To say that building products businesses weren’t prepared for the world relying on digital would be an understatement. The same goes for a lot of other industries, as we’ve all been forced to work from home and get on board with new technology.
4 min read
Topics: SEO Construction Marketing Strategy
6 min read
It’s easy to understand how there can be confusion about SEO and content marketing as they are so often talked about separately.
However, they come hand in hand and work together to achieve great results for your building products business.
They both fuel each other and act as the cogs to any successful digital marketing campaign. To get a clearer understanding of how they work together, lets first review them individually.
Topics: Content Marketing SEO Blogging
5 min read
You might be in a position when you need to choose whether your marketing budget is spent on SEO or PPC or even spread between the two.
6 min read
One of the most effective digital marketing strategies out there is SEO. Business owners and marketing managers often have the same questions. What is SEO? Is it essential? How does SEO help with lead generation?
We’ll take a brief look at what SEO is, why it’s important and 5 reasons why SEO online marketing can change your business for the better.
Topics: SEO Website Design PPC
6 min read
As the world starts to repair itself and we see a gradual change in behaviours, make sure your company can be found in a time where there may be less choice.
Each company’s approach has been different to this crisis, for some it’s given them the realisation that being digital plays a key part in future proofing your business, others will adapt the way they work forever, with less office and requesting staff to work from home and some sadly might not make it.
Discover how you can bounce back with a kick-ass approach to digital marketing, starting with your SEO.
6 min read
We all know that words are the currency of the web. The more SEO-driven content you have, the better chances you will have at ranking highly in search. If you’ve read any of our previous posts, this message will come as no surprise.
What’s different, however, is this ‘new normal’ that we’ve all been forced to adopt. Working from home is giving us more time to reflect, and it’s even allowing us to catch up on the things that we’ve let slip in recent months.
And for many, this means addressing your content strategy.
The purpose of this blog is to give you some practical guidance that you can implement now, in order to prepare for the post-covid future.
5 min read
Suddenly we find ourselves with a lot of down time. You may still be working but priorities may have changed. Not everyone’s workload has been affected by this pandemic, but there’s definitely a shift.
Those jobs that always get dropped to the bottom are suddenly on your to do list as other customer work is put on the back bench.
If you’re in this situation then see this downtime as an opportunity to make some improvements. That way when a version of normality returns, you’ll be ready for business.
Topics: SEO Website Design
7 min read
Although many companies have stopped working, Google hasn’t. Which in turn means your SEO efforts shouldn’t stop either. If you stop it’s likely that you’ll have your top positions on Google taken away from you by competitors that are putting the work in now.
Getting ranked highly isn’t achieved overnight, it’s a long game and takes Google a while to notice you as the best. By getting in the work now, you’re preparing your company for when a version of normality returns, and your service or product is needed.
We've seen traffic stay consistent or rise with our own clients website traffic, those that have seen a big increase are those that supply to the healthcare sector.
8 min read
Many of us will be using this time away from the office to focus on improving our practice-and what better way to do this than with a great book?
As an avid reader myself, it’s not the reading that’s the hard part; it’s actually finding the right book to read in the first place. There are so many texts out there; trying to pin-point the ones that will resonate is half the battle.
This blog aims to take the hard work out of looking. Whether you’re a Business Owner, Managing Director, Sales Professional, Marketer or even Student, these books are the very best in self and business development.
So let’s dive in…