get a clearer understanding of how they work together, lets first review them individually.

Topics: Content Marketing SEO
5 min read

Construction Marketing: SEO vs PPC

By Olivia Atkinson on 07-Aug-2020 10:24:03

You might be in a position when you need to choose whether your marketing budget is spent on SEO or PPC or even spread between the two.

Topics: SEO
6 min read

5 Reasons SEO Marketing Can Transform Your Building Product Business

By Olivia Atkinson on 24-Jul-2020 11:04:05

One of the most effective digital marketing strategies out there is SEO. Business owners and marketing managers often have the same questions. What is SEO? Is it essential? How does SEO help with lead generation?

We’ll take a brief look at what SEO is, why it’s important and 5 reasons why SEO online marketing can change your business for the better.

Topics: SEO Website Lead Generation
4 min read

2 Ways COVID-19 has Changed the Face of building product Sales

By Will Morris on 23-Jul-2020 08:09:08

It’s no doubt that a lot has changed in the past few months. The COVID-19 outbreak has shaken the B2B sales force – with unprecedented speed and scale – across the globe.

However, as with most things,

When life gives you lemons, make lemonade.

In other words, times of great challenge often create amazing opportunities to transform the way we, as sales leaders, do things. Many within building products and construction would argue that this is exactly what the industry needed to give it a push towards a more digital future.

One example of how we’re adapting is the new dynamics that virtual selling has brought to the table – in the form of video interactions.

But, more specifically,

How is the COVID-19 crisis changing the future of sales within building products and construction as we know it?

Today we’ll be exploring two ways that this pandemic has accelerated the future of sales within the industry. Read on to find out more…

Topics: SEO Sales
8 min read

Bouncing Back: Reviewing Which Tactics Work Best Now

By Olivia Atkinson on 19-Jun-2020 10:10:51

It's likely that your 2020 marketing plan has changed drastically in response to the disruption caused earlier on in the year. You most probably had events or trade shows booked in, even if you were just visiting, which have all quickly been shifted to online events.

Data should be the main driver for your strategy approach anyway, but now more than ever you need to dig down and find out which tactics are working best for you.

Each company will have different metrics, some may find that email marketing is really working for them, others may find producing guides and sharing them on social is keeping their customers engaged and interested.

However, there are some typical tactics which shouldn’t be adapted out of pure desperation and others that you should seriously consider for improving your presence online.

Topics: Content Marketing SEO
6 min read

Bouncing Back With Content Marketing

By Olivia Atkinson on 11-Jun-2020 15:25:03

When searching on the Internet we all consume content without realising, our daily queries get answered by featured snippets, Q&A, forums, articles, and blogs.

However, when it comes to creating content for your building product brand, many companies fall short. This is partly down to time and skill, although people also struggle in knowing what to produce.

There’s no denying that content creation is a skill, but nothing is stopping you from learning the basics of how content marketing works and how it can help raise your profile online at a time when digital is the go-to place for research.

Topics: Content Marketing SEO
8 min read

How To Use Free CRM Software To Bounce Back Smarter

By Olivia Atkinson on 29-May-2020 10:51:56

Having a CRM system is key to bouncing back from this years events, it gives you data about your contacts that you never knew you needed, helping you reach out at the right time and track how they interact with your website.

This blog will take a look at what a CRM is and how they can help with not only marketing activities but sales too.

Topics: Content Marketing SEO MarTech
6 min read

How To Bounce Back Using Social Media

By Olivia Atkinson on 22-May-2020 09:48:51

Social media is a powerful tool and a crucial part of your bouncing back,strategy. Some companies struggle to make quick changes to their website or create notices letting visitors know if they’re open or not. Social media can be posted on in seconds, allowing you to effectively and consistently communicate to your audience.

Read on to find out what content to share on social media at this time and how to use it to inform your audience on the latest updates.

Download The Definitive Guide To Social Media

Topics: SEO Social Media
6 min read

How To Bounce Back With The Right SEO Tactics

By Olivia Atkinson on 14-May-2020 17:33:02

As the world starts to repair itself and we see a gradual change in behaviours, make sure your company can be found in a time where there may be less choice.

