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3 min read

Performance Websites: What's the ROI?

By Leigh Simpson on 02-Jan-2024 10:17:00

If you build a performance website, you should expect your overall website activity to be driving over 90% of your net new growth. Net new? That’s new business from companies or specifiers you’ve never dealt with. The rest will probably be coming from outbound sales activity and word-of-mouth referrals.

Topics: Website
3 min read

Performance Websites: How Much Should You Spend?

By Leigh Simpson on 18-Dec-2023 17:03:00

As construction decision-makers increasingly use digital channels to search for products and services, you must elevate your construction website design. Your website is your most important sales and marketing asset and is worth investing in accordingly.

Topics: Website
3 min read

Performance Websites: Keeping Specifiers Up-to-Date

By Leigh Simpson on 13-Dec-2023 09:04:00

Keeping your performance website up to date is critical and time should be allocated every month to add or update new content, but what about keeping people up to date with these changes?

Topics: Website
3 min read

Performance Websites: Capturing User Feedback

By Leigh Simpson on 06-Dec-2023 15:38:00

When designing a performance website, gathering user feedback can help you identify potential issues and areas for improvement before the website is launched. It’s worth allocating the budget to pay independent users to spend an hour going through the website and giving you honest, objective feedback.

It’s worth doing this at least annually.

Topics: Website
3 min read

Performance Websites: The Right Website Analytics

By Leigh Simpson on 29-Nov-2023 14:40:00

When building your performance website, consider the analytics you need to track and analyse once the site is live. This will help ensure that the website is developed to allow for accurate tracking and analysis of key metrics.

Topics: Website
4 min read

Performance Websites: How Architects want Content Structured

By Leigh Simpson on 22-Nov-2023 12:52:00

For specifiers, clear and consistent technical information is essential to make informed decisions about building products and materials. Architects rely on manufacturers product data. Making sure this information is structured correctly on your website is critical.

Topics: Website
3 min read

Performance Websites: Never Too Early for SEO

By Leigh Simpson on 15-Nov-2023 14:47:00

When building a performance website a common mistake is leaving SEO until the end.

This often stems from working with a designer who sees their role as taking care of the visual experience and that SEO is a separate project to be taken care of by a different team post-launch. This is the wrong way to go about it.

Topics: Website
4 min read

Performance Websites: Great Design = Inspired Specifiers

By Leigh Simpson on 08-Nov-2023 12:50:00

“What I want to see is websites being better curated – more thought about graphically. Because there is nothing worse than having a really good technical resource that is awful to look at.” - Ged Couser, Architect Director, BDP 

Topics: Website
4 min read

Performance Websites: 7 Essential Sections For Max Impact

By Leigh Simpson on 01-Nov-2023 14:59:00

Most people would agree that their website is a critical tool for connecting with their target audience and driving growth - not just a digital brochure. Now let's dig into the 7 sections that really make the difference.

Topics: Website
3 min read

Performance Websites: Assembling & Organising the Team

By Leigh Simpson on 25-Oct-2023 10:30:00

The success of a construction website design project depends on effective project management, clear objectives, adequate planning and excellent communication among team members. 

How do you make sure all these things are in place? By making sure the right people are in the right roles and that those roles are clearly defined and understood across the team.

Topics: Website
3 min read

Performance Websites: 10 Tips for Choosing The Right Partner

By Leigh Simpson on 18-Oct-2023 15:52:00

How do you select the right partners for your construction website design and development projects?

Topics: Website
4 min read

Growth Driven Design: A Smarter Approach to Web Design

By Leigh Simpson on 07-Sep-2023 12:22:10

Growth Driven Design (GDD) is a website design and development approach that emphasises continuous improvement and optimisation that is is particularly effective in the built environment.

Here's how it can help you launch website projects more quickly while improving results.

Topics: Website
4 min read

4 Benefits of Integrating Your CRM & Website

By Leigh Simpson on 01-Sep-2023 09:48:13

Integrating your CRM with your website is a serious super power. For example, it enables you to see which pages of your website a contact has looked at, when, and how many. And that's just the beginning. But most companies aren't doing it.

Topics: Website
7 min read

6 Keys to Website Strategy in the Built Environment

By Leigh Simpson on 22-Aug-2023 11:15:03

Before you begin a website update or redesign, it is important to ensure that your website strategy is well-defined and aligned with your business goals.

Topics: Website
6 min read

Website Design Essentials for Effective Marketing To Architects

By Brennan Chui on 22-Aug-2023 09:27:26

Your website is an essential part of marketing to architects and, according to our research, it is their "first port of call" when researching new products. 

However, many building product companies consider their website a brochure. A static page. 

Your website can be so much more than that!

