--- title: Building Products Website Design | Increase Specifications And Sales description: Your website should help specifiers select the right product and generate leads for your sales team. Find out how your website can do all of this. image: https://www.insynth.co.uk/hubfs/Copy%20of%20ABOUT_%20Main%20Page.gif --- [Skip to the main content.](https://www.insynth.co.uk/building-products-website-design#main-content) [![clean-logo-2024-white](https://507386.fs1.hubspotusercontent-na1.net/hubfs/507386/clean-2024/logo/clean-logo-2024-white.svg "clean-logo-2024-white")](https://www.insynth.co.uk/) [![Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/New-Insynth-Logo-Landscape-1.png?width=1073&height=352&name=New-Insynth-Logo-Landscape-1.png "Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists")](https://www.insynth.co.uk/) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) Search Toggle Menu Search Toggle Menu - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) # Performance Website Design & Development: Get Discovered by Specifiers, Contractors, Developers #### Generate more traffic, maximise conversions and build trust with a performance website     [![Get Started](https://no-cache.hubspot.com/cta/default/3859543/02fdcbe5-775b-4574-bdbd-312cfe6d43e4.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/02fdcbe5-775b-4574-bdbd-312cfe6d43e4) [![Grade Your Website ](https://no-cache.hubspot.com/cta/default/3859543/5d922399-f2b7-4458-9db9-4035d4a77cf0.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/5d922399-f2b7-4458-9db9-4035d4a77cf0)   ### What can a performance website do for you? - #### Generate More Traffic Imagine your website optimised for search, fast, responsive, accessible, and technically sound; providing superior user experience to outperform your competitors on Google resulting in more organic traffic and visits from your ideal customers. - #### Maximise Conversions Performance websites are designed to convert visitors into leads. With eye-catching design and a seamless user experience, your website can be inspiring confidence in your business and generating leads 24/7. - #### Create A Trusted Brand Combine clever design and cutting-edge technology to engage with your visitors in more meaningful and helpful ways. A performance website brings your brand to life to elevate you against your competitors; building the trust, confidence and authority you need to be specified and used by leading specifiers and contractors. [![Get Started ](https://no-cache.hubspot.com/cta/default/3859543/1f4ee3c1-ad2f-4b54-a6bf-4b4ffe5a6d2b.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/1f4ee3c1-ad2f-4b54-a6bf-4b4ffe5a6d2b) ### Web Design & Development Services ![insynth-web-design](https://www.insynth.co.uk/hs-fs/hubfs/insynth-web-design.png?width=150&height=98&name=insynth-web-design.png) #### Web Design Start generating more business online with a performance website designed to connect to your audience. From just a few pages, to hundreds of product pages, we can help you bring it to life. ![insynth-web-apps-](https://www.insynth.co.uk/hs-fs/hubfs/insynth-web-apps-1.png?width=150&height=98&name=insynth-web-apps-1.png) #### Web Apps Configurators, calculators, interactive maps, and more. Your website can become a go-to resource for specifiers and contractors with powerful digital tools like these.  ![landing-pages-insynth](https://www.insynth.co.uk/hs-fs/hubfs/landing-pages-insynth.png?width=150&height=98&name=landing-pages-insynth.png) #### Landing Pages Improve the performance of your sales and marketing campaigns with landing pages that are designed to turn your prospects into leads.  Great landing pages can make your campaigns 80% more effective. ![sitescope-360-insynth-](https://www.insynth.co.uk/hs-fs/hubfs/sitescope-360-insynth-.png?width=150&height=98&name=sitescope-360-insynth-.png) #### SiteScope360 You wouldn't build a house without an architect - don't build a website without a SiteScope360. This comprehensive audit analyses your existing content, builds a customer journey map, provides user experience advice, and delivers a fully costed website brief and scope of works you can take to any developer. ### Your web development project plan Kickoff Goal Setting Map your goals to ensure your website delivers your business objectives and is a hit with your target audience. Strategy Translate your goals and customer research into a clear plan, tapping into over 40 years of combined experience of creating technical websites and content in the construction industry. Strategy Content Develop content that generates conversations, specifications, and orders. Design Our team of in-house professional designers will work with you so you have as much or as little creative control as you'd like. Design Development We will make sure your HubSpot or Wordpress website is designed to be fully responsive and easily edited SEO By making sure SEO is baked in from the start, you can see an increase in organic traffic quickly SEO Launch ### With you every step of the way From kickoff to launch and beyond - we'll guide you, support you, and take care of you. We've got your back. We want your website to be the pride of your company, the envy of your competitors, and the highlight of your CV.  [![Get Started ](https://no-cache.hubspot.com/cta/default/3859543/1f4ee3c1-ad2f-4b54-a6bf-4b4ffe5a6d2b.