Marketing To Architects: Technical Content
In the built environment, technical content serves as the backbone of every new project, so...
Specifiers want to learn about your products at their own convenience, discover what CPDs to use and when.
CPD has proven to be a successful route to market for building product manufacturers for many years whilst, simultaneously providing architects and design professionals with essential career development in relation to the latest design practices, products and legislation within the industry.
But with the rise of modular learning and digital CPD, what architects and specifiers have come to expect from CPD has changed.
The way you deliver CPD needs to evolve or you risk being left behind.
Digital CPDs aren't new in the world of manufacturing and construction, but since the start of the pandemic, they have become more prevalent and efficient, paving the way for building product manufacturers to adopt a more digital approach to CPD delivery.
Whilst traditional in-person CPD events are starting to kick off again, the benefits of digital can't be denied especially considering the risk of another national lockdown.
In this white paper, we deconstruct the essentials of traditional and digital CPD as well as detailing how to create an effective CPD strategy optimising the strengths of both types.
This white paper is our most up to date and complete CPD document, in this white paper you'll find:
A recent survey at UK Construction Week found that 73% of the attendees asked said that digital marketing was more important than traditional marketing and face to face events, a similar trend can be seen in the wider built environment as numerous businesses speculate about the relevancy of traditional CPDs in the age of digital marketing and modular learning, however, as we gradually progress out of the pandemic many building material businesses have resorted back to their traditional means of delivering CPD.
So, is this the end of the traditional CPD? - short answer, no it isn't.
But it certainly is the end of single-channel CPD delivery. Digital CPD isn't here to completely replace traditional CPDs; instead, they are here to support them, and offer your business an opportunity to reach a wider number of specifiers.
Digital CPD popularity amongst architects has risen exponentially in recent times and its benefits are undeniable in this digital age. To ignore its capabilities could be a costly mistake for your business.