Creating A Competitive Advantage With Marketing Automation

 

"The coronavirus pandemic has highlighted that through technology construction businesses can work smarter not harder, and this guide highlights how you can do this across your marketing activities."

- Freya Oxton-Grant, Digital Content Marketing Consultant

Marketing On Autopilot 

With marketing automation, you can set up marketing activities to run on autopilot, while also being able to analyse their effectiveness over time through analytics.

This comprehensive 28-page guide will enable you to automate your marketing activities, increasing efficiency and lessening the demand on your marketing department.

Why Is Automation Important?

The building product and construction industry is known for having long and complex buying cycles and through this process, prospects tend to go cold.

Building and maintaining relationships with prospects and existing customers is a difficult but essential task and automation enable you to do this with thousands of prospects - a feat which before was impossible.