Each company’s approach has been different to this crisis, for some it’s given them the realisation that being digital plays a key part in future proofing your business, others will adapt the way they work forever, with less office and requesting staff to work from home and some sadly might not make it.

Discover how you can bounce back with a kick-ass approach to digital marketing, starting with your SEO.

Topics: Content Marketing SEO
6 min read

5 Tips To Boost Your Content During Covid-19

By Rich Newsome on 16-Apr-2020 21:00:00

We all know that words are the currency of the web. The more SEO-driven content you have, the better chances you will have at ranking highly in search. If you’ve read any of our previous posts, this message will come as no surprise.

What’s different, however, is this ‘new normal’ that we’ve all been forced to adopt. Working from home is giving us more time to reflect, and it’s even allowing us to catch up on the things that we’ve let slip in recent months.

And for many, this means addressing your content strategy.

The purpose of this blog is to give you some practical guidance that you can implement now, in order to prepare for the post-covid future.

Topics: Content Marketing SEO
6 min read

Website Development For Building Products And Construction

By Olivia Atkinson on 16-Apr-2020 09:59:04

Suddenly we find ourselves with a lot of downtime. You may still be working but priorities may have changed. Not everyone’s workload has been affected by this pandemic, but there’s definitely a shift.

Those jobs that always get dropped to the bottom are suddenly on your to-do list as other customer work is put on the backbench.

If you’re in this situation then see this downtime as an opportunity to make some improvements. That way, when a version of normality returns, you’ll be ready for business.

Topics: SEO Website
7 min read

SEO Housekeeping: 6 Tips During The Covid-19 Lockdown

By Olivia Atkinson on 07-Apr-2020 14:17:19

Although many companies have stopped working, Google hasn’t. Which in turn means your SEO efforts shouldn’t stop either. If you stop it’s likely that you’ll have your top positions on Google taken away from you by competitors that are putting the work in now.

Getting ranked highly isn’t achieved overnight, it’s a long game and takes Google a while to notice you as the best. By getting in the work now, you’re preparing your company for when a version of normality returns, and your service or product is needed.

We've seen traffic stay consistent or rise with our own clients website traffic, those that have seen a big increase are those that supply to the healthcare sector.

Topics: SEO
5 min read

Your 2020 SEO Strategy: Adapting To The ‘New Normal’

By Rich Newsome on 25-Mar-2020 11:56:14

We’re three months into 2020, and all of a sudden, this unusual state of isolation and distancing has become the ‘new normal’.

People’s individual priorities have changed, and businesses are being forced to adapt to the negative economic impact that will result from your customers and clients changing their habits for the foreseeable future.

Any 2020 plans and initiatives that you’ve put in place will undoubtedly be called into question, so it’s worth re-visiting your SEO strategy in this rapidly changing environment.

In this blog, we aim to outline both short and long term SEO considerations as part of your building products company’s larger response to COVID-19. Understanding how you can adapt areas of your SEO strategy will be crucial in order to plan effectively against the impact of this virus.

Topics: SEO
6 min read

6 Things You Should Stop Doing To Your Content

By Olivia Atkinson on 24-Feb-2020 09:29:43

When it comes to revitalising and updating your content it can be easy to throw aside content pieces that you feel aren’t working for your target audience.

Before doing so it’s worth considering these 6 options that often get forgotten about. Then you can focus on producing content that’s not only relevant to your audience but also content that Google will love.

Topics: Content Marketing SEO
6 min read

SEO For Construction Marketing: What Are Header Tags?

By Rich Newsome on 29-Jan-2020 12:35:13

There are a ton of companies in the building products and construction industry who spend countless hours and thousands of pounds producing content and developing webpages that go unnoticed by Google.

You may hire an expert copywriter who writes beautifully but has little knowledge of your target audience.

You may spend thousands on a web developer who’s an amazing visual designer but knows very little about SEO.

And what are you left with? A website that acts as a product brochure (I’m aware that I’ve used this term several times).

