3 min read

#INBOUND2021: 5G And The Tech Revolution

By Dom D'Angelillo on 14-Oct-2021 19:43:06

Live From #INBOUND2021

INBOUND isn’t just about marketing, it’s also about showcasing the latest technology and highlighting how it can be hugely beneficial to all areas of life.

Take 5G for instance.

You’ve probably heard quite a lot about it. You might even be one of the half-billion or so people in the world whose phone actually makes use of it.

But what exactly is it? How far has the tech really come, and what can it be used for?

Answering these questions and more was Qualcomm’s, Don McGuire.

Topics: Inbound2021
4 min read

#INBOUND2021: 5 Essential Tips From A LinkedIn Ads Expert

By Dom D'Angelillo on 14-Oct-2021 18:28:54

Live From #INBOUND2021

The final day of INBOUND and we’re still just scratching the surface of all the amazing presentations, seminars and debates going on.

The latest was another ‘must watch’ as LinkedIn’s Amanda Green and Kaitlin Bellay talked through some essential tips to really boost leads and conversions on everyone’s favourite networking platform: LinkedIn.

Amanda presented 5 top tips that can really help you turn those ideal prospects into customers.

Topics: Inbound2021
8 min read

INBOUND2021: Customer-Centric Content: Content Marketing & Customer Success Together At Last

By Olivia Atkinson on 14-Oct-2021 18:20:15

Live from #INBOUND2021:

Topics: Inbound2021
6 min read

#INBOUND2021: Purpose-Driven SEO - A Modern SEO Strategy

By Sandy Bassi on 14-Oct-2021 16:01:33

Live From #INBOUND2021

For over a decade, SEO experts have relied on strategies like on-page optimization, blogging and email outreach for links.

But, in 2021, these techniques are losing their effectiveness because they rely on coordination with a web developer, big content budgets, and spammy email outreach.

Fortunately, there's a better way to grow organic traffic: purpose-driven SEO!

Here’s a recap of the session by SEO expert Dale Bertrand. Dale delves into a step-by-step playbook on how to apply this effective new strategy for your building product business’s website to generate high-quality organic visitors.

Here’s the run-down…

Topics: Inbound2021
4 min read

#INBOUND2021: Supercharge Your Inbound Marketing And Sales With Customer Voice Content

By Jake Derry on 14-Oct-2021 14:48:17

Live from #INBOUND2021

Topics: Inbound2021
5 min read

#INBOUND2021: Is Your Construction Business Accessible Enough?

By Alex Miles on 14-Oct-2021 13:04:44

Live From #INBOUND2021

Alisa Smith opens up the talk describing her appearance and surroundings. At first, I was a bit confused, then it clicked. INCLUSIVITY!! 

Before even talking about the main topic of the seminar she had already made an effort to include those attending who could be visually impaired, absolute genius.

Let’s get into it.

Topics: Inbound2021 Inbound Marketing
5 min read

#INBOUND2021: Email Subject Lines Vs. Email Content

By Sandy Bassi on 13-Oct-2021 22:46:00

Live From #INBOUND2021

What matters most? Getting your email opened or getting the recipient to click through... A click is one step closer to a sale or registration and is a more important engagement than just an opened email - that is not debatable.

But how can you get a click-through without getting the email opened first? So, this leaves marketers at INBOUND 2021 with a debate of what’s the most important - the subject line or the creative.

To learn more from this intense discussion from Courtney Dagher, Jay Schwedelson, and Nancy Harhut, carry on reading and decide which side of the never-ending debate you choose…

Topics: Inbound2021
5 min read

#INBOUND2021: 7 Steps To Becoming The Most Trusted Voice In Your Space

By Sandy Bassi on 13-Oct-2021 21:42:55

Live From #INBOUND2021

Content is a singular building block of all businesses - especially in the B2B world.

It's the essential emotion we all seek. And in the digital marketing field, our success rises and falls every day based on just how much trust we're able to generate in the marketplace.

This session, given by popular INBOUND speaker Marcus Sheridan, will give you seven proven steps to literally become not just a content machine in your building product business, but the most trusted voice in your space.

