4 min read

Why CPD Webinars Will Matter More Than Ever in 2021

By Rich Newsome on 30-Dec-2020 09:00:00

As part of our blogging series on what to expect from your construction marketing in 2021, we tackle the subject of CPD webinars and why they will remain a crucial driver in your marketing strategy for next year.

If you’ve read any of our previous posts, you will see that we’ve blogged extensively on digital CPDs, so if you want to learn more, explore your options, find out requirements, etc, click here.

Let’s dive in…

Topics: Construction Marketing Strategy cpd
13 min read

The Ultimate Guide to Digital CPDs for your Building Product

By Rich Newsome on 11-Sep-2020 11:05:40

Over the past few weeks, we’ve blogged extensively about the digitisation of your CPD sessions.

In this guide, we aim to tie everything together, outlining:

And some handy tips along the way.

Read on!

Topics: Construction Marketing Strategy cpd
4 min read

CPD Webinars: The How To Guide For Building Products

By Rich Newsome on 04-Sep-2020 08:24:51

Are you thinking of hosting a CPD in webinar format?

Webinars offer a wide range of benefits that the modern construction product business can - and should - be taking advantage of.

Today we’ll be giving you a step-by-step guide on how you can effectively host your CPD webinar, as well as some key considerations to help you along the way.

Topics: Construction Marketing Strategy cpd
4 min read

7 Essentials For RIBA CPD Approval

By Rich Newsome on 28-Aug-2020 09:38:55

When it comes to RIBA CPD submission, there are several factors that are mandatory in order to gain approval.

In this post, we’ll aim to give an overview on what those essential elements are. This will be useful for anyone who is thinking of digitising their current CPD or creating a new one from scratch.

Don’t forget to head over to our CPD services page, where we talk you through our step-by-step CPD creation strategy to help you get approved with ease.

Topics: Construction Inbound Marketing Construction Marketing Strategy cpd
5 min read

How To Deliver Engaging CPD Content For Your Building Product

By Rich Newsome on 20-Aug-2020 18:29:40


Continuous Professional Development (CPD) has been a successful route to market for Building Product Manufactures and has become a vital part of architects’ and design professionals’ career development.

The rise in remote working, however, has prompted us all to think a little differently about how we deliver CPD to a wider audience, since face-to-face interactions are not viable right now.

Digitising your Building Product CPD means that you can deliver helpful content, whilst enabling professionals to access it from the comfort of their own home.

However, it’s not just a case of creating a PowerPoint and talking about the benefits of your products. Creating engaging, educational value is what will set you apart from everyone else.

Read on to find out more.

Topics: Content Marketing Construction Marketing Strategy cpd
4 min read

CPDs For Building Products: What Should I Talk About?

By Rich Newsome on 13-Aug-2020 13:42:24


This is the first question that anyone asks when considering delivering a new CPD session, followed by:

Can I deliver true value?

Will people be interested in what I have to say?

You then may have practicality concerns such as:

Do I have the time?

Is it worth it?

Before you know it, you’ve talked yourself out of delivering a CPD altogether.

Establishing the right topic is the first step in achieving a meaningful, educational CPD.

This post aims to provide some useful tips on how you can decide on an appropriate topic, and hopefully, steer your thoughts of negativity into something that you and your team will benefit from.

Read on!

Topics: Construction Marketing Strategy cpd
4 min read

6 Tips for An Effective Building Product CPD

By Rich Newsome on 05-Aug-2020 10:24:30


Maybe you’ve decided to digitise your building product CPD; or maybe you want to create a fresh, new CPD from scratch.

Whatever your aims, you need to ensure that your end-result helps to develop your relationships, establishes thought leadership, and perhaps even leads to specification.

To increase your chances of the above happening, there are some key rules you can follow.

Read on to find out more.

Topics: Construction Marketing Strategy cpd
3 min read

Effective Formats for Building Product CPD Presentations

By Rich Newsome on 29-Jul-2020 14:51:30


It’s widely known that, for architects and design professionals, CPD is a vital part of career development. Many professional institutes (such as RIBA CIOB, RICS, RTPI, CIAT, ICE, IStructE) now require members to undertake a minimum number of CPD hours each year.

Topics: Sales Strategy Construction Inbound Marketing Construction Marketing Strategy cpd
3 min read

Digital CPDs: The Dos and Don’ts for Your Building Product

By Rich Newsome on 14-Jul-2020 09:08:34


As more companies within construction and building products consider digitising their CPDs to reach a wider audience, many are tasked with the conundrum,

I’ve never digitised my CPD before.

Similarly, those who are new to the world of CPDs may be wondering where, even, to start.

If this is the case for you, our recent series on digital CPDs for your building product/construction company may help you.

Today, we’ll be exploring some essential ‘dos’ and ‘don’ts’ worth considering for anyone looking to digitise their building product CPD.

Read on to find out more…

Topics: Construction Marketing Strategy cpd