Investment in lead generation for both marketing and sales is growing, as businesses realise they can’t wait for revenue to come to them. But it’s important to invest in the right places for your building products business.
4 min read
If you’ve been following the 7 Pillars of Lead Generation, then you’ll know how each pillar is a key component of an overarching strategy. Without taking care to follow each pillar then the overall strength of any building products businesses lead generation practice is weakened.
Pillar 6 is all about data; why it’s so important, how to manage it and how to utilise it to grow your business and create leads for your sales team. If you’re interested in learning about how to store and manage data using a CRM then read Pillar 4: Systems and Skills.
Topics: lead generation
4 min read
By following the 7 Pillars of Lead Generation, a no strings attached guide to increasing the number of enquiries your building products business receives, you can steadily and predictably increase revenue.
This blog covers Pillar 5 which explains the importance of marketing and sales alignment within a business, to create leads and then follow upon them.
By combining the lessons of this Pillar and with the help of the right systems and skills, you can create a seamless and integrated approach to marketing and sales that utilises the skills of both to drive lead generation for your building products business.
4 min read
For building products businesses, the construction industry, or any company looking to grow; creating and implementing a winning lead generation strategy can be the determiner between failure or success.
The process can be complicated and things can often be overlooked, which is why a comprehensive model such as the 7 Pillars of Lead Generation can help you to build a lead generation strategy that will sustain your business into the future.
Pillar 4 covers the systems that can be used to collect and collate data or enable sales teams to contact leads. And it looks at how your team can learn and develop the skills to use these systems and get your products specified.
Topics: Construction Marketing CRM lead generation
6 min read
Lead generation is the backbone of a growing business. Ensuring the continued growth of customers and profits can be structured using the 7 pillars of lead generation. Each pillar must be supported by the rest to create a solid, well rounded strategy.
Pillar 3 is marketing channels, it describes how to promote, present and push your business so you’re delivering the right messages to the right audience at the right time. To get the most out of each channel, learn how to create quality content designed for lead generation.
Topics: SEO Social Media PPC Email Marketing lead generation
6 min read
The 7 pillars of lead generation is a comprehensive model that guides you to grow your building products business. Each pillar brings its unique qualities and works in tandem with the others to increase the number of enquires, contacts and connections your company will make.
This blog is part 2 of the second pillar, which is Content Creation. Part 1 of Content Creation, covers the essentials of how to build a content marketing plan for your building product company and how to deliver it to the right audience.
In Part 2 we will discover how to make the most of the content you’ve created, by leveraging SEO to increase the visibility of your content and how to gate content to capture information for your CRM.
4 min read
Successful lead generation relies on the bringing together of 7 key pillars that unite to give you a robust strategy for driving the number of enquiries, contacts and connections that your building products company make.
The second pillar of these 7 is content, which will be delivered in two parts. This term umbrellas a host of written elements that make up your content library throughout your company.
In this second instalment of The 7 Pillars Of Lead Generation series, we will explore how content can help you in the building of your lead generation strategy. Pillar 1 – Strategy can be read here.
5 min read
The 7 pillars of lead generation create structure within marketing, sales and the overall business function of a building products company. By following them consistently, lead generation will provide your business with steady growth and profitability.
All 7 pillars work in tandem and without each other the structure crumbles. To create quality leads which your sales team can convert, all 7 pillars must be in place.
Each week, I’ll be exploring each pillar in-turn, helping you develop a clear pathway to generating leads for your building product business.
The first pillar is creating a winning strategy. Imagine this as the central column around which the other pillars are built. A mature and established strategy will guide your business through every stage of the process, and be a detailed plan to direct your building products company towards success.