Marketing To Architects: Technical Content
In the built environment, technical content serves as the backbone of every new project, so...
Written by Leigh Simpson, Founder and CEO of Insynth the 3rd edition of Insynth’s Digital Construction Media Guide is the UK's most comprehensive architectural magazine grader, providing you with an independent and objective assessment of digital media as part of your online construction Digital PR Planning.
Until now, there hasn’t been an independent assessment of the different titles on the market, cutting through the sales pitches and selective statistics that publishers use. We have provided a more rounded objective and holistic assessment of a title’s value to your wider marketing goals, beyond simply page advertising.
We have weighted short term and long term factors differently to better reflect their impact on your business.
We have produced our third edition of the Insynth Architectural Media Guide, to help you understand which titles are the most effective in getting your brand and products seen and also help your backlink building activity.
Using a proprietary algorithm, Insynth has ranked over 52 titles based upon circulation, social media following, domain authority, spam scores and other factors, to produce an independent and objective picture of which titles are most likely to support SEO and PR activity.
The guide is written to assist construction marketing professionals to understand the effectiveness of various marketing communication plans, PR activity and online marketing strategy. It’s also a valuable tool when negotiating rates.