Performance Websites: The Right Website Analytics
When building your performance website, consider the analytics you need to track and analyse once...
Your website is a crucial business asset. However, construction industry websites often fall down by sacrificing functionality for design, focusing on the company instead of the audience, and lacking essential information and pages.
Also, website projects often run over deadlines and over budget. This guide will help you mitigate this by walking you through all considerations up front to help you brief partners, employees, and out-sourced developers.
BS4940-2:1994 covers printed materials for building product manufactures. The principles apply to website design as much as they do to printed materials.
Throughout the guide, we look at how these principles should inform your website design to support your customers.
As construction decision-makers increasingly use digital channels to search for products and services, you must elevate your website to be your most important sales and marketing asset and invest in it accordingly, often by reshaping your budget.
This guide also contains a calculator to estimate how much revenue your website should be generating based on industry benchmarks.