Measuring Your Building Products Brand’s Email Efforts

By Rich Newsome on 16-Oct-2019 11:41:33

As with every aspect of digital marketing, you need a process for tracking and measuring important metrics, and this is most definitely the case for your email marketing. After all, email continues to be one of the most important and effective marketing tactics.

We’ll aim to cover some of the key email metrics you should consider measuring. Bear in mind, however, that you’ll be measuring different metrics based on your individual goals.

And, of course, your goals will vary with your building products company over time.

Take note, because your sales team, managers and directors will want figures, return and results.

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Automating Emails For Your Building Products Company

By Rich Newsome on 01-Oct-2019 13:00:00

As a building products manufacturer, you’ll undoubtably be looking for ways to save time. Enter: email marketing automation. Streamlining set features on autopilot ensures that your business stays relevant and your brand stays at the front of your architects’, specifiers’ and contractors’ minds.

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Live @Inbound2019  - Don't Just Create Content, Create Experiences!

By Rich Newsome on 06-Sep-2019 15:38:14

Dan’s LinkedIn: https://www.linkedin.com/in/dangingiss/

Dan’s Twitter: https://twitter.com/dgingiss

Dan's 20-year career has consistently focused on delighting customers, spanning multiple disciplines including digital customer experience, marketing, social media and customer service. He has held leadership positions at three Fortune 300 companies – Discover, Humana and McDonald’s.

Dan is the author of the book, ‘Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media’, a host of the Experience This! podcast and a regular contributor to Forbes. He is a recognized thought leader:

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Insynth @INBOUND19 - How To Grow (Your Organic Traffic) Better

By Rich Newsome on 04-Sep-2019 19:56:06

Victor’s LinkedIn: https://www.linkedin.com/in/victorpan/

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Why Education Is Important To Your Construction Marketing Strategy

By Olivia Atkinson on 22-Aug-2019 17:25:30

Training within your marketing team is just as important to how you educate your prospects and leads. To ensure you provide the best service you need to be in the know and up to date with the latest trends.

As technology advances all the time the key is to be aware of the opportunities available. This is to ensure that when the time comes for your services to advance you’re already aware of how it works.

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Construction Marketing: How To Improve Your Writing

By Rich Newsome on 15-Jul-2019 10:00:00

Getting words down on the page is step one. Getting your work published is a different matter. Quite often, your first draft will look largely different to your final piece.

During the editing and improving phase, you’ll be using it as an opportunity to cut out any unnecessary and irrelevant points that don’t support your core ideas and refine your language to be stronger and more action orientated.

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Ranked: UK’s Top 51 Architecture Magazines  - 2019

By Leigh Simpson on 05-Jul-2019 11:45:00

The latest edition of the Insynth Digital Construction Media Guide – Architecture Edition has ranked and named the UK’s top 51 architectural magazines for 2019.

Using a proprietary algorithm, Insynth has ranked over 50 titles based upon circulation, social media following, domain authority, spam scores and other factors, to produce an independent and objective picture of which titles are most likely to support SEO and PR activity.

The guide is written to assist construction marketing professionals understand the effectiveness of various to their marketing communication plans, PR activity and online marketing strategy.  It’s also a valuable tool when negotiating rates.

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What Is Content Marketing In The Building Products Industry?

By Rich Newsome on 12-Jun-2019 15:45:07

Would you like to learn more about content creation and how it relates to your building products brand?

Read on to find out:

  • The fundamentals of content creation for your building products brand
  • The different types of content creation you could (and should) be making
  • Which agricultural and construction brand paved the way for content marketing back in the 1800s 
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Marketing Metrics: A Simple Guide To Brand Awareness

By Rich Newsome on 07-Jun-2019 08:42:06

Do you want your building products brand to stand out online? Do you want your company to be a household name? Read on to find out what brand awareness is and how important it is to develop effective brand awareness for your building products and materials.

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What Is Lead Nurturing?

By Olivia Atkinson on 30-May-2019 15:30:09

Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer's journey. It focuses on marketing and communication efforts to listen to prospects, and provide valuable information and answers.

Effectively you’re guiding prospects to eventually purchase from you, but in a way that is helpful and not sales driven. The more a lead is nurtured, the more knowledgeable they become about your specific product.

This ultimately creates a more qualified lead, ensuring the sales team only get involved when the lead is ready to purchase.

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4 Social Media Techniques That Are Dominating 2019

By Olivia Atkinson on 24-May-2019 11:24:20

Social media is an ever-changing platform that continues to create new ways to engage with our customers effectively.  On average we spend 2 hours 22 minutes on social media platforms a day.

This can't be ignored, so make sure your content stands out, grabs peoples attention and makes an impact. With so much time spent on social media, our attention span is decreasing. This makes it an even bigger challenge so we've got 4 social media techniques that are dominating in 2019.

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Is Print Advertising Dead In The Construction Industry?

By Olivia Atkinson on 12-Apr-2019 09:01:18

 

Print advertising has been around since earlier than the 17th century. It’s a very traditional method of advertising, but is it still the most effective way to reach your audience?

As the digital age continues to present us with online marketing tools, does print still have a place in our marketing strategy or should we we be discarding it all together.

Digital tools allow us to see who viewed content, what platform they came through, what device they are using, how many pages they viewed, how long they viewed those pages and even live recordings how they move around the website.

You can’t get this data from print advertising.

 

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