Why Education Is Important To Your Construction Marketing Strategy

By Olivia Atkinson on 22-Aug-2019 17:25:30

Training within your marketing team is just as important to how you educate your prospects and leads. To ensure you provide the best service you need to be in the know and up to date with the latest trends.

As technology advances all the time the key is to be aware of the opportunities available. This is to ensure that when the time comes for your services to advance you’re already aware of how it works.

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Construction Marketing: How To Improve Your Writing

By Rich Newsome on 15-Jul-2019 10:00:00

Getting words down on the page is step one. Getting your work published is a different matter. Quite often, your first draft will look largely different to your final piece.

During the editing and improving phase, you’ll be using it as an opportunity to cut out any unnecessary and irrelevant points that don’t support your core ideas and refine your language to be stronger and more action orientated.

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Ranked: UK’s Top 51 Architecture Magazines  - 2019

By Leigh Simpson on 05-Jul-2019 11:45:00

The latest edition of the Insynth Digital Construction Media Guide – Architecture Edition has ranked and named the UK’s top 51 architectural magazines for 2019.

Using a proprietary algorithm, Insynth has ranked over 50 titles based upon circulation, social media following, domain authority, spam scores and other factors, to produce an independent and objective picture of which titles are most likely to support SEO and PR activity.

The guide is written to assist construction marketing professionals understand the effectiveness of various to their marketing communication plans, PR activity and online marketing strategy.  It’s also a valuable tool when negotiating rates.

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What Is Content Marketing In The Building Products Industry?

By Rich Newsome on 12-Jun-2019 15:45:07

Would you like to learn more about content creation and how it relates to your building products brand?

Read on to find out:

  • The fundamentals of content creation for your building products brand
  • The different types of content creation you could (and should) be making
  • Which agricultural and construction brand paved the way for content marketing back in the 1800s 
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Marketing Metrics: A Simple Guide To Brand Awareness

By Rich Newsome on 07-Jun-2019 08:42:06

Do you want your building products brand to stand out online? Do you want your company to be a household name? Read on to find out what brand awareness is and how important it is to develop effective brand awareness for your building products and materials.

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What Is Lead Nurturing?

By Olivia Atkinson on 30-May-2019 15:30:09

Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer's journey. It focuses on marketing and communication efforts to listen to prospects, and provide valuable information and answers.

Effectively you’re guiding prospects to eventually purchase from you, but in a way that is helpful and not sales driven. The more a lead is nurtured, the more knowledgeable they become about your specific product.

This ultimately creates a more qualified lead, ensuring the sales team only get involved when the lead is ready to purchase.

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4 Social Media Techniques That Are Dominating 2019

By Olivia Atkinson on 24-May-2019 11:24:20

Social media is an ever-changing platform that continues to create new ways to engage with our customers effectively.  On average we spend 2 hours 22 minutes on social media platforms a day.

This can't be ignored, so make sure your content stands out, grabs peoples attention and makes an impact. With so much time spent on social media, our attention span is decreasing. This makes it an even bigger challenge so we've got 4 social media techniques that are dominating in 2019.

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Is Print Advertising Dead In The Construction Industry?

By Olivia Atkinson on 12-Apr-2019 09:01:18

 

Print advertising has been around since earlier than the 17th century. It’s a very traditional method of advertising, but is it still the most effective way to reach your audience?

As the digital age continues to present us with online marketing tools, does print still have a place in our marketing strategy or should we we be discarding it all together.

Digital tools allow us to see who viewed content, what platform they came through, what device they are using, how many pages they viewed, how long they viewed those pages and even live recordings how they move around the website.

You can’t get this data from print advertising.

 

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Building Product Directories Should Be Part Of Your Content Plan

By Olivia Atkinson on 08-Apr-2019 16:59:02

Product directories are used and trusted by thousands of specifiers, clients and installers.  They are widely used to access information about building products and generate high levels online traffic.

Their aim and purpose is to provide specifiers, architects and consultants with comprehensive, up to date information, inspiration and the latest news on product and technology innovation.

Discover how to get the most out these valuable resources to create awareness for your brand, increase specification, improve your organic rankings on Google and generate new sales leads.

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What Is Blogging And Why Is It Important For Building Material Businesses?

By Olivia Atkinson on 20-Mar-2019 09:17:11

Blogging is not a new way of marketing but has improved and continues to change as technology progresses, for instance many now include videos.

Websites have become an essential platform for all businesses, whilst a blog is increasingly being recognised as a must-have on your website.

There are a number of reasons why having a blog is vital, one being when people visit your site they can see you are active, another is to implement SEO and rank higher on Google for your specific audience.

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Tech Stack Essentials For Construction Marketing

By Olivia Atkinson on 08-Feb-2019 09:07:01

The building products industry is renowned for being traditional when it comes to marketing and not getting on board with new technologies. This makes it ideal for you to get ahead of the curve and start implicating these tools today.

A well performing marketing stack will improve communication, efficiency, productivity and increase the knowledge you have on your customers. Allowing you to target and nurture your leads with the right content at the right time, ensuring you are providing the best service in your sector.

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Construction Marketing Strategy: SEO Trends 2019-Part 1

By Abby Buchan-Howard on 01-Feb-2019 11:46:18

The new year is now well underway. For many SEO professionals in the construction marketing industry this is the time to start looking forward to the upcoming trends for 2019 and leverage the latest techniques to dominate in the SERPs.

It’s a well-known fact that search engines are getting more intelligent every day. If you want your building products company to achieve top rankings in 2019, you need to be ready for the latest SEO trends and developments that are coming up.

Read on to find out more…

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