This post will provide you with the tricks and hacks that’ll ensure you structure your blogs in a way that gets you noticed by Google, giving you the biggest slice of the pie.

Topics: Content Marketing SEO
7 min read

Construction Marketing Strategy: Insynth’s Free Resources 2019

By Rich Newsome on 18-Dec-2019 10:30:00

As an inbound marketing agency that specialises in the building products and construction industry, one of our main aims is to educate our audience. Part of the ‘education’ process involves producing high-quality, free resources aimed at up-skilling your front-facing teams.

The resources that we’ve produced this year will be shared in this post.

Topics: Content Marketing SEO Sales Inbound Marketing
7 min read

Construction Marketing Strategies: Why Inbound Works For Building Products

By Leigh Simpson on 28-Nov-2019 09:29:13

Post Grenfell, the attitude around specification has become more stringent and cautious, with legislators and specifiers alike demanding greater reassurance about the performance, safety and provenance from the materials that are being used in construction.

So how does this impact your construction marketing strategies and why does Inbound Marketing become the ideal method of adapting to this change?

Topics: Content Marketing SEO Website Social Media Inbound Marketing
7 min read

SEO In Construction Marketing: Meta Titles And Meta Descriptions

By Olivia Atkinson on 13-Nov-2019 17:20:46

When it comes to optimising your site for search there are a number of things you can do, including keywords, image optimisation and much more.

One of the things that can directly affect click through rates are meta titles and meta descriptions.

Topics: SEO
5 min read

SEO In Construction Marketing: The Importance Of Analytics

By Olivia Atkinson on 08-Nov-2019 09:49:19

Data and analytics are the key to making sure you’re continuously improving your marketing tactics. You might be familiar with seeing your data presented in the form of a monthly report.

Google analytics (GA) is a free tool that every single company should be using to track performance of their companies website.

You may check it daily, weekly, monthly or even yearly. Ideally you need to be checking it at least once a week in case any problems arise.

Topics: SEO
4 min read

SEO In Construction Marketing: Monthly Reports

By Olivia Atkinson on 28-Oct-2019 10:19:26

If you already work with an agency of sorts you’ll probably be familiar with monthly reports. It’s a report you receive at the start of every month reflecting on the data from the previous month.

Monthly reports can include data such as traffic, page views, social media stats, engagement, rankings, domain authority, visibility, enquiries, PR, what’s been actioned that month and what’s to be actioned next month.

Topics: SEO
5 min read

SEO In Construction Marketing: Link Building

By Olivia Atkinson on 23-Oct-2019 12:20:45

Link building can and should be a vital part of your SEO marketing tactics for your building products brand. You may have been link building without realising the benefits it can have, or may not have a clue what it is or why it’s done.

This blog will explore the basics of link building and how it can benefit your marketing tactics when creating content.

Topics: SEO
5 min read

SEO In Construction Marketing: How To Create Content

By Olivia Atkinson on 18-Oct-2019 09:40:26

A big part of ensuring your website is optimised for search is the content you provide. Creating content gives your building products company the opportunity to become a thought leader in your specific sector.

This is not something you do once and its done but you continue doing to ensure Google is constantly recognising you as the expert on a specific topic/product/service.

SEO content is any content created with the goal of attracting search engine traffic.

Topics: SEO
7 min read

Construction Keywords | SEO In Construction Marketing: Keyword Research

By Olivia Atkinson on 09-Oct-2019 14:35:59

Keyword research is the first step to optimising your website for certain keywords. Without effectively using keywords, how else can you ensure your website gets found on search engines?

Discover how to do keyword research and the how different types of keywords can generate different results.

Topics: SEO
6 min read

Construction Marketing: 5 SEO Myths To Leave Behind in 2019

By Olivia Atkinson on 03-Oct-2019 15:46:43

SEO can be confusing and a bit overwhelming, everyone has opinions on what they think's best practise. Below are 5 myths that should be left behind in 2019 for your building materials company.

Topics: SEO
5 min read

Why You Should Be Measuring And Analysing Your Construction Content

By Rich Newsome on 15-Aug-2019 09:10:54

Colleagues want facts and figures. They want measurable and profitable results.

