HubSpot Email Sequences
Contacts Researched & Enrolled
At the beginning of 2023, the commercial division of Origin Global was in danger of being shut down due to economic pressures. Avtar Birdi, Head of Sales for the commercial division, was given the target of half a million pounds of revenue within 6 months to stay operational.
To assist with this high-stakes project, he asked Insynth to run a make-or-break email sequence on a platform that could also assist his follow-up and enable him to convert responses and quotes into orders efficiently in order to reach his target.
Origin Global opted for HubSpot Sales Hub Professional due to its comprehensive set of features tailored to their objectives. The Professional plan provided advanced tools for automating tasks, deal management, and delivering personalised experiences aligning to housebuilders and developers working on small to medium sized premium developments.
Sequences, ABM tools, and sales dashboards worked harmoniously together, enabling personalised communication and automated outreach. Real-time insights empowered agile adjustments based on performance metrics, enhancing campaign responsiveness.
During our client debrief session, Avtar recapped the results this way:
The net result, was that we were introduced into businesses that we probably would not have got introduced into, despite the significant market presence that we have in aluminium windows and doors.
From a standing start, between four to six months... we definitely saw come down through the pipeline brand new, fresh leads of about quarter of a million, 250,000 [pounds].
Through strategic use of HubSpot Sales Hub, Sequences, and ABM tools, Avtar beat the odds. He hit his target and the commercial division of Origin Global stayed open.