Social Media: 50 Best Hashtags For Construction Marketing

04-Jul-2019 17:14:45

50 Best Hashtags For Construction Marketing -  digital marketing construction marketing Insynth

Using hashtags in construction marketing is a brilliant way of extending your reach and connecting with a wider audience on social media.

Insynth have been looking at ways to use hashtags and mentions in a post to fully optimise your content for social media platforms.

Read on to find out which hashtags are the best to use for construction marketing and building products promotion on social media.

 


Work Out The Best Hashtags

There are dozens of online tools that you can use to find out which hashtags are the most effective for your subject matter.

Ritetag is a free tool that you can use to research hashtags in your specific sector. It gives you ideas of similar hashtags that other people are using. 

Hashtags shows you the best time to use the specific hashtag you've researched, prolific users and recent tweets that have used the hashtag.

Using these, as well as social listening and monitoring, is a great way to ensure you have social media content that's optimised with the highest potential for maximum reach.

It also gives you insight into what conversations are happening around your specific industry, ensuring you stay relevant. 

You can also use the analytics pages that are available through social media platforms. For Facebook and Instagram this will require you to have a business page.

Other platforms, such as LinkedIn, Twitter, Pinterest and YouTube have these tools built it to track your posts success.

These analytics tools are for tracking the posts that you’ve already produced. They can be a good indicator of your past successes while also guiding you on which posts you could adapt for a greater level of reach.

Optimising your posts with the right hashtags can boost engagement and drive traffic back to your website.

Social media is a great place to promote offers. If you include the right hashtags and links back to the appropriate landing pages you can increase sales ready lead generation.

According to HubSpot, hashtags can increase your reach by 20%. Having hashtags relevant to your construction marketing strategy will also help to boost the engagement with your posts by 21%.

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Hashtags For Construction Marketing

Being industry specific will help to bring in leads with high potential to become customers. Below is a list conducted by Insynth on the top 50 hashtags for the building products and construction industry. 

This overview gives you an insight into what hashtags are more popular than others. To get the best results you should conduct your own research within your specific sector.

As there's a large variety of sectors within building products not all the below hashtags will apply to every business; but it should give you a few ideas.

If you use social media often and include hashtags you should use the tools mentioned above to research them and see how popular they really are. This is will also give you some suggestions for other hashtags to use.

Hashtag

Exposure Per Hour

Tweets Per Hour

Retweets Per Hour

Business

>6.8m

742

170

Build

>1.5m

29

0

Engineering

>1.5m

217

0

Healthcare

>1.5m

250

117

Architecture

>1m

79

75

Design

>1m

342

120

Innovation

>1m

312

117

Safety

>1m

83

25

Change

960,000

62

184

Realestate

910,000

617

45

Environment

720,000

104

38

Security

630,000

204

29

Construction

610,000

88

20

Style

600,000

658

67

Social

553,000

75

29

House

460,000

92

29

New

380,000

179

313

Property

190,000

117

4

Residential

190,000

42

0

Interiordesign

185,000

121

25

Supplier

185,000

4

0

Development

180,000

88

33

Regulations

137,000

8

0

Housing

130,000

29

9

Planning

105,000

21

0

Drawing

100,000

150

133

Developer

89,000

92

50

Plumbing

87,000

12

0

Building

75,000

38

20

Industrial

62,000

8

4

Product

52,700

38

0

Manufacturing

48,500

75

4

Infrastructure

47,000

25

13

Heating

46,000

12

0

Industry

41,000

50

4

Apartment

40,000

17

4

Architect

37,000

21

4

Project

30,000

12

13

Commercial

22,000

17

4

Acoustic

20,000

17

0

Renovation

10,000

17

0

Industrialdesign

9,500

12

0

Interior

7,600

21

25

Bespoke

3,000

8

4

Surveying

3,000

4

0

Surveyor

3,000

4

4

Window

3,000

4

4

Cladding

2,300

4

0

Distributors

2,150

4

0

Flooring

1,000

8

0

* The above data has been taken from RiteTag which is constantly updating. The exposures per hour have been rounded up or down. 

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Conclusion

Hashtags are a great opportunity to increase the chances of your content been seen. On Instagram there's a limit to the amount of hashtags you can have on one post (its 30). There is only one reason for this, because hashtags work.

They give you the freedom to see exactly what is being said in a specific space, the latest trends and conversations that are happening.

When using hashtags ensure you engage with other people too, you need to do more than just include them on your posts. Get involved in conversations, comment on projects, ask questions. It all increases the chance of getting more eyes on your company profile.

For example on Instagram if you were to use a variety of hashtags for your specific sector, lets say powder coating. You would then be able to see what other powder coating companies were getting up to.

A lot of people don't want to be seen following or interacting with other accounts in case they're a 'competitor'. However that's the beauty of the internet, you may find a powder coating company in America absolutely smashing Instagram.

They aren't a threat to your company so why not follow them? It might give you some ideas on camera shots, how to present yourselves and what other products you could be doing in that sector.

By commenting and complimenting on what they're doing you'll start to build a relationship. They might even comment back on pictures or share content, all increasing the chance of getting people looking at your company.

 

How Insynth Can Help You

Is your Twitter campaign producing the results you want? Insynth’s social media service is designed to provide you with complete control over your brand image and messaging across social media platforms. We will work with you to tailor a personalised social media presence, advising you in terms of:

  • Social consultancy: developing your personalised social media strategy based on your marketing goals.
  • Managing your brand: securing engaging usernames and profiles that match your campaigns to highlight your brand image.
  • Social tone and nature: finding the right voice and style for your brand’s social media presence.
  • Social media monitoring: Highlighting customers’ positive feedback across your social media channels and involving you in conversations.
  • Social PPC: Implementing social ads to develop your social media presence.
  • Social PR: Networking on social media platforms to expand your range of contacts, prospects and clients.
  • Creative Discussion: Creating fast, reactive updates to spark conversations and visibility online.
  • Reporting and Analytics: Analysing data to review the effectiveness of your social media strategy and activity on each platform, to inform future activities.
  • Cross Channel Promotion: Ensuring that your messages reach audiences across all social media and marketing channels to expand your reach.

 

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About Insynth

Insynth Marketing is a leading UK construction marketing agency based in Shifnal in the West Midlands. 

They use the latest inbound marketing techniques such as construction inbound marketing, to support building product companies to grow their business by proactively driving sales lead generation activity. 

As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website design, SEO, content marketing, email marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.

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Topics: Social Media

Olivia Atkinson

Written by Olivia Atkinson

Olivia is a Digital Content Marketer with Insynth Marketing Ltd. She brings to the business a first class honours degree in Marketing, Advertising and PR. She has a strong background in B2B marketing, allied with her content creation ability, ensuring that our clients can benefit from remarkable content.

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