Founder & Managing Director
Creative Brick Solutions
We'll be getting at least an enquiry a day.
And what I am seeing is from those inquiries, people are moving around the website, we can see that data.
But also we get the monthly report from you that's shown an increase in all metrics
Creative Brick Solutions (CBS), a rapidly growing brick manufacturer, was facing challenges in effectively managing their marketing efforts. Their manual processes were inefficient and time-consuming, leading to missed opportunities and an inability to effectively engage their target audience. To address these challenges, CBS partnered with our team to implement HubSpot Marketing Hub.
A pivotal aspect of the implementation was the meticulous segmentation of CBS' audience. This segmentation allowed for tailored messaging that resonated with distinct customer segments making their marketing efforts much more effective, especially as we increased their database size by 450%.
Our team proposed implementing HubSpot Marketing Hub Starter to streamline CBS' marketing operations. This solution included:
The initiative kicked off by aligning communication objectives with the broader marketing goals of CBS. This ensured that every aspect of the implementation was in sync with the company's overarching vision. By establishing a clear roadmap, the team was poised to implement HubSpot's Marketing Hub in a way that supported their strategic aims.
Here are the results according to Robin Batty, Founder of CBS,
So the first six months was focused on glazed brick slips and that's what we are getting on a consistent basis. We'll be getting at least an enquiry a day.
And what I am seeing is from those inquiries, people are moving around the website, we can see that data. But also we get the monthly report from you that's shown an increase in all metrics.
HubSpot enables the analytics and lead intelligence is HubSpot Robin refered to, and also provides the tools for all marketing activity that are producing these impressive results.
Our work also enabled:
By implementing HubSpot Marketing Hub, CBS transformed their marketing operations from manual and disjointed processes to an integrated and efficient approach. The platform's automation, analytics, and lead nurturing capabilities led to increased lead engagement, streamlined processes, and data-driven decision-making. As a result, CBS was able to achieve their marketing goals effectively and position themselves for continued growth in the competitive market.
The project extended beyond mere implementation, focusing on training and fostering a culture of continuous improvement. The CBS team was equipped with the knowledge and skills to harness HubSpot's features effectively. This approach ensured that the project's impact endured and that the marketing strategies continued to evolve and adapt.