Chartered members of the Royal Institute of British Architects (RIBA) are obliged to undertake thirty-five hours of CPD a year. This equates to around 45 minutes per week. Of these thirty-five hours, twenty of them should be based on the ten topics of the RIBA CPD Core Curriculum.

So, what does this mean for building product manufacturers?

At Insynth, we see this as an opportunity to establish professionals within the building products industry as thought leaders and educators in their space. The core aims of CPD align themselves with the Inbound Marketing approach that we strongly advocate here.

With a well-structured CPD, you are building trust with potential clients, letting people know that you’re the ‘go to’ people when it comes to X solution. This is exactly the same with Inbound Marketing – whereby you use your online presence (whether it’s your website, social media activity etc) to help individuals on their buying journey. It’s very much a ‘help first’ approach.

And, as we’re aware, Architects are famous for not wanting to be sold to.

If you’re considering delivering a CPD for your building products company, this blog sets out to fill you in on some of the key requirements that RIBA members have to abide by. In turn, it may help you to align your CPD aims and objectives with these said requirements.


Joining The RIBA CPD Providers Network

In order to deliver a RIBA CPD, you have to be assigned to the RIBA CPD Providers Network.

Please note, however, that – despite common misconceptions -  CPD doesn't have to come from, be accredited by, or approved by the RIBA to count. There are several activities – which we will cover below – that architects can partake in to gain their CPD points.

Nevertheless, If you are interested in joining the RIBA CPD Providers Network, you can click here to find out more information.

CPD | Building Products | Construction

How Can Architects Obtain CPD Points?

Most building product manufacturers in 2020 will be looking to deliver their CPDs digitally, although, it is common to deliver them face to face – often in architectural practices.

It’s important to note, however, that RIBA suggest several ways for architects to gain CPD points. They include any relevant structured or informal learning, such as:

  • Networking
  • Discussions
  • Events

Any such activity can count towards their 35-hour requirements.

So, what does this mean for building product manufacturers?

Considering that the requirements are fairly flexible (and architects can seemingly gain points from having an ‘in-depth’ conversation with their colleague), it’s hugely important that you deliver CPD that is of real value, and of course, you use a multitude of platforms to promote it!


How Are CPDs Audited?

The RIBA regularly monitors a random sample of Chartered Members’ records to determine compliance. They don’t expect architects to produce a certificate as record of attendance either, so there’s no need to invest in a laminator any time soon!


RIBA Architects Assign Their Own Points

The RIBA encourages architects to reflect on their own practice and the professional impact of each CPD activity. The points range from one to four – one meaning they learnt very little and four meaning they became experts afterwards.

The ‘four-point worthy’ CPDs are normally ones that take a couple of days to complete.


What Is The CPD Core Curriculum?

As previously stated, 20 hours (of the 35-hour requirement) must relate to the CPD Core Curriculum and this is split into ten topics.

The ten topics are:

  • Architecture for social purpose
  • Health, safety and well being
  • Business, clients and services
  • Legal, regulatory and statutory compliance
  • Procurement and contracts
  • Sustainable architecture
  • Inclusive environments
  • Places, planning and communities
  • Building conservation and heritage
  • Design, construction and technology

It stands to reason that many building product manufacture’s CPDs would fall into one of these categories.


How Can Insynth Help You?

As you can see, there are many ways in which RIBA-charted Architects can obtain CPD, and thus many opportunities for building product manufactures to deliver something of value.

At Insynth, we can help you to create a highly-effective, well-structured digitised CPD session in-line with the RIBA CPD requirements. If you’d like any more information on how we can transform your CPD, allowing you to gain trusting relationships, promote your expertise and ultimately – increase specification, talk to an expert at Insynth today.

To help write this post, I acknowledge who provided plenty of useful information.

CPD | Building Products | Construction

About Insynth

Insynth Marketing is a leading UK construction marketing agency based in Shifnal in the West Midlands. 

They use the latest inbound marketing techniques such as construction inbound marketing, to support building product companies to grow their business by proactively driving sales lead generation activity. 

As the only HubSpot certified agency to major on construction marketing, we bring together construction marketing strategy, digital strategy, website designSEOcontent marketingemail marketing, sales automation, marketing automation and HubSpot CRM implementation to produce successful campaigns and great results for our clients.

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Rich Newsome

Written by Rich Newsome

Rich is Head Writer at Insynth Marketing Ltd. He brings with him a passion for creating engaging content and building strong client relationships.