--- title: "RESOURCES: Performance Website Design" description: Avoid common issues and pitfalls with our new guide to performance website design. Build a website that drives business growth and pays for itself! image: https://www.insynth.co.uk/hubfs/Copy%20of%20Performance%20Website%20Design%20-%20Email%20Header%20%26%20CTA.png --- [Skip to the main content.](https://www.insynth.co.uk/resources-performance-website-design#main-content) [![clean-logo-2024-white](https://507386.fs1.hubspotusercontent-na1.net/hubfs/507386/clean-2024/logo/clean-logo-2024-white.svg "clean-logo-2024-white")](https://www.insynth.co.uk/) [![Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/New-Insynth-Logo-Landscape-1.png?width=1073&height=352&name=New-Insynth-Logo-Landscape-1.png "Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists")](https://www.insynth.co.uk/) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) Search Toggle Menu Search Toggle Menu - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) ![Performance Website Guide Mockup (1)](https://www.insynth.co.uk/hs-fs/hubfs/Performance%20Website%20Guide%20Mockup%20(1).png?width=600&height=400&name=Performance%20Website%20Guide%20Mockup%20(1).png)   # IS YOUR WEBSITE UNDER-PERFORMING? ##### Learn more about Performance Website Design. ☑️ Avoid costly mistakes ☑️ Maximise return on investment ☑️ Power your companies growth Get the guide now! Avoid frustration, confusion, and lost revenue. Take control of your next web design project with the guide to Performance Website Design. [![Get the Guide](https://no-cache.hubspot.com/cta/default/3859543/90fca9ec-f7e7-49f6-96a7-66c82cede40a.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/90fca9ec-f7e7-49f6-96a7-66c82cede40a) ###### Avoid common ### PITFALLS AND MISTAKES Your website is a crucial business asset. However, construction industry websites often fall down by sacrificing functionality for design, focusing on the company instead of the audience, and lacking essential information and pages.  Also, website projects often run over deadlines and over budget. This guide will help you mitigate this by walking you through all considerations up front to help you brief partners, employees, and out-sourced developers. ![2-Sep-01-2023-03-22-38-0979-PM](https://www.insynth.co.uk/hubfs/2-Sep-01-2023-03-22-38-0979-PM.png) ###### Learn how ### BS4940-2:1994 relates to website design BS4940-2:1994 covers printed materials for building product manufactures. The principles apply to website design as much as they do to printed materials.  Throughout the guide, we look at how these principles should inform your website design to support your customers. ![Performance Website Image 3 - Architects Content Structure](https://www.insynth.co.uk/hubfs/Performance%20Website%20Image%203%20-%20Architects%20Content%20Structure.png) ###### How much ### Should I Invest? As construction decision-makers increasingly use digital channels to search for products and services, you must elevate your website to be your most important sales and marketing asset and invest in it accordingly, often by reshaping your budget. *This guide also contains a calculator to estimate how much revenue your website should be generating based on industry benchmarks. *     ![Performance Website Image 4 - Website Cost](https://www.insynth.co.uk/hubfs/Performance%20Website%20Image%204%20-%20Website%20Cost.png) ## Make sure your next website project is a success.   This guide was produced by Leigh Simpson who has achieved a 1409% ROI using these strategies. This proven methodology will help you build a revenue generating website that will ensure your companies success well into the future.   [![Get the Guide](https://no-cache.hubspot.com/cta/default/3859543/90fca9ec-f7e7-49f6-96a7-66c82cede40a.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/90fca9ec-f7e7-49f6-96a7-66c82cede40a) ##### ABOUT INSYNTH ABOUT INSYNTH Insynth Marketing is a HubSpot-certified construction marketing agency. We help construction-related businesses to generate predictable flows of leads, customers, and specifications in this era of digital transformation. [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)            ##### Useful Links Useful Links - [Marketing Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [Insynth News](https://www.insynth.co.uk/news) - [About Insynth](https://www.insynth.co.uk/about-us-old) - [What We Do](https://www.insynth.co.uk/construction-marketing-services) ##### LATEST BLOG LATEST BLOG [Featured Blog Image](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) ###### [Elevating Your Construction Product Brand: HubSpot's CRM and AI Integration](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) The pivotal shift towards customer-centric philosophies has asked from companies within all... ##### Contact Us Contact Us +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom  [![Insynth Construction Marketing Agency HubSpot Experts Content Specialists](https://www.insynth.co.uk/hubfs/2021%20Branding/Insynth%20%20Construction%20Marketing%20Agency%20%20HubSpot%20Experts%20%20Content%20Specialists.svg)](https://www.insynth.co.uk) © 2026 Insynth Marketing Ltd. ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://3859543.fs1.hubspotusercontent-na1.net/hubfs/3859543/Where%20Construction%20Industry%20Website%20Projects%20Go%20Wrong%20Video.mp4", "dateModified" : "2023-09-04T11:52:38.502Z", "duration" : "PT55.322S", "height" : 1280, "name" : "Where Construction Industry Website Projects Go Wrong Video", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/133224708740?portalId=3859543&size=medium", "uploadDate" : "2023-09-04T11:49:51.440Z", "width" : 1280 } ```