What evidence do you have that your content marketing efforts are successful? This information  will allow you to see if the content you’ve invested so much time on producing is actually working, and most importantly, whether it’s driving sales.

Topics: Content Marketing SEO Social Media
6 min read

Should You Re-Use Old Content In Your Building Products Company?

By Rich Newsome on 01-Aug-2019 09:00:00

Consistently Creating content takes time. In fact, most building products and construction companies attribute the fall in progress with content creation to lack of time.

Repurposing content allows you to extend the life and value of your content by changing it to serve a different purpose. For example, you could change a blog into a video. The message might be the same, but the channel or format through which it is consumed will be different.

Topics: Content Marketing SEO
6 min read

Construction Marketing: How To Improve Your Writing

By Rich Newsome on 15-Jul-2019 10:00:00

Getting words down on the page is step one. Getting your work published is a different matter. Quite often, your first draft will look largely different to your final piece.

During the editing and improving phase, you’ll be using it as an opportunity to cut out any unnecessary and irrelevant points that don’t support your core ideas and refine your language to be stronger and more action orientated.

Topics: Content Marketing SEO Inbound Marketing
5 min read

Generating The Best Content Ideas For Your Building Products Company

By Rich Newsome on 03-Jul-2019 10:23:58

You can’t (and shouldn’t be expected to) pluck ideas out of thin air. This expectation would be both unobtainable and unrealistic. That’s why you need to consider a way in which you can generate ideas that work for the benefit of you and your team.

Topics: Content Marketing SEO
4 min read

Has Google's June Core Update Hurt Your Rankings?

By Leigh Simpson on 07-Jun-2019 10:55:41

In an unusual move for Google, the officially announced an impending algorithm update this week.  Google described it as the June 2019 core update.

The update began rolling out on the Monday 3rd June, impacting Google search ranking and listings positively and negatively across the globe.

Topics: Content Marketing SEO
5 min read

Marketing Metrics: A Simple Guide To Brand Awareness

By Rich Newsome on 07-Jun-2019 08:42:06

Do you want your building products brand to stand out online? Do you want your company to be a household name? Read on to find out what brand awareness is and how important it is to develop effective brand awareness for your building products and materials.

Topics: Content Marketing SEO MarTech
6 min read

Look for These 3 Red Flags in Your Google Analytics Data

By Luke Monterosso on 29-May-2019 10:20:47

For marketers Google Analytics can provide a wealth of information about your website and audience. Sometimes it’s easy to get caught up in the day to day marketing activities and gloss-over warning signs.

We’ve highlighted 3 red flags you should be looking for in your Google Analytics data. We also reveal how you can combine it with dynamic heatmaps and visitor recordings to increase the number of leads from your website.


Topics: SEO Website
6 min read

Growth Driven Website Design vs Traditional

By Luke Monterosso on 24-May-2019 09:38:27

When it comes to re-designing your website, traditionally it’s a long process and it can be 6-12 months before results are delivered. Growth Driven Design is a methodology that takes a systematic approach to optimising your website in a much shorter time period.

It’s about learning what is working and what isn’t based on user data from the outset. In the GDD process you can then assess what changes will have the best impact on increasing visitors, leads and sales.

Growth Driven Design rethinks the traditional website design cycle of changing your site every 2-3 years. Instead, it focuses on learning and improving based on user feedback and behaviour in incremental design sprints.

Topics: SEO Website
6 min read

Beyond Digital: Growing Your Building Products Brand

By Olivia Atkinson on 29-Mar-2019 15:32:47

Yesterday, Insynth presented on how digital marketing is changing the way that specifiers and buyer engage with building product brands, and how you should adapt your marketing plans to keep up to date with these changes.

Old fashioned traditional ways of reaching your audience such as cold calling, trade shows and brought contact lists are all suffering.

This blog summaries the struggles and challenges that building products companies face and how you can approach them. We’ve also included our presentation from the day for you to view.

