3 min read

Increase Productivity With A CRM System

Increase Productivity With A CRM System

What would you do if you had more time in the day? Get ahead and use the time to generate more sales for your construction company?

According to research from Salary.com, 89% of staff waste some time at work every day.

Time is the one commodity you can’t buy more of and you can’t get back, you only have one chance to use the time you’ve got and in the most effective way possible.

A CRM can help you get organised and essentially, get more done in the time you’ve got.

Centralise Your Data

Do you strive to keep track of customer information? Are your lists spread across different spreadsheets, notepads, inboxes, files or even in a filing cabinet?

We’ve all heard the phrase ‘time is money’ and I’m sure you don’t want staff in your building product business wasting time day in and day out updating spreadsheets.

If you want to get a hold of your customer information, ranging from your contacts to customer profiles and to those active customers who’ve purchased from you within the last 6 months, what do you do?

I imagine it’s long-winded and involves your staff digging through files and spreadsheets.

If 5 of your employees each spend 2 hours a week looking through files this will add up to a day and a half in a week, spread over a month that’s a week wasted per person.

So, going back to my first statement, ‘time is something you can’t get back.’ Now you can see by wasting time on tasks that can be eliminated with a CRM system you are losing time you could instead utilise.

Great news, a CRM works to centralise your data in one place, saving your construction business time.

Initially, you’ll need to migrate your current information onto a CRM system.

Once this is done, a CRM will keep this data in one place and will update regularly, so you can quickly view your sales pipeline, where you’re receiving more sales, where your customers are coming from, how long they spend on your webpages and so much more.

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Improve Efficiency With Automation

Save time and labour by automating your construction marketing efforts. Automation allows you to eliminate repetitive admin tasks.

You probably use your time to gather information on your customers and sales to find out qualifying leads. This perhaps will become difficult when the person who usually stores this information has booked a 2-week holiday. So, you ask around and wait until they come back.

With automation, you can organise your data so you can then segment your customers with your buyer personas. You can quickly indicate which leads you can nurture and see if you’re getting enough sales.

Automate Social Media

Automation can schedule your social media content in bulk with integration over various social media platforms. With this, you can view analytics to track engagement.

Email Marketing Automation

Email automation can also improve efficiency. You can automatically send weekly newsletters and follow-up information to keep your customers engaged.

With this, you can then send different emails to your contacts dependent upon, how they interacted with your first email.

Work Smarter

Construction sales managers want to find out what upcoming jobs they have and if the person who has this information is on-site – this can be difficult.

By hunting through files for this information -you can lose valuable customer information that can then impact your customer service and how well you engage with your customers.

Be smarter and adopt a CRM. It can save you money by using time effectively to better target your customers to then gain more sales.

With multiple documents in your filing cabinets, you’re gathering a lot of paper. With a CRM system, you’re reducing your paper consumption and helping the environment.

See a reduction of mistakes that otherwise may have been pricey. Human error is common; we all make mistakes, but mistakes can become costly to fix.

Human error can also impact leaving out valuable information that could engage your customers because the file you’re looking for fell at the back of your filing cabinet or you forgot to check your inboxes, for example. This can mean you end up losing customers.


We all can understand how precious time really is, so why waste it? Utilise the time you have available by being more efficient so you can generate more sales and grow within your building products company.

Here at Insynth, we’re HubSpot partners and have helped many building product companies successfully integrate HubSpot CRM, bringing them insights into their marketing and sales activities and boosting their growth plans.

If you need to talk about adopting or implementing a CRM system, or you want more information, get in touch with us, we are more than happy to help.

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About Insynth

Insynth Marketing is a leading UK construction marketing agency based in Shifnal in the West Midlands. 

They use the latest inbound marketing techniques such as construction inbound marketing, to support building product companies to grow their business by proactively driving sales lead generation activity. 

As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website design, SEO, content marketing, email marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.

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