Email marketing is a standard within the marketing section of any business, with 87% of marketers utilising the capability of email marketing to generate leads.  

Although it may seem like a complex maze of trial and error (although partly true) this isn’t always the case when it comes to email marketing.  

The only time trial and error comes into it is when you have no guidance for email marketing, apart from that, the only real experimentation that comes into it is when running AB tests on your emails before you find the winning solution.  

To find out the 4 tips for increased success in your email marketing, read on...

Email marketing should be a standard in your building products business, but what are the true benefits of using email? 

When it comes to social media, the last thing you want is for your page or post to look boring, text heavy and generic.

The use of graphic design can completely change the look of your building products brands social media, giving it a modern, sleek look and make it stand out from your competition.

In this blog, we’re going to look at how social media can enhance the appearance of your social media, as well as improve engagement on your posts.

Having interesting and captivating graphics in your social media posts can help to engage your audience and elevate the content that you post online.

As time moves forward, a new generation is coming into the construction scene.

Gone are the days of driving cross country to explain a product to a potential client. Now we have tools to give us a much wider reach of qualified individuals, from the comfort of your office.

Using social media can have a  positive effect on your building products brand. Especially through the use of video.

In this blog we will be looking at ways the use of video can help boost your social media marketing efforts, how the use of video can resonate with customers, as well as the best tools to use to create informative videos for your marketing.

A customer relationship management (CRM) tool is one that allows your building products business to interact with current customers and potential leads. These tools, like HubSpot, can help your company become more efficient and can track a range of data to help drive your growth.

Now you may be thinking, well how does a CRM system improve customer experience? There are many ways in which a CRM can enhance your customers experience, such as enabling you to tailor your marketing strategy to better suit your customers, as well as your buyer persona.

In this blog, we will be highlighting the 4 ways a CRM system will improve your customer experience, and aid those on the buyers journey.

Read on to find out more…

How do you know which webpages are performing best?
How do you know which pages are generating traffic to your site?
How do you know which pages are getting low engagement?
In this era of digital transformation, it's simply not enough to let your building product website sit on a shelf to gather dust... it should be dynamic and ever changing, which is why monitoring your analytics is crucial.

As we move towards the digital way of working, team management tools have become a necessity for many businesses, especially whilst working remotely. Not only do these tools enable the organisation and management of your team, but they can also help to increase efficiency.

We always hear the phrase “work smarter, not harder”, and in many cases it’s true. If you know an easier way to reach a goal, why not use it and get there before your competitors?

Working smart essentially means figuring out what your strengths are and building a network around you to build upon those in order to reach goals in the quickest and most efficient way possible.

The easiest way to work smarter may be through the use of technology: building your tech stack. In this blog, we will be looking at what technologies you may want to consider for your building product company for smarter working, and gaining an advantage over your competitors in 2021.

As we head into a new year, new trends and technologies are going to come into play for all marketers. It is important for your business that after a year like 2020, you embrace these trends and make the most out of them.

 In this blog, we will highlight 5 digital trends to expect in 2021, to help you and your business push on in the new year.

2020 was a strange year to say the least. Our lives went from unlimited freedom, to housebound for months at a time, and having to find new ways to live.

This was no different in the construction industry either. We’ve all had to adapt in one way or another, both personally and from a business and marketing point of view.

Although you may not have achieved all of your goals set at the start of 2020, your business may have achieved the hardest goal to achieve, and that’s survival when faced with uncertainty.

When you’re taking your construction business digital, you must choose the right content management system (CMS) for you.

The only way you can decide which is best for you is by researching and testing a whole range of different CMS options to compliment your digital marketing efforts, so we’ve narrowed down our top 3, as well as what each one can offer your business to make the whole process easier for you.

The marketing automation industry is expected to grow from 3.3 billion in 2019 to 6.4 billion by 2024. It's being driven by the demand for advanced technologies to automate repetitive tasks and a need for personalised marketing to maximise audience reach.

Marketing automation is the process of streamlining your digital marketing efforts to make them more effective using technology. Automating your digital marketing doesn’t just increase efficiency, but it can offer a more personal experience to your customers.

Automation uses a single platform to manage your entire marketing operation from one place. 

Now, more than ever, multiple areas of business across an array of industries are reliant on technology - which is why your tech stack needs to be right. Within building product companies, the right tech can make it possible for construction projects to continue.

With so many options out there, and such a reliance on digital, your tech stack has become almost essential to your business, and you may not even realise it.  

Working in digital marketing for around a month now, I have learnt that time is one of your businesses most valuable assets. After all, time is money, and the more money you bring in as revenue, the more likely you are to be profitable. Therefore going off that, time leads to profits, right? That’s why you need to use your time wisely and in the right areas, so why wouldn’t you want to save time wherever you can?

There’s an endless amount of different software that can help you save time, from CRM systems, to social media scheduling, or even easy to use graphic design software. After working in digital marketing, I’ve been able to learn how to use these different software and now use them on a regular basis, showing just how easy they are to use, if somebody with no experience can pick it up, and effectively use these systems. All of which are designed with one goal in mind, to save you time in your business.

As more building products and construction companies become more educated on the Inbound marketing methodology, Insynth is pleased to welcome our new Digital Marketing apprentice, Josh Simpson, to the ever-growing team. 

As the only HubSpot certified agency to major on construction marketing, Insynth is leading the way with the latest inbound marketing techniques and welcomes this opportunity to help develop individuals' professional skills further.