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5 min read

Marketing To Architects Through CPD Presentations

By Jake Derry on 03-Oct-2023 10:00:00

Building product companies face a significant hurdle when marketing to architects. Connecting with architects is vital as they hold the key to shaping architectural projects and specifications, but they aren't easy to reach through traditional marketing channels.

This is where CPD comes in.

Topics: CPD Marketing Strategy
9 min read

Creating An Effective CPD of Value: DO's and DON'T's Checklist

By Brennan Chui on 11-Apr-2023 14:45:07


Continuing Professional Development (CPD) refers to the ongoing process of learning, developing skills, and improving knowledge in one's chosen profession. It is an essential part of personal and professional growth for construction professionals as it allows them to hone their skills and knowledge, and stay up-to-date with the latest developments in their field.   

An effective CPD can enhance the professionals’ competencies, improve their job performance, and advance their career prospects. But as a CPD provider, you’ll also earn a role as a trusted advisor and have a higher chance of getting your products specified. 


Here are all the Do’s and Don’ts when it comes to CPD creation.  

Topics: CPD
6 min read

CPD in 2023: The Post COVID Era

By Brennan Chui on 15-Mar-2023 11:00:00

A lot has changed since the pandemic.  

Even though the pandemic period is over, it seems that some changes are here to stay.  

As remote work and video conferencing are becoming more prevalent and establishing a new norm, we are seeing increasing demand for online CPD

Topics: CPD
5 min read

How to Beat Bigger Brands with Modern CPD Strategy

By Jack Meisinger on 24-Feb-2023 10:13:17

Many businesses don't understand the full potential of CPD.

They have KPI’s for their sales team to deliver x number of CPD’s per year. Or they have a goal to get RIBA approval. Or they have a series of slideshows hosted on their website.

But most companies don't have a CPD educational program delivered over multiple channels despite the fact that this has massive potential to drive sales.

Topics: Content Marketing CPD Inbound Marketing
7 min read

What is CPD & why do you need it?

By Brennan Chui on 09-Feb-2023 10:00:00

Professional success is an ongoing journey with no end.

As the world and technology evolves at rocket speed, especially throughout the last decade, Continuous Professional Development (CPD) is how professionals maintain their skills, knowledge, and understanding to remain up-to-date with industry best practices and stay on top of their game.

For those operating in the architectural and design space, CPDs play a pivotal role within each professional’s career path.

Topics: CPD
4 min read

Considerations For Getting Your RIBA CPD Approved In 2023

By Jake Derry on 08-Nov-2022 15:46:31

Continuous Professional Development (CPD) is needed more than ever within the construction industry. With evolving regulations and a global push for more sustainable and ethical practices, architects are leveraging CPD to seek out the latest industry developments in the construction environment.

Topics: CPD
12 min read

CPD That Works Best For Architects And Specifiers Right Now

By Paul Iddon on 27-Jul-2022 14:50:18

Recent research from the construction media index shows that 48% of architects attend a CPD because it is relevant to one of their current projects. This can be interpreted as indicating their interest in a specific product or system. 

But truth is, it’s probably a bit more complicated than that.

Topics: CPD
5 min read

7 Different Types of CPD for Building Products

By Rich Newsome on 19-Jul-2022 09:14:00

Ever heard of the saying,

‘All roads lead to Rome’?

Nothing could be truer for CPD. There are numerous ways that building product companies can provide educational value to their audience of building professionals, aside from the traditional ‘lunch and learn’ you may be accustomed to.

CPD is any activity undertaken by a professional that has improved and informed their practice.

This gives you abundant opportunities to establish yourself as a trusted adviser within your niche/area of expertise.

In this blog, we explore seven different activities – all of which could be classified as ‘CPD’.

Topics: Content Marketing CPD
6 min read

Tech Essentials For Building Product Digital CPD

By Rich Newsome on 05-May-2022 16:00:00

Creating a Digital CPD offering can be an effective way to engage a wider audience of decision-makers within the construction industry. Yet, this transition will require you to closely consider your tech stack.

An effective tech stack (i.e. the technologies you use to build and run a project) doesn’t just help you deliver your CPD in an easier way, it can influence the perception of your company – from how professional you’re perceived to be, to how efficient you’ll be to work with.

In this post, we highlight the essential and must-haves, to get your digital CPD off to the right start.

Topics: CPD
5 min read

How This One New Feature Will Unleash The Potential Of Your CPD Presentations

By Dorian Wallace on 31-Mar-2022 14:10:00

Discover the next evolution in digital CPD.
Building product manufacturers have seen incredible results after adopting digital CPD presentations. By definition, its on-demand nature allows architects to learn at their own convenience, resulting in an improved customer experience.

But, with this new digital format comes new challenges, such as CPD video retention and specifiers not being able to easily locate product information within long-form video content.

However, this one new feature completely changes this.
Topics: CPD
3 min read

Should RIBA CPD Be Part Of Your Strategy?

By Rich Newsome on 18-Mar-2022 10:30:00

RIBA-approved CPