Do you want your building products brand to stand out online? Do you want your company to be a household name? Read on to find out what brand awareness is and how important it is to develop effective brand awareness for your building products and materials.
For marketers Google Analytics can provide a wealth of information about your website and audience. Sometimes it’s easy to get caught up in the day to day marketing activities and gloss-over warning signs.
We’ve highlighted 3 red flags you should be looking for in your Google Analytics data. We also reveal how you can combine it with dynamic heatmaps and visitor recordings to increase the number of leads from your website.
When it comes to re-designing your website, traditionally it’s a long process and it can be 6-12 months before results are delivered. Growth Driven Design is a methodology that takes a systematic approach to optimising your website in a much shorter time period.
It’s about learning what is working and what isn’t based on user data from the outset. In the GDD process you can then assess what changes will have the best impact on increasing visitors, leads and sales.
Growth Driven Design rethinks the traditional website design cycle of changing your site every 2-3 years. Instead, it focuses on learning and improving based on user feedback and behaviour in incremental design sprints.
Did you know 92% of B2B buyers are more likely to purchase after reading a trusted review?
Google doesn’t read images, search engines only read text, so if your image is named ‘DSC_006’ then it’ll never be found.
You might not think that the name of your image matters, but a third of all searches performed on Google are for images.
That’s a third of the traffic you’re missing out on just because your image isn’t named correctly for Google to find it.
Read on to find out more…
Secure Socket Layer can be shortened to SSL.
When a web browser contacts your secured website, the SSL certificate enables an encrypted connection. It’s kind of like sealing a letter in an envelope before sending it through the mail.
Without SSL encryption any computer could intercept the transmission from your browser to the server.
This includes the transmission of credit card numbers, usernames and passwords, and other sensitive information.
29% of Building Product websites were not secured with an SSL certificate – (The State of Building Product Digital Marketing, 2019)