SEO In Construction Marketing: The Importance Of Analytics

By Olivia Atkinson on 08-Nov-2019 09:49:19

Data and analytics are the key to making sure you’re continuously improving your marketing tactics. You might be familiar with seeing your data presented in the form of a monthly report.

Google analytics (GA) is a free tool that every single company should be using to track performance of their companies website.

You may check it daily, weekly, monthly or even yearly. Ideally you need to be checking it at least once a week in case any problems arise.

Topics: SEO
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SEO In Construction Marketing: Monthly Reports

By Olivia Atkinson on 28-Oct-2019 10:19:26

If you already work with an agency of sorts you’ll probably be familiar with monthly reports. It’s a report you receive at the start of every month reflecting on the data from the previous month.

Monthly reports can include data such as traffic, page views, social media stats, engagement, rankings, domain authority, visibility, enquiries, PR, what’s been actioned that month and what’s to be actioned next month.

Topics: SEO
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SEO In Construction Marketing: Link Building

By Olivia Atkinson on 23-Oct-2019 12:20:45

Link building can and should be a vital part of your SEO marketing tactics for your building products brand. You may have been link building without realising the benefits it can have, or may not have a clue what it is or why it’s done.

This blog will explore the basics of link building and how it can benefit your marketing tactics when creating content.

Topics: SEO
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SEO In Construction Marketing: How To Create Content

By Olivia Atkinson on 18-Oct-2019 09:40:26

A big part of ensuring your website is optimised for search is the content you provide. Creating content gives your building products company the opportunity to become a thought leader in your specific sector.

This is not something you do once and its done but you continue doing to ensure Google is constantly recognising you as the expert on a specific topic/product/service.

SEO content is any content created with the goal of attracting search engine traffic.

Topics: SEO
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SEO In Construction Marketing: Keyword Research

By Olivia Atkinson on 09-Oct-2019 14:35:59

Keyword research is the first step to optimising your website for certain keywords. Without effectively using keywords, how else can you ensure your website gets found on search engines?

Discover how to do keyword research and the how different types of keywords can generate different results.

Topics: SEO
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Construction Marketing: 5 SEO Myths To Leave Behind in 2019

By Olivia Atkinson on 03-Oct-2019 15:46:43

SEO can be confusing and a bit overwhelming, everyone has opinions on what they think's best practise. Below are 5 myths that should be left behind in 2019 for your building materials company.

Topics: SEO
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Why You Should Be Measuring And Analysing Your Construction Content

By Rich Newsome on 15-Aug-2019 09:10:54

Colleagues want facts and figures. They want measurable and profitable results.

What evidence do you have that your content marketing efforts are successful? This information  will allow you to see if the content you’ve invested so much time on producing is actually working, and most importantly, whether it’s driving sales.

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Should You Re-Use Old Content In Your Building Products Company?

By Rich Newsome on 01-Aug-2019 09:00:00

Consistently Creating content takes time. In fact, most building products and construction companies attribute the fall in progress with content creation to lack of time.

Repurposing content allows you to extend the life and value of your content by changing it to serve a different purpose. For example, you could change a blog into a video. The message might be the same, but the channel or format through which it is consumed will be different.

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Ranked: UK’s Top 51 Architecture Magazines  - 2019

By Leigh Simpson on 05-Jul-2019 11:45:00

The latest edition of the Insynth Digital Construction Media Guide – Architecture Edition has ranked and named the UK’s top 51 architectural magazines for 2019.

Using a proprietary algorithm, Insynth has ranked over 50 titles based upon circulation, social media following, domain authority, spam scores and other factors, to produce an independent and objective picture of which titles are most likely to support SEO and PR activity.

The guide is written to assist construction marketing professionals understand the effectiveness of various to their marketing communication plans, PR activity and online marketing strategy.  It’s also a valuable tool when negotiating rates.

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Has Google's June Core Update Hurt Your Rankings?

By Leigh Simpson on 07-Jun-2019 10:55:41

In an unusual move for Google, the officially announced an impending algorithm update this week.  Google described it as the June 2019 core update.

The update began rolling out on the Monday 3rd June, impacting Google search ranking and listings positively and negatively across the globe.

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Beyond Digital: Growing Your Building Products Brand

By Olivia Atkinson on 29-Mar-2019 15:32:47

Yesterday, Insynth presented on how digital marketing is changing the way that specifiers and buyer engage with building product brands, and how you should adapt your marketing plans to keep up to date with these changes.

Old fashioned traditional ways of reaching your audience such as cold calling, trade shows and brought contact lists are all suffering.

This blog summaries the struggles and challenges that building products companies face and how you can approach them. We’ve also included our presentation from the day for you to view.

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Construction Marketing Tips: How To Optimise Images For SEO

By Olivia Atkinson on 21-Mar-2019 12:02:13

Google doesn’t read images, search engines only read text, so if your image is named ‘DSC_006’ then it’ll never be found.

You might not think that the name of your image matters, but a third of all searches performed on Google are for images.

That’s a third of the traffic you’re missing out on just because your image isn’t named correctly for Google to find it.

Read on to find out more…

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