Sandy Bassi
It's understandably difficult to know which strategies will generate you the most sales leads, and the ones that work best are dependent on your building product needs and goals.
So, how do you know what digital marketing strategies are best to improve your construction sales leads? Read on to find out more…
Search Engine Optimisation (SEO)
Search engine optimisation or SEO is one of the most successful ways to reach your construction target audience. It involves improving your site's search engine ranks for specific keywords and phrases, allowing your audience to find you organically while they're looking to answer their questions.
It's especially essential to understand that when using search engines like Google, 75% of users don't look past the first page of results. In fact, many individuals will not see your website even if it is on the second page.
This means that your website must appear among the first few results to attract good quality construction sales leads looking for the products and services that you provide.
Keyword Research
Choosing the keywords you wish to target is the first stage in developing an SEO strategy. You want to target construction sales leads when looking for information, but you must know what they're looking for.
How do you determine which keywords to target in your SEO strategy? SEO entails optimising your website for specific keywords and phrases, but how do you choose which ones to target?
You'll need to conduct keyword research to determine your keywords. The first stage is to come up with a list of potential keywords to research. This will help you ascertain the types of keywords you should use.
It would be best to look for keywords with three or more individual words known as "long tail" keywords. For example, if you're a fire door manufacturer, a long tail keyword would be 'manufacturer of balcony floors.'
Begin using these keywords throughout your site to help boost your rankings. To find out more about SEO, click here.
Content Marketing For Construction Sales Leads
Search engine optimisation or SEO is one of the most successful ways to reach your construction target audience. It involves improving your site's search engine ranks for specific keywords and phrases, allowing your audience to find you organically while they're looking to answer their questions.
It's especially essential to understand that 75% of users don't look past the first page of results when using search engines like Google. Many individuals will not see your website even if it is on the second page.
This means that your website must appear among the first few results to attract good quality construction sales leads looking for the products and services that you provide.
Become A Thought Leader In Your Space
Content marketing is beneficial since it establishes your building product business as an expert in your sector – labelling you as thought leaders.
Users will believe you are knowledgeable about what you do if they see you sharing helpful content. This increases your audience's trust in your construction marketing.
You can also attract potential construction sales leads by providing beneficial information. They may explore other areas of your website after finding valuable pages. This will allow them to discover more about your business and possibly become a lead.
This is advantageous because when Google sees that individuals spend a lot of time reading your material, it sends a positive signal to them, indicating that they find your pages useful. This may have a good effect on your search engine rankings.
Use Email Marketing To Excel
Did you know that in 2020, 78% of marketers have seen an increase in email engagement? Showcasing a huge potential for improving construction sales leads.
Email is still one of the most effective ways to gain and nurture leads, despite being one of the oldest types of digital marketing. Email marketing makes it simple to reach out to potential customers and convert them into leads.
Avoid Buying Email Lists
Building a subscriber list is the first step in email marketing. To accomplish this, signup forms can be added to various pages on your website, such as the header, footer, or pop-ups. You should NEVER purchase email lists as a precaution.
The construction industry has gotten accustomed to purchasing contact data. However, this isn't best practice - It tarnishes your brand and reduces your chance of converting contacts. Think, what do you do when you receive an unfamiliar email? You delete it, unsubscribe and quite possibly flag it as spam.
The most effective campaigns are those sent to people who are already interested in your building products brand. If your contact list is deficient, then we can help you grow your database organically.
This could include details about upcoming industry news, new items and services, or connections to your website's content. You should try out a few various types of emails to see what your audience responds to and then tweak your plan to make it more effective over time.
Social Media
Another technique to engage with construction sales leads is through social media. Channels such as Facebook, Twitter, and LinkedIn are some of the most popular for lead creation. It's critical to understand your target market so you can determine which platforms they often use and reach out to them on those sites.
Any content you generate, including blog posts and case studies, can be shared. Images, videos, and anything else that gives an inside peek on social media is also a good shout. This can help you showcase your work culture while also giving your brand an online identity.
It's simple for users to engage with and share with other users when you're present on social media. This broadens your reach and helps you attract more visitors to your website.
Connect With Your Audience
You can interact with your target audience on social media, create relationships, and turn your followers into leads. Then, until they're ready to convert and become clients, you can retain a presence in their social feeds.
Conclusion
Each of these tips is helpful in creating an effective strategy that will help you generate construction sales leads.
If you are unsure or just don't know where to start with maximising your construction marketing capability, there are numerous options for outsourcing your marketing to leave you to do what you do best, building.
When looking for an external construction marketing agency, make sure you understand what they specialise in and if they’re results-oriented so you can make the best option for your building product business.
About Insynth
At Insynth, we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques, such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing, we have a proven formula of bringing a variety of functionalities together, including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.