A high-quality CRM system canencourageyou and your building productsto move away from lengthy spreadsheets and store your marketing,sales,and customer services data inone place.
This blog post aims to help make your decision easier when deciding the best CRM system to implement.
I’mgoing to providethepros and cons of these 5 CRM systems:HubSpot,SalesForce, Fresh Sales,Zohoand Pipedrive.
HubSpotis a popular CRM system andit’swell-known for its marketing automation capabilities.There’sa good reason for its popularity as HubSpot offers abilities for marketing, sales, CRM, and customer service.
It’seasy to use.I’mnew toHubSpotand immediately I know how to make CTA’s, landing pages and implement SEO.It’seasy and simple to use,however, it’s a powerful and professional tool.
HubSpot is designed to be user friendly, despite how complex marketing automation can get. All technical terms are defined, you can even learn how to use the CRM system in theHubSpot Academy
Great Customer Service.You’reby no means left alone with HubSpot – there’s always a representative to give you a helping hand.
Digital CRM systems can be complex, particularly when you're new to them. Technology can become confusing and before you know it, you're spending hours trying to figure out something that looks to be in a foreign language.
It's essential that your CRM delivers outstanding support, to help you solve your problems and clarify your understanding.
It can be free.HubSpot’s CRM can costyou a grand total of £0. Of course, there are different packages available that provide deeper insights and advanced tools.
There’san onboarding free.Alongside the monthly fee,HubSpot already has–there’san additionalfee for onboarding. This varies with the packageyou’reon.
However, by choosing to work with a certified HubSpot agency partner you can save on this cost.
There’s configuration required,like many marketing automation tools,you’llneed to manually provide data so you can effectively use these tools.
Salesforceis a popular CRM system with I.T, it helps you with marketing, sales, commerce, and customer service.
SalesForceoffers customisation.With a wide range of widgets, your buildings products company can analyse performance with different perspectivesto gain in-depth data.
It’squick to startwithout having to installthesoftware so you can start your CRM system within a coupleofdays.
It’scomplex,this is something to bear in mind if you’re a small buildings product company without dedicated sales or marketing teams. Due to this being a powerful system it can become overwhelming and complex to use.
Poor customer service,according toVentureHarbourSalesForcecustomer service has a poor reputation. This can become an obstacle ifyou’renew to adopting a CRM system.
FreshSalesis a popular CRM tool andhas powerful features including AI-based lead scoring, visual deal pipeline andautomation.
It’seasy to set sequencesso you can follow up with contacts that are important to you. Helpfulfor whenyou’rerunning a targeted campaignto generatemoreleads.
You can integrate with other apps,such as,withyour calendar and phone so you can monitorcustomerdata from all aspects.
Customer service is poor,according toreviewsfromFreshSalesusers. A user stated thathe’donly get a helpful answer 20-30% of the time and often just receives automated replies.
Itdoesn’toffer as many 3rdparty integrations,compared to its competitors-HubSpot. This can difficult as a CRM should work toutilisedifferent dataso you can centralise your data.
Zohois an on-demand CRM system software designed to manage sales, contacts, marketing, and customer services.
Easy to use,reviewsfromGetApphave seen a common theme regardinghow straightforward the CRM is to use. Greatifyou’renew toa CRM system andwhen aligning sales and marketing.
It’sa compatible toolit’s a great tool to manage leads/customers across differentZohoapps.However,you’llneed to implement theseZohotools initially.
Reviewssuggest the support teamisn’tgreat.A customer suggested that theydidn’tfeel like they were provided with thesupport theyneeded to learn how to properly use the system.
Tutorials can be improved.They’renot as often updated compared to its competitors, so it can put more pressure onyou andonZohocustomer support.
Pipedriveisdesigned to be used by salespeople, their CRM tools help sales visualise their processes and pipelines.
Provides in-depth data for leadsthe icons that prompt you to follow up with leads is clear– you can see the stageyourleads are on and what type of follow-upwill beneeded.
Easy to use,reviewssuggest Pipedrive is easy and simple to use without specific training.
Features such as: automationarelackingdue to Pipedrive being abeginner platform, advance features are lacking even in their high-tier packages.This can become difficult because automation is apowerful tooltoeliminate repetitive tasks.
Limited functionalitythere’sonly so much you can do with customisation, so thiswouldn’t be suitable if you have a largeconstruction businesswanting tofully customise your marketing.
Many modern CRM systems are easy to use,it’s all about implementing the right CRM system for your buildings product company, so youstrive forproductivityand growth.
Here at Insynth,we’reHubSpot partners and have helped many building product companies successfully integrate HubSpot CRM, bringing them insights into their marketing and sales activities and boosting their growth plans.
If you need to talk about adopting or implementing a CRM system, or you want more information, get in touch with us, we are more than happy to help.
InsynthMarketing is a leading UK construction marketing agency based in Shifnal in the West Midlands.
Theyuse the latest inbound marketing techniques such asconstruction inbound marketing, to support buildingproduct companies to grow their business by proactively driving sales lead generation activity.