Topics: Content Marketing SEO MarTech Inbound Marketing
6 min read

Construction Marketing Tips: How To Optimise Images For SEO

By Olivia Atkinson on 21-Mar-2019 12:02:13

Google doesn’t read images, search engines only read text, so if your image is named ‘DSC_006’ then it’ll never be found.

You might not think that the name of your image matters, but a third of all searches performed on Google are for images.

That’s a third of the traffic you’re missing out on just because your image isn’t named correctly for Google to find it.

Read on to find out more…

Topics: Content Marketing SEO Inbound Marketing
4 min read

What Is a Secure Socket Layer and Why Should You Care?

By Luke Monterosso on 12-Mar-2019 11:40:27

Secure Socket Layer can be shortened to SSL.

When a web browser contacts your secured website, the SSL certificate enables an encrypted connection. It’s kind of like sealing a letter in an envelope before sending it through the mail.

Without SSL encryption any computer could intercept the transmission from your browser to the server.

This includes the transmission of credit card numbers, usernames and passwords, and other sensitive information.

29% of Building Product websites were not secured with an SSL certificate – (The State of Building Product Digital Marketing, 2019)

Topics: SEO MarTech
5 min read

Content Marketing Tips For Building Materials – Part 2

By Olivia Atkinson on 27-Feb-2019 16:28:03

Part one discovered the importance of strong storytelling, communication and how a good online presence is imperative for the building materials sector.

Topics: Content Marketing SEO MarTech Inbound Marketing
5 min read

Construction Marketing Strategy: SEO Trends 2019-Part 3

By Abby Buchan-Howard on 06-Feb-2019 10:00:00

Insynth have been running a blog series on the upcoming SEO trends of 2019 that your construction marketing team need to embrace in order to succeed in the Google rankings.

In this final instalment, we’ll be exploring image search. This developing search method allows users to carry out organic search using there camera.

For SEO professionals in the building products sector, this is a game changer for how you’ll carry out your construction marketing strategies.

Read on to find out more…

Topics: Content Marketing SEO Sales Inbound Marketing
5 min read

Construction Marketing Strategy: SEO Trends 2019-Part 2

By Abby Buchan-Howard on 04-Feb-2019 10:00:00

In this 3 part series on the upcoming SEO trends that you need to know in 2019, we’re looking at the most important factors that you need to consider when applying your SEO strategy for construction marketing.

In this second instalment, we’ll be exploring how you can leverage your SEO strategy to showcase your building product’s company

Read on to find out more…

Topics: Content Marketing SEO Inbound Marketing
7 min read

Construction Marketing Strategy: SEO Trends 2019-Part 1

By Abby Buchan-Howard on 01-Feb-2019 11:46:18

The new year is now well underway. For many SEO professionals in the construction marketing industry this is the time to start looking forward to the upcoming trends for 2019 and leverage the latest techniques to dominate in the SERPs.

It’s a well-known fact that search engines are getting more intelligent every day. If you want your building products company to achieve top rankings in 2019, you need to be ready for the latest SEO trends and developments that are coming up.

Read on to find out more…

Topics: Content Marketing SEO Sales MarTech Inbound Marketing
10 min read

Construction Marketing Goals For 2019

By Abby Buchan-Howard on 28-Jan-2019 10:04:28

It’s a new year! It’s time to take a step back, review how the last year has gone for your building products company and begin to put together your new goals for your team to strive towards.

Choosing the right marketing goals for your business ensures that your teams are working towards achievable, realistic targets that will help drive growth for the company as a whole.

Insynth have been blogging about some of the best construction marketing goals that you can you include in your strategy for 2019 and how they can help you to grow and thrive in the new year!

Read on to find out more…

Topics: Content Marketing SEO Social Media Inbound Marketing
8 min read

Digital Marketing Events You Can't Afford To Miss In 2019

By Olivia Atkinson on 24-Jan-2019 16:28:46

The Insynth team love to attend digital marketing events. We’re lucky enough to attend quite a few over the year, even heading out to the States to pick up on the latest insights into how to improve construction marketing in the UK.

It’s the best way to stay ahead in the ever-changing marketing industry. We meet with fellow industry professionals, share our knowledge and get inspired by exciting new ideas.

