We begin by analysing your environment and running an audit on past PPC campaigns to identify what didn't work and why. At this stage, we will also identify keywords and campaign goals.
PPC is a form of advertising where search engines like Google allow you to show ads on their search engine results pages with the aim to drive traffic and conversions. You don’t pay until someone clicks on your ad – making PPC a measurable form of advertising.
PPC is a proven way to generate leads for building product brands, and through our cost-effective approach, we produce quality results without the requirement of a huge budget.
An essential aspect of all PPC campaigns is the Return On Investment; we understand your aim is to effectively attract leads and specifications to your brand at a reasonable Cost Per Acquisition rate, and this is why we aim to generate as many conversions as possible at a low CPA rate and high ROI.
Google handles 3.8 million searches per minute; this means 5 billion people are searching for solutions daily. Therefore, positioning your website as a solution to the problems your audience is searching for will increase your website traffic, in addition to solidifying your brand as a credible and recognisable building product manufacturer within your sector.
An effective PPC campaign is one of the fastest ways to generate leads and attract specifications however, it isn't a long term solution to your revenue challenges. Therefore we utilise PPCs' capabilities to generate quick wins whilst establishing long term sustainable revenue solutions.
We aim to re-construct your revenue engine to produce a predictable flow of leads, so if you have used PPC in the past without seeing the expected results, we will run an audit to find out why.
Book time with our founder & CEO, Leigh Simpson, to discover if our approach is a good fit for you.
Or, tell us about your challenge and we'll drop you a line!