Beyond Digital: Growing Your Building Products Brand

By Olivia Atkinson on 29-Mar-2019 15:32:47

Yesterday, Insynth presented on how digital marketing is changing the way that specifiers and buyer engage with building product brands, and how you should adapt your marketing plans to keep up to date with these changes.

Old fashioned traditional ways of reaching your audience such as cold calling, trade shows and brought contact lists are all suffering.

This blog summaries the struggles and challenges that building products companies face and how you can approach them. We’ve also included our presentation from the day for you to view.

Continue Reading

Construction Marketing Tips: How To Optimise Images For SEO

By Olivia Atkinson on 21-Mar-2019 12:02:13

Google doesn’t read images, search engines only read text, so if your image is named ‘DSC_006’ then it’ll never be found.

You might not think that the name of your image matters, but a third of all searches performed on Google are for images.

That’s a third of the traffic you’re missing out on just because your image isn’t named correctly for Google to find it.

Read on to find out more…

Continue Reading

What Is a Secure Socket Layer and Why Should You Care?

By Luke Monterosso on 12-Mar-2019 11:40:27

Secure Socket Layer can be shortened to SSL.

When a web browser contacts your secured website, the SSL certificate enables an encrypted connection. It’s kind of like sealing a letter in an envelope before sending it through the mail.

Without SSL encryption any computer could intercept the transmission from your browser to the server.

This includes the transmission of credit card numbers, usernames and passwords, and other sensitive information.

29% of Building Product websites were not secured with an SSL certificate – (The State of Building Product Digital Marketing, 2019)

Continue Reading

Content Marketing Tips For Building Materials – Part 2

By Olivia Atkinson on 27-Feb-2019 16:28:03

Part one discovered the importance of strong storytelling, communication and how a good online presence is imperative for the building materials sector.

Part two focuses the importance of SEO, old content, relationships, reviews and analytics.

Content marketing consists of a variety of methods to ensure you’re attracting prospective clients, combining these tips should represent your company as the thought leader in your specific sector.

Continue Reading

Construction Marketing Strategy: The SEO Trends You Need To Know In 2019 - Part 3

By Abby Buchan-Howard on 06-Feb-2019 10:00:00

Insynth have been running a blog series on the upcoming SEO trends of 2019 that your construction marketing team need to embrace in order to succeed in the Google rankings.

In this final instalment, we’ll be exploring image search. This developing search method allows users to carry out organic search using there camera.

For SEO professionals in the building products sector, this is a game changer for how you’ll carry out your construction marketing strategies.

Read on to find out more…

Continue Reading

Construction Marketing Strategy: The SEO Trends You Need To Know In 2019 - Part 2

By Abby Buchan-Howard on 04-Feb-2019 10:00:00

In this 3 part series on the upcoming SEO trends that you need to know in 2019, we’re looking at the most important factors that you need to consider when applying your SEO strategy for construction marketing.

In this second instalment, we’ll be exploring how you can leverage your SEO strategy to showcase your building product’s company

Read on to find out more…

Continue Reading

Construction Marketing Strategy: The SEO Trends You Need To Know In 2019 - Part 1

By Abby Buchan-Howard on 01-Feb-2019 11:46:18

The new year is now well underway. For many SEO professionals in the construction marketing industry this is the time to start looking forward to the upcoming trends for 2019 and leverage the latest techniques to dominate in the SERPs.

It’s a well-known fact that search engines are getting more intelligent every day. If you want your building products company to achieve top rankings in 2019, you need to be ready for the latest SEO trends and developments that are coming up.

Read on to find out more…

Continue Reading

Construction Marketing Goals For 2019

By Abby Buchan-Howard on 28-Jan-2019 10:04:28

It’s a new year! It’s time to take a step back, review how the last year has gone for your building products company and begin to put together your new goals for your team to strive towards.

Choosing the right marketing goals for your business ensures that your teams are working towards achievable, realistic targets that will help drive growth for the company as a whole.

Insynth have been blogging about some of the best construction marketing goals that you can you include in your strategy for 2019 and how they can help you to grow and thrive in the new year!

Read on to find out more…

Continue Reading

Digital Marketing Events You Can't Afford To Miss In 2019

By Olivia Atkinson on 24-Jan-2019 16:28:46

The Insynth team love to attend digital marketing events. We’re lucky enough to attend quite a few over the year, even heading out to the States to pick up on the latest insights into how to improve construction marketing in the UK.

It’s the best way to stay ahead in the ever-changing marketing industry. We meet with fellow industry professionals, share our knowledge and get inspired by exciting new ideas.

We’ve created a list of marketing conferences that focus on a wide range of topics from SEO, to social media to content marketing and everything in-between. Maybe have a chat with your boss, convince them to let you go, and we might see you at one of these events this year.

We’ve also managed to bag you a few discount codes to tempt you!

Continue Reading

Top 9 Sales & Marketing Technology Trends In 2019 For Building Products

By Olivia Atkinson on 17-Jan-2019 18:18:00

The building products industry has a reputation of being very traditional in its marketing approach and relativity cautious about adopting new technology.

This presents an opportunity for more adventurous brands to seize the intuitive and steal the march on their competitors by taking advantage of latest tech to help them better engage with the market.

Listed below are 9 trends and new technologies which you could take advantage of in 2019 to grow your business.

Continue Reading

New Year New Goals: What Are Your Construction Marketing Objectives For 2019?

By Abby Buchan-Howard on 09-Jan-2019 16:39:35

Welcome to 2019! Happy new year from everybody here at Insynth!

With the new year upon us, it’s time to start thinking about what your construction marketing objectives will be in 2019. Do you want to see growth? More leads?

Whatever your goals for 2019, it’s vital that you identify the right objectives for your business that are realistic and deliverable, maybe even beatable, to give your building products company the best chance of success this year!

Read on to find out more…

Continue Reading

Readability Ranks: The Score You Didn't Know You Needed

By Abby Buchan-Howard on 21-Nov-2018 12:17:28

Google is always looking for good content. It wants to give the user the best experience and puts the best content at the top.

Content that’s easy to read is useful to the reader. It’s more likely to be on page one of Google and has a higher chance of being found online.

One of the best ways to do this is to write content for a wide audience.

Read on to find out more…

Continue Reading