We’ve created a list of marketing conferences that focus on a wide range of topics from SEO, to social media to content marketing and everything in-between. Maybe have a chat with your boss, convince them to let you go, and we might see you at one of these events this year.

We’ve also managed to bag you a few discount codes to tempt you!

Topics: Content Marketing SEO
7 min read

Top 9 Sales & Marketing Technology Trends In 2019 For Building Products

By Olivia Atkinson on 17-Jan-2019 18:18:00

The building products industry has a reputation of being very traditional in its marketing approach and relativity cautious about adopting new technology.

This presents an opportunity for more adventurous brands to seize the intuitive and steal the march on their competitors by taking advantage of latest tech to help them better engage with the market.

Listed below are 9 trends and new technologies which you could take advantage of in 2019 to grow your business.

Topics: Content Marketing SEO Social Media MarTech
7 min read

Construction Marketing: Insynth's Top 7 Blog Posts Of 2018

By Abby Buchan-Howard on 11-Jan-2019 09:51:26

In 2018, Insynth were blogging extensively to promote content marketing for construction and how inbound marketing can benefit the building products sector.

We’re kicking off 2019 with a reflection of last year’s blog posts and revisiting the most successful pieces we produced.

In total we wrote 146 blog posts- averaging 3 every week-, generating huge volumes of traffic to our site. We thought it was be a great start to 2019 if we shared our top 7 blog posts with our readers!

Read on to find out more!

Topics: Content Marketing SEO Digital PR Inbound Marketing
6 min read

Readability Ranks: The Score You Didn't Know You Needed

By Abby Buchan-Howard on 21-Nov-2018 12:17:28

Google is always looking for good content. It wants to give the user the best experience and puts the best content at the top.

Content that’s easy to read is useful to the reader. It’s more likely to be on page one of Google and has a higher chance of being found online.

One of the best ways to do this is to write content for a wide audience.

Read on to find out more…

Topics: Content Marketing SEO Inbound Marketing
6 min read

Why Your Rankings Are Always Changing And How To Win

By Abby Buchan-Howard on 19-Nov-2018 10:00:00

Google algorithms are constantly developing. Their ever-shifting nature has created a dynamic space where competition is fierce to achieve and maintain top positions on search pages.

This constantly changing landscape of Google algorithms has a created what can sometimes feel like a hostile environment. Content creators and SEO experts are constantly having to adapt their strategies to maintain the top positions on Google or to climb the rankings on their keywords.

Let’s look more into the volatility of Google’s constantly changing set of rules…

Topics: Content Marketing SEO
5 min read

What Content Writers Are Doing To Achieve Top Google Rankings

By Abby Buchan-Howard on 15-Nov-2018 13:48:36

Google algorithms are always changing. Their constant state of flux is directly related to our changing habits when searching online.

With 200 factors being analysed, picking a starting point for construction marketing can feel daunting.

Insynth have been blogging about how you can write content that conquers Google’s algorithms to help you win the top positions.

Read on to find out more…

Topics: Content Marketing SEO
4 min read

What Google Looks For When Ranking Your Website

By Charlotte McCormac on 01-Nov-2018 09:41:00

 

The websites ranked at the top of Google listings are the sites that Google deems most relevant and trustworthy for search enquiries.

If your website ranks below the first few results, visitors are unlikely to click through to your page – and if you’re not on the first page of results, you can pretty much guarantee that no-one will scroll far enough to find you.

Topics: SEO MarTech Inbound Marketing
3 min read

Construction Marketing: Using Heatmaps To Improve Engagement

By Abby Buchan-Howard on 31-Oct-2018 14:08:13

In content marketing for construction, having a strong understanding of how prospects are interacting with your content can be an invaluable asset when structuring your website.

Heatmaps provide a valuable insight into which pieces of content are working best for you and can demonstrate where prospects are most engaged on your website.