If you're willing to think differently, and truly want to stand out in a sea of content sameness, continue reading…

The fact is, most industries still in 2021, do not have an established ‘WebMd’ of their space. And this is one main reason why may not be viewed as a trusted thought leader in your unique space right now.

Topics: Inbound2021
5 min read

#INBOUND2021: LinkedIn Organic Vs. LinkedIn Ads

By Dom D'Angelillo on 13-Oct-2021 20:27:57

Live From #INBOUND2021

We’ve all been there. That lightbulb moment when we realise all of our customers are on LinkedIn and we realise we can reach out to them.

But what is the best way? Do we just post and hope that it gets in front of the right people at the right time, or should businesses focus more on adverts and specifically targeting their demographic?

It’s the (social media) age-old question.

Going head-to-head at INBOUND2021 were LinkedIn Professionals AJ Wilcox and Michaela Alexis, both who have different approaches to reaching the customer and getting the best bang for your buck.

Topics: Inbound2021
3 min read

#INBOUND2021: Using Metaphors For Story Success

By Dom D'Angelillo on 13-Oct-2021 20:27:05

Live From #INBOUND2021

Being able to tell a story is important. But being able to tell a story well and for it to be creative, thought-provoking and insightful is something else entirely.

You don’t just want your customers to come to you when they need you, you need them to always be thinking about you. 

For 30 fantastic minutes, INBOUND 2021 became an English Literature class as Genein Letford talked through the use of metaphors for storytelling and how this can be applied to you and your customer’s message.

Topics: Inbound2021
5 min read

#INBOUND2021: How B2B Brands Grow

By Jake Derry on 13-Oct-2021 15:11:15

Live from #INBOUND2021

It’s day two of #INBOUND2021. This afternoon we are hearing from LinkedIn’s B2B Institute Director, Ty Heath and B2B Institutes Global Lead, Jon Lombardo on how to take on a more evidence-based, but most importantly, more successful approach to marketing.

Their approach revolves around the idea that just like the laws of physics govern gravity, the laws of marketing govern company growth.

Topics: Inbound2021
6 min read

#INBOUND2021: Building Brand Credibility & Visibility Through Link Building

By Olivia Atkinson on 13-Oct-2021 14:50:13

Live from #INBOUND 2021

Topics: Inbound2021
5 min read

#INBOUND2021 How Your Construction Marketing Strategy Can Optimise Video

By Alex Miles on 13-Oct-2021 12:32:08

Live From #INBOUND2021

Topics: Inbound2021
5 min read

#INBOUND2021: It's Not Marketing. It's Go-to-Market

By Olivia Atkinson on 12-Oct-2021 21:11:17

Live From #INBOUND2021

Ran by Sangram Vajre - most famous for his Account-Based Marketing books  - It's Not Marketing. It's Go-to-Market. This session aligns with his most recent book: Move - The 4 Question Go-To-Market Framework.

How do you define go-to-market (GTM)? Is it your marketing team launching new products? Is your sales team hitting numbers? It's time to shift your thinking.

Stop thinking about marketing, this presentation was all about the go-to-market philosophy.

In a nutshell, GTM is an organisational process that accelerates a company's path to market with high-performing revenue teams who deliver an aligned customer experience.

Topics: Inbound2021
3 min read

#INBOUND2021: The Benefits Of Curating Content To Your Audience

By Dom D'Angelillo on 12-Oct-2021 20:50:58

Live From #INBOUND21

At INBOUND2021, Dawn Ostroff, the Chief Content & Advertising Officer of Spotify provided her own unique take on tailoring content to your specific audience. 

With the ‘if it’s not broken, don’t fix it’ approach not necessarily working in every case, Dawn’s talk was very much used to highlight the benefits of continuous innovation in content creation and how it is essential in any brand’s survival.

When it comes to the battle of growth versus loss, it’s a combination of both attracting customers, but ensuring that they are retained and engaged. 

Dawn Ostroff was joined by comedian and host of the Shake-Up Podcast Alexis Gay to discuss this in more detail.

Topics: Inbound2021