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7 min read

Marketing to Architects: How to Create a Plan & Get Exec Buy-In

By Brennan Chui on 18-Oct-2023 11:35:51

Here’s the hardest part about marketing to architects. You have to focus on this singular audience.

Many are afraid of missing other opportunities - “We want to speak to distributors, contractors, and clients too.”

We get it. But there's a better way to approach this.

Topics: Lead Generation Inbound Marketing Marketing Strategy
4 min read

Marketing to Architects: Auditing Your Efforts

By Jack Meisinger on 10-Oct-2023 11:00:00

So you want to market to architects and are ready to go all in? What’s the next step? The key to any project is a solid bit of analysis. 

Topics: Marketing Strategy
5 min read

Marketing To Architects Through CPD Presentations

By Jake Derry on 03-Oct-2023 10:00:00

Building product companies face a significant hurdle when marketing to architects. Connecting with architects is vital as they hold the key to shaping architectural projects and specifications, but they aren't easy to reach through traditional marketing channels.

This is where CPD comes in.

Topics: CPD Marketing Strategy
4 min read

Marketing To Architects: Technical Content

By Emma Gibbons on 21-Sep-2023 15:33:28

In the built environment, technical content serves as the backbone of every new project, so understanding the sources architects turn to for this information is crucial for your marketing strategy.

Topics: Content Marketing Inbound Marketing Marketing Strategy
6 min read

Marketing to Architects: Mastering SEO-Driven Content

By Jake Derry on 07-Sep-2023 10:49:27

Building product companies often grapple with the challenge of reaching architects at the opportune moment. But standing out amidst the competition demands more than just great products.

To reach the right audience at the right time, a marketing approach that aligns with architects' concept and design research process is essential.

Topics: Content Marketing Inbound Marketing Marketing Strategy
6 min read

Marketing To Architects: The Power Of Integrated Marketing

By Jake Derry on 01-Sep-2023 09:19:38

Reaching architects at the right time presents a formidable challenge for construction companies seeking to promote their products and services effectively. In this digital era, the key to success lies in building meaningful connections and personalised interactions.

Topics: Content Marketing Inbound Marketing Marketing Strategy
10 min read

Marketing to Architects: The Specification Process & RIBA PLAN OF WORK

By Jack Meisinger on 16-Aug-2023 17:05:54

Before you start getting into the tactics of how to market to architects, it’s important to understand the specification process they go through, and how that fits into the project life cycle.

This enables you to convey the right messages, andprovide the right materials, at the right time. 

Topics: Inbound Marketing Marketing Strategy
5 min read

Marketing To Architects:  Preferred Channels

By Emma Gibbons on 08-Aug-2023 15:20:52

As a building product company, it’s important to know which channels architects prefer, so you can make sure your content shows up in the right places. 

If you’re aiming to capture an architect’s attention, this could be different to the channel you use to target other members of the construction industry.

Topics: Content Marketing Inbound Marketing Marketing Strategy
5 min read

Marketing To Architects: The Persona

By Emma Gibbons on 01-Aug-2023 16:22:11

How does an architect think?

Unless you undergo seven years of intensive training, it's hard to understand fully. 

Marketing to Architects is a challenge because of this. Their persona is complex - technical, analytical, and creative. Drawn to self-expression but restrained by regulations and limitations.

Also, architects are exacting and have high standards for their suppliers. They are constantly under time pressure, and the easier you can make their life, the better.

Understanding their point of view is crucial to marketing to them.  

Topics: Content Marketing Inbound Marketing Marketing Strategy
14 min read

The Challenge of Marketing to Architects

By Jack Meisinger on 27-Jul-2023 10:25:52

Why should you read an article about marketing to architects? 

There are two potential reasons.  

1. you are a marketer for a building product company.

2. You are responsible for revenue for a building product company and are seeing a decrease in sales performance and wondering whether marketing can help.

Topics: Inbound Marketing Marketing Strategy
4 min read

How to Define Your Vision & Mission Statement

By Leigh Simpson on 14-Jul-2023 11:25:39

A clear vision and a well-crafted mission statement are the foundation of any successful business.

In the construction industry, companies often focus on project timelines and profit margins, overlooking the importance of a broader, long-term vision.

In this blog post, we will discuss why defining a vision is important, what elements should be included, and how to produce a mission statement that supports your vision and guides your marketing strategy.

Topics: Marketing Strategy
8 min read

INTERVIEW: Dennis Helderman, Co-founder easyToolHire

By Jack Meisinger on 28-Jun-2023 14:49:27

In our most recent episode of SNAGGED (the construction sales and marketing podcast) we interviewed Dennis Helderman, Co-Founder and CCO of EasyToolHire, about the challenge of modernising a "hand shake" industry.

EasyToolHire has successfully brought an eCommerce experience to their customers. Dennis revealed that the key to their growth has been a strong focus on SEO (Search Engine Optimization). However, he also acknowledged the challenges they have faced in getting it right.

Topics: SEO Marketing Strategy
8 min read

SEO: Your Construction Marketing Rocket Fuel

By Leigh Simpson on 28-Jun-2023 14:00:00

"Ready to launch your online marketing strategy sky high? SEO is your rocket fuel, get ready to ignite."

Picture a space rocket. It's awe-inspiring and full of potential, but without the right fuel, it stays grounded. In the realm of digital and inbound marketing, Search Engine Optimisation (SEO) is that much-needed propellant. It's the high-octane fuel that ignites your online presence and launches it into the stratosphere.

Let’s explore the key concepts of SEO, with a few space-related puns thrown in.

Topics: SEO Marketing Strategy
3 min read

The Power of Strategy: Moving Beyond Tactics in Construction Marketing

By Leigh Simpson on 21-Jun-2023 22:45:31

Have you ever found yourself, or your team, drowning in the whirlpool of daily tasks, bogged down by social media campaigns, content creation, and lead generation?

You're doing everything that your marketing handbook tells you to do. And yet, something seems amiss. There's a void that these tasks aren't able to fill.

But what is it?

Topics: Marketing Strategy