It’s no doubt that a lot has changed in the past few months. The COVID-19 outbreak has shaken the B2B sales force – with unprecedented speed and scale – across the globe.
However, as with most things,
When life gives you lemons, make lemonade.
In other words, times of great challenge often create amazing opportunities to transform the way we, as sales leaders, do things. Many within building products and construction would argue that this is exactly what the industry needed to give it a push towards a more digital future.
One example of how we’re adapting is the new dynamics that virtual selling has brought to the table – in the form of video interactions.
But, more specifically,
How is the COVID-19 crisis changing the future of sales within building products and construction as we know it?
Today we’ll be exploring two ways that this pandemic has accelerated the future of sales within the industry. Read on to find out more…