Topics: Website
5 min read

Why Most Construction Industry Websites Fall Short

By Leigh Simpson on 17-Aug-2023 12:32:27

A good website is a critical asset for every business, but the unique dynamics of the construction industry make website design more complex than in other B2B sectors.

Topics: Website
5 min read

Specification Marketing: Why Digital Specialists Get it Wrong

By Jack Meisinger on 16-Mar-2023 16:28:42

Building product businesses are racing to support specifiers’ online specification research process, but are not getting the best advice on how to do this. Digital specialists are not generally construction specialists, and often don’t understand the complexities of the industry and the specification route to market.

Before we go any further on this, first let’s address what makes the digital specification research process so important.

Topics: Content Marketing Website
6 min read

8 Common Mistakes Building Products Businesses Make In Website Design

By Sandy Bassi on 28-Feb-2023 11:22:00

A unique and compelling website isn’t an option anymore. If a building products business has a poorly designed website, it can result in losing customers and potential leads turning to competitors.

Regrettably, this happens frequently as many small building product businesses create their websites to cut costs rather than working as a lead magnet.

In this blog post, we'll explore the top six website design mistakes to avoid so you can ensure users have positive experiences on your website…

Topics: Website
4 min read

5 Tips To Optimise Your Building Products Website For Lead Generation

By Sandy Bassi on 24-Feb-2023 10:30:49

Is your website design made to help individuals move through the buyer's journey?

The issue is that many building product websites come across as brochures rather than lead generation sites. Although it's a good idea to have product information on your website, the design itself might be causing users to bounce and click off your website. 

Your website should be your best salesperson, generating leads, helping customers, working 24/7, consistent, always on-message and measurable.

Here’s how you can get started…

Topics: Website
13 min read

6 Principles Of Good Building Product Website Design

By Sandy Bassi on 02-Feb-2023 14:00:00

With the vast majority of customers turning to the internet to search and find businesses, it’s essential to have a good, solid website design. 

Web design can make or break the user experience, and ultimately determine whether or not people will return to your building product website.  

That's why it's important to understand the principles of good building product website design and to apply them to ensure your site is built to convert traffic into customers.

Topics: Website
6 min read

How Architects Really Feel About Your Website (10 Specifier Insights)

By Jack Meisinger on 03-Nov-2022 16:44:52

At the beginning of the year, we interviewed 7 architects in Manchester to help us understand what they think about building product websites.

Topics: Website Inbound Marketing
4 min read

[Infographic] Traditional Website Design Vs Growth-Driven Design

By Dorian Wallace on 22-Apr-2022 11:15:00

If your website is a major headache, you're far from alone.

Many building product businesses experience low lead generation, lack of ROI, and low traffic to their website pages. 

The most common solution to these issues is to re-design the website with a non-construction specialist. A process that typically costs £50,000 and takes 6-12 months to be delivered (not accounting for projects that overrun in terms of time and budget). Often with lacklustre results.

It leaves many building product business leaders perplexed. "How do we improve our site quickly and cost-effectively?" 

Sound familiar?

This blog comprehensively compares the traditional strategy website design process to the new and fastly growing 'Growth Driven Design' approach. To help you choose the right one for your website.

Topics: Website
4 min read

BRIGHTON SEO: The Future Of Construction Marketing Search

By Peter Freemantle on 15-Apr-2022 10:30:00

I’d like to begin by saying I’m not a writer. I can plan your project and build you a website; I can even show you around a construction site. But writing a blog? Let’s just say I’m new to this…

But, as Project Co-ordinator at Insynth, I was given the opportunity to attend Brighton SEO – a training conference for those interested in developing their skills in the world of digital marketing and SEO.

So, I wanted to take this opportunity to write my first ever blog post and reflect on one of the sessions I attended.

Topics: Website
10 min read

A Full Guide On Construction Website Design

By Ainhoa Rodriguez-Muguruza on 11-Apr-2022 11:00:00

Inbound marketing has proven to be a remarkably efficient tool for creating benefits and helping generate more traffic and leads. As the construction industry becomes more tech-savvy, many companies are deciding to adopt this innovative marketing stance and follow the principles of an inbound marketing strategy. But are they ready?

Topics: Website
6 min read

3 Reasons Why Your Construction Products Website Isn’t Generating Leads

By Jake Derry on 04-Nov-2021 09:50:43

By now you’ve no doubt heard that the specification process is changing. 

Topics: Website Lead Generation
8 min read

4 Website Metrics You Need to Get Right

By Ainhoa Rodriguez-Muguruza on 23-Sep-2021 12:00:00

With a big part of the construction industry moving their selling processes online and investing in their digital presence, guaranteeing a remarkable first impression through your website has become urgently necessary. Gone are the days you could think of a website as an optional element within your growth strategy. Without a carefully designed site, chances are, you become invisible.