Insynth is pleased to introduce heatmapping to our construction marketing services. Read on to find out more…

 

Topics: Content Marketing SEO MarTech
16 min read

Beyond Digital: A Seminar To Grow Your Building Products Brand

By Charlotte McCormac on 16-Oct-2018 14:27:59

Today, Insynth met with marketing and sales executives from construction companies across the UK for a seminar hosted by CEO, Leigh Simpson, on transforming digital marketing strategy for business growth.

Sponsored by Barbour ABI, Insynth's seminar gave insights into content marketing, promotion, video, SEO and ever-evolving technology, sparking conversation amongst guests. 

Here's an overview of today's digital marketing lessons.

Topics: Content Marketing SEO Social Media MarTech
4 min read

First-Class Content Marketing: Abby Buchan-Howard

By Charlotte McCormac on 24-Sep-2018 09:57:00

Insynth are delighted to congratulate in-house Digital Content Marketer, Abby Buchan-Howard on graduating from the University of Wolverhampton with a first-class degree in Creative & Professional Writing and English.

Topics: Content Marketing SEO
5 min read

INBOUND 2018: What Could You Learn?

By Charlotte McCormac on 14-Sep-2018 13:44:19

As 3 of over 24,000 attendees from just one of 110 countries involved, Insynth travelled to the USA for the 2018 INBOUND conference: three days of keynote and breakout sessions, brimming with learning, inspiration and connection.

Hosted by HubSpot, the Inbound sessions covered everything from content tricks, to SEO techniques, to the neuroscience of engagement.

We're ready to offer the secrets uncovered at the conference for our clients. 

Below, you'll find links to our live-blogs of sessions that will help you to meet your marketing goals.

Each category of Inbound sessions brings a wealth of new, inspirational tips that are designed to help your building products company grow better.

Topics: Content Marketing SEO Inbound Marketing
5 min read

Live @ #INBOUND18: Moz + Hubspot = SEO Mastery

By Abby Buchan-Howard on 07-Sep-2018 18:28:07

Hosted by Sarah Bird, SEO Mastery focused on how to use Moz to master the fast-paced world of SEO and keep up to date with Google’s working along the way.

The session also focused on finding out how your company compares to the competition in search results and the best topics to get that coveted “position zero”.

Topics: SEO Events
4 min read

Live @ #INBOUND18: Is The Keyword Dead? The New Role Of Intent In SEO And Content Marketing Success

By Charlotte McCormac on 07-Sep-2018 18:27:46

With the rise of voice search and evolving Google algorithms, many are beginning to question whether keywords are still important in the modern world.

Since one piece of content can rank for a range of keywords, the focus is on quality, not quantity. The focus should no longer be on keywords, but on key topics.

Here's how you can keep your keyword research and SEO strategies alive in the context of modern search.

Topics: Content Marketing SEO Events
6 min read

Live @ #INBOUND18: Conversion Rate Optimisation For Your Website

By Abby Buchan-Howard on 07-Sep-2018 16:19:49

Hosted by Pamela Vaughn of HubSpot, How To Get Started With Conversion Rate Optimisation was an Inbound 2018 session focused on sharing the skills needed to use content marketing for the purpose of conversion rate optimisation.

This goal was to learn how to increase lead generation and traffic to your site through the production of fully optimised content that will encourage visitors to convert when they come to your website.

Topics: Content Marketing SEO Events
5 min read

Live @ #INBOUND18: Snippets - Radicalising The SEO Game

By Charlotte McCormac on 06-Sep-2018 16:10:48

'Create content that deserves to rank' - Adam Piotrowski.

When people search online, they're looking for quick answers. 

They don't want to scroll for information.

When there isn't a featured snippet, searchers may look at the first few results. But featured snippets take up the same room as around 3 search results, so viewers are unlikely to scroll any further when one appears at the top of their page.

Featured snippets currently only appear in around 12.2% of search results, and when there is a featured snippet, only 19.6% of people will click on results beneath the snippet.

This means that there's plenty of room to win featured snippets, and when you do your website traffic will soar.