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/1f4ee3c1-ad2f-4b54-a6bf-4b4ffe5a6d2b) ### Client Websites ![Buzon-case-study-insynth](https://www.insynth.co.uk/hs-fs/hubfs/chub_backup/Buzon-case-study-insynth.jpg?width=600&height=396&name=Buzon-case-study-insynth.jpg)   ### "Time On Our Website Increase By 33% And Our Bounce Rate decreased" Mike Wilderink, Managing Director ![contour-case-study-insynth (1)](https://www.insynth.co.uk/hs-fs/hubfs/chub_backup/contour-case-study-insynth%20(1).jpg?width=600&height=397&name=contour-case-study-insynth%20(1).jpg)   ### "Massive impact right across the business" Robin Mansell, Managing Director ![cemfloor-case-study-insynth (1)](https://www.insynth.co.uk/hs-fs/hubfs/chub_backup/cemfloor-case-study-insynth%20(1).jpg?width=750&height=497&name=cemfloor-case-study-insynth%20(1).jpg)   ### "Our new website gives our customers and visitors tailored support with improved functionality for mobiles and tablets" Ailish McCormack, Marketing Manager ![Vislock-logo-for-news_large](https://www.insynth.co.uk/hs-fs/hubfs/Vislock-logo-for-news_large.jpg?width=1430&height=790&name=Vislock-logo-for-news_large.jpg) ![ATSPACE-Logo_colour_strapline_large](https://www.insynth.co.uk/hs-fs/hubfs/ATSPACE-Logo_colour_strapline_large.png?width=800&height=264&name=ATSPACE-Logo_colour_strapline_large.png) ![Intersect-logo-dark-text](https://www.insynth.co.uk/hs-fs/hubfs/Intersect-logo-dark-text.png?width=1600&height=674&name=Intersect-logo-dark-text.png) ![myriad_plantroom_services_logo](https://www.insynth.co.uk/hs-fs/hubfs/myriad_plantroom_services_logo.png?width=270&height=66&name=myriad_plantroom_services_logo.png) ![RW Joinery Logo](https://www.insynth.co.uk/hs-fs/hubfs/RW%20Joinery%20Logo.png?width=366&height=87&name=RW%20Joinery%20Logo.png) [![Get Started ](https://no-cache.hubspot.com/cta/default/3859543/1f4ee3c1-ad2f-4b54-a6bf-4b4ffe5a6d2b.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/1f4ee3c1-ad2f-4b54-a6bf-4b4ffe5a6d2b) ### Website CMS Expertise #### HubSpot CMS Experts ###### Platinum partners. CMS Certified.  Powerful analytics, very secure, and easily editable. HubSpot CMS is part of the powerful suite of sales and marketing tools provided by HubSpot which align your teams, provide a common data environment, and help you grow better.   ![hubspot-sprocket-logo](https://www.insynth.co.uk/hs-fs/hubfs/chub_backup/hubspot-sprocket-logo.png?width=150&height=166&name=hubspot-sprocket-logo.png) #### WordPress The worlds most used CMS - it has an extensive ecosystem of plug-ins and themes, a user friendly interface, and is cost effective. Its ease of use, flexibility, and extensive community support make it an great option for those looking to establish an online presence. ![WordPress_blue_logo.svg](https://www.insynth.co.uk/hs-fs/hubfs/WordPress_blue_logo.svg.png?width=150&height=150&name=WordPress_blue_logo.svg.png) ### Get Started Kicking off your website project is exciting. **CONTACT US** to get started and we'll get the ball rolling ###### What happens next? To get more information about website design and development services, just answer these few questions on the right.  We *won't* bombard you with emails or harass you with phone calls. We will give you a friendly email to get more information and possibly set up a meeting.  Looking forward to it!  ### Website Design & Development FAQs - #### Why Improve Your Website? Your Website Is The First Place Your Prospects Go Research from the Construction Media Index shows that **97% of specifiers regularly use manufacturer's websites** for product information.  Before talking to sales, they want to learn about your products, educate themselves, and view case studies on your website; just like you do when you're making an important decision - #### What is a Performance Website? Performance websites are designed with your goals in mind. They consider every step from a prospect landing on your site, educating themselves about your content, to clicking a CTA to talk to your team. Each of these points is optimised to be logical and intuitive. On the flip side, normal websites are built just to convey information.  They talk more about the company than their prospects questions. And they often have a frustrating user experience. - #### How Much Does a Website Cost? If you are starting with a basic website, the price can be as low as £6,000. If you have substantial content the price may be around £15,000. Large projects can be more. However, you should conduct a website audit, like the SiteScope 360, before starting your project. This will provide a fully costed project plan so you know you're getting the website that you need, that will help your business grow, and exactly how much you are spending on each part. This way you can tailor your project to your budget.  ### Want to discuss your website design challenges? Book time with one of our team.      ##### ABOUT INSYNTH ABOUT INSYNTH Insynth Marketing is a HubSpot-certified construction marketing agency. We help construction-related businesses to generate predictable flows of leads, customers, and specifications in this era of digital transformation. [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)            ##### Useful Links Useful Links - [Marketing Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [Insynth News](https://www.insynth.co.uk/news) - [About Insynth](https://www.insynth.co.uk/about-us-old) - [What We Do](https://www.insynth.co.uk/construction-marketing-services) ##### LATEST BLOG LATEST BLOG [Featured Blog Image](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) ###### [Elevating Your Construction Product Brand: HubSpot's CRM and AI Integration](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) The pivotal shift towards customer-centric philosophies has asked from companies within all... ##### Contact Us Contact Us +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom  [![Insynth Construction Marketing Agency HubSpot Experts Content Specialists](https://www.insynth.co.uk/hubfs/2021%20Branding/Insynth%20%20Construction%20Marketing%20Agency%20%20HubSpot%20Experts%20%20Content%20Specialists.svg)](https://www.insynth.co.uk) © 2026 Insynth Marketing Ltd. ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://3859543.fs1.hubspotusercontent-na1.net/hubfs/3859543/Website%20Services%20Homepage%20Video%20(2).mp4", "dateModified" : "2023-07-26T15:51:08.351Z", "duration" : "PT1M42.286S", "height" : 1280, "name" : "Website Services Homepage Video (2)", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/110639145999?portalId=3859543&size=medium", "uploadDate" : "2023-04-12T14:03:03.619Z", "width" : 1280 } ```