Topics: Website
7 min read

Will Your Website Pass This Test?

By Ainhoa Rodriguez-Muguruza on 16-Sep-2021 12:00:00

As commercial interactions move online, websites have become the most important asset when attracting leads. Users are, more than ever, expecting their digital experience to be flawless, determining a business’s credibility through their website’s design and moving onto competition if they consider the user experience in your website to be poor or, simply, not good enough.

Topics: Website HubSpot
7 min read

Website Metrics You Should Be Tracking To Measure Your Inbound Marketing Success

By Freya Oxton-Grant on 30-Jul-2021 10:53:53

How well does your website perform? How hard does it work for your building product or construction company? Do you even know how to find out?

Outstanding websites that convert architects to returning customers requires an investment, both time and money, and you need to know what your return is on that investment.

If your website was one of your sales reps, would you let them off not meeting their key performance objectives or quotas? Would you be happy to just give them a pat on the back, and say, “Just try your best!”? No… I didn’t think so.

Topics: Content Marketing Website Inbound Marketing
6 min read

How Your Website Can Get Your Construction Products Business Specified

By Henry Jones on 15-Jun-2021 11:00:00

The way construction product’s businesses are getting specified is changing, this is partly due to the changing nature of the workforce.

If you’re aged between 25 and 40 you’re classed as a millennial and this age group makes up 35% of the UK workforce.

Millennials are digital natives, who grew up using the internet and technology. But why is this relevant to construction products businesses?

Well, 73% of millennial workers are involved in decisions to purchase products or services for their companies and millennial B2B buyers cited internet search and vendors’ websites as their top two means of researching products and services.

Does your construction products website cater to the needs of these modern specifiers?

If you think it needs some improvement, then read on to find out how to get your construction products website can get your business specified.

Topics: Website
7 min read

5 Easy Fixes For Construction Products Websites

By Henry Jones on 14-Jun-2021 16:07:50

Your website is your virtual storefront, people may become familiar with your brand through other platforms such as social media or trade shows, but your website is the place they visit when they want more information about your business and your products.

However, although websites are gaining prominence in the built environment, there are still manufacturers falling short of their competitors with underperforming sites.

But where should construction product businesses start if they want to improve their website?

With this in mind here are 5 easy fixes for your construction products website to give an excellent first impression, communicate the essentials and educate your prospects.

Topics: Website
6 min read

What Architects Are Looking For In A Construction Products Website

By Henry Jones on 10-Jun-2021 11:00:00

When we need a question answering or some more information on a topic; where do we go for answers?

If you need to know how to cook the perfect steak, buy a new pair of jeans or find out the weather forecast for the weekend, where do you turn to first?

If you’re anything like me, then the answer is the internet.

And, contrary to popular belief, architects are just like us too.

When they need to find a specific product, do some research or get some inspiration they open a new tab and use a search engine to get some answers.

In fact, a recent study found that 98% of architects prefer to research building products online.

In this post, we’ll be delving into, how to reach the millennial architect, what goes into a winning construction products website, and how to use design, layout and content to encourage architects to specify.

Topics: Website
5 min read

Website Redesign? 6 Questions To Ask Your Agency

By Rich Newsome on 21-May-2021 09:53:32

The world is certainly not short of web design agencies. I actually Googled how many web design agencies there were in Birmingham, and without any official statistics, I began counting manually.

I got bored after 100.

The point is, as a building product business owner, you have a lot of choice; too much choice, some may argue.

So, how do you “sift through the noise” and whittle the list down to find an agency that works for you? In this post, we highlight some of the top questions to ask your web design or design and marketing agency - once you’ve shortlisted your potential candidates.

Read on…

Topics: Website
4 min read

Website Redesign: What To Look For In An Agency

By Louise Urquhart on 07-May-2021 08:00:00

There’s no two ways about it: redesigning your website is an investment in money and time.

Sadly, however, many building product businesses focus too heavily on budget without taking the time to properly research and find an agency that’s a good fit.

And, in many ways, that’s understandable. Designing and building a website is seen as a bit of a dark art, conjuring up images of nerdy minions tapping coding language into a system that somehow translates into a visual masterpiece.

But, if you don’t take the time to properly research your web design team, you will sadly end up like the poor old lady down the road who constantly gets ripped off by her dodgy MOT centre.

In this post, we aim to simplify your research process, outlining the four critical things you should look out for in your web design agency if you want your website to work hard for your building product business.

Read on…

Topics: Website
5 min read

6 Steps For A Successful Building Product Website Design

By Louise Urquhart on 08-Apr-2021 05:30:00

“You guys are great, but your website’s shocking.”