Topics: SEO Events
5 min read

Live @ #INBOUND18: Secrets To Search Dominance Revealed

By Abby Buchan-Howard on 05-Sep-2018 21:49:51

Hosted by Maryna Hradovich of SEMrush, Secrets To Search Dominance is an Inbound 2018 session about teaching marketers to ensure that their content is always optimised for SEO and positioned to dominate search results across the internet.

With Maryna’s techniques being applied, marketers learnt how to make sure that they can stay one step ahead of the competition.

Topics: SEO Events MarTech
9 min read

Using Images: How Can Visuals Improve Your SEO?

By Abby Buchan-Howard on 10-Aug-2018 17:00:45

You've heard the phrase "a picture tells a thousand words". Did you know that images in your website can improve your SEO? 

By loading your images with the right words in the alt-text, titles, file names, while considering a range of other factors, your images won't just say a thousand words, they will help grow you website traffic and increase your chances of having great rankings on Google. 

Read on to find out how images can be a great addition to your SEO and construction marketing campaigns.

Topics: Content Marketing SEO Inbound Marketing
7 min read

Follow These 8 Practices To Improve Your Construction Content Marketing

By Charlotte McCormac on 20-Jun-2018 16:18:09

Now that we are 6 months into the year 2018, how well is your construction content marketing performing?  How are your content marketing campaigns coming along?  It's tragically common for advertisers and business visionaries to set far-reaching New Year's resolutions, only to see their motivation and exertion slack a couple of months later.

Topics: Content Marketing SEO
6 min read

Construction Marketing Strategy: Does Your Brand Matter Anymore?

By Leigh Simpson on 03-May-2018 19:19:13

As the way that building professionals research products and services changes, it is only right to consider the relevance of brand building in your construction marketing strategy.

So, why do why brands exist, what is their role in the decision-making process and what will be their future value as they come under increased pressure from search, artificial intelligence (AI) and digital marketing?

Topics: Content Marketing SEO
7 min read

Construction Marketing Tips: A Beginner's Guide To Link Building

By Leigh Simpson on 30-Apr-2018 19:07:46

 In most building products businesses, link building is misunderstood, seen as a dark art or handed over to their SEO company to handle.  Effective construction marketing will have link building and outreach as an important element of the marketing plan.

With over 40% of the revenue of building companies coming from purely organic traffic, having a website that maintains a robust search ranking is key! Having a strong and growing foundation of authoritative, good-quality links to your site is the juice that high ranking websites are made of, they give you the kind of authority that Google loves and brings you referral traffic.

It’s not a difficult as you may think, so find out how to build your backlinks and improve your organic rankings.

Topics: SEO
7 min read

How To Turn Your Building Products Website Into A Sales Lead Machine

By Leigh Simpson on 24-Apr-2018 10:26:16

The main observation from the vast majority of our site audits is that most building product websites are only designed to be an online catalogue or a brochure website.

Building product manufacturers are missing a golden opportunity to turn their websites into sales lead generation engines which provide their sales teams with regular high quality enquiries.

Topics: Content Marketing SEO Website Inbound Marketing
6 min read

Construction Marketing Tips: The Secret Of Choosing Great Photos To Improve Sales Lead Quality

By Leigh Simpson on 19-Feb-2018 12:28:02

I was helping a friend a few days ago.  We were looking at his website and he was telling me that he was getting some really unusual enquires.  He has his own powder coating business and loves to win contracts for coating in high volume, but he was getting calls about powder coating motorbike frames.

We took a good look at his website and upon finding the likely cause, it reminded me of a very similar situation a few years ago.

(Check the end of the blog to find out why he was getting bike frame enquiries!)

Topics: Content Marketing SEO Website
7 min read

Construction Marketing Tips: How To Get Featured Snippets On Google

By Leigh Simpson on 09-Feb-2018 08:15:00

Impress your boss and your colleagues by getting 'position 0' on Google and winning the race for prestigious featured snippets in Google.

Here is a 6-step guide to how Insynth replaced the Construction Marketing Association on a prized snippet in just 10 days.

Topics: Content Marketing SEO Inbound Marketing
5 min read

How to Improve Google Rankings For Building Products

By Leigh Simpson on 22-Jan-2018 10:15:00

 

Topics: SEO