Performance Websites: Capturing User Feedback
When designing a performance website, gathering user feedback can help you identify potential...
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Learn how to build brand loyalty with architects by creating great first impressions early in their career. At this stage, they need help with the basics. Creating educational content about technical building products will help you connect with junior architects who will go on to specify your products for the rest of their career.
Until you have hundreds of tabs open researching technical building products you don't realise how frustrating common website practices are. Avoid user experience disasters and make it easy to get spec'd.
Just because something sounds like a good idea, doesn't mean it is. Like creating a login portal for architects. This is one of the things they dislike the most, and will keep them away from website. But by ungating technical content, you can build affinity, and increase the likelihood that they will give your sales team a call early in their research process.
Design your website based on actual user feedback and increase specifications today.