Many building product manufacturers come to us having experienced this feedback from their Customers. You’ve spent years building up a positive reputation within your space, but your website hasn’t been changed since the 90s and it’s in need of some serious TLC. In short, it’s letting you down. It’s stopping you from winning those bigger and better projects.

A website redesign isn’t a simple process. It’s an investment in your time and your money. So, before parting ways with your hard-earned cash, we’ve put together 6 design essentials that your building product website needs in order to thrive.

Similarly, if you’ve recently undergone a website re-design but it’s not quite generating that ROI, use this post as a checklist to see if it’s ticking all the boxes.

Read on…

Topics: Content Marketing Website
6 min read

Design Essentials for a Building Product Website

By Louise Urquhart on 26-Mar-2021 10:42:07

Website design is a multi-layered process with so many different elements to consider. A website needs to be aesthetically pleasing enough to engage the User, while also representing the Company brand and delivering the information it needs to in a clear and concise way.

Simple, right?

So how do you ensure your potential Customers or Clients gravitate towards your website rather than passing it over for one of your Competitors?

There are a number of key elements which consciously or subconsciously affect a User’s first impression of your site.

And boy is that first impression important, with Users on average taking a mere 50 milliseconds to form an opinion of your site.

Here are a few ways in which you can begin to create a website that people want to engage with.

Topics: Website
7 min read

6 Tips For Your Building Product Brand’s Website Redesign

By Louise Urquhart on 11-Mar-2021 15:20:51

Creating a new website isn’t just a case of designing something that looks good. It should be a strategic process that takes into account your building product brand and Value Proposition at every stage.

Having a poor website which creates a bad User experience and doesn’t serve your Customer’s needs can negatively impact your Company sales and de-value your brand.

Here are some aspects you should take into consideration when going through a website redesign.

Topics: Website
5 min read

8 [Design] Mistakes You're Making With Your Building Product Website

By Louise Urquhart on 26-Feb-2021 08:42:06

Having a unique, compelling and well-optimised website for your building product company isn’t an option anymore. Like all of your other business assets, it needs to pull its weight and, ultimately, it needs to pull in sales.

One of the biggest tell-tale signs as to whether you have a compelling website is its bounce rate. Anything over 60%, according to PerzonSEO, means that people aren’t sticking around long enough to view your online offering. Additionally, a poor number of inbound enquiries (form submissions, technical downloads) will, too, provide insight as to how effective your website is as a sales tool.

So, where are building product businesses going wrong? It this post, we identify 8 possible reasons as to why your website isn’t pulling its weight.

Read on….

Topics: Website
6 min read

The 5 Things Every Architect Wants To See From Your Website

By Rich Newsome on 08-Feb-2021 14:22:44

Here’s a question: where does your building product brand live?

Does it live out on the road with your sales reps? Is it based on one-to-one interactions with your customers? Are your high-profile projects a reflection of your brand?

If you answered ‘yes’ to all of the above, that’s great.

But, is that enough in this day and age?

If you want to generate more leads, build up a strong identity and engage with new specifiers, then your website should be the home of your brand.

In today’s post, we look at some key things that every architect wants to see from your online offering, with key insights from Insynth's very own Head of Design, Louise Urquhart, who'll be sharing her pearls of wisdom when it comes to creating lead generating building product websites.  

Topics: Content Marketing Website
6 min read

Growth Driven Website Design vs Traditional

By Luke Monterosso on 24-May-2019 09:38:27

When it comes to re-designing your website, traditionally it’s a long process and it can be 6-12 months before results are delivered. Growth Driven Design is a methodology that takes a systematic approach to optimising your website in a much shorter time period.

It’s about learning what is working and what isn’t based on user data from the outset. In the GDD process you can then assess what changes will have the best impact on increasing visitors, leads and sales.

Growth Driven Design rethinks the traditional website design cycle of changing your site every 2-3 years. Instead, it focuses on learning and improving based on user feedback and behaviour in incremental design sprints.

Topics: SEO Website
6 min read

What Architects Want: The Key Content Your Website Needs

By Luke Monterosso on 11-Apr-2019 17:05:55

An architect likes the look of your building product. In fact, it has the potential to offer the ideal solution for the architect’s project. They just need to check the product specifications on your website.

But these haven’t been included in the product information.

The architect has no way of knowing whether your building product is right after all. The architect could find your contact information and get in touch to clarify the details.

Or they could Google your competitor. The latter takes a fraction of the time.

Topics: Content Marketing Website
5 min read

4 Things That Architects Hate On Building Products Websites

By Charlotte McCormac on 25-Oct-2018 08:30:00

So, you’re a building products manufacturer with a website that clearly displays all your construction products, but you’re just not getting specified by architects, and you’re wondering why.

Is it possible that you’re guilty of the four pet hates of architects?

It’s time to find out.

Topics: Content Marketing Website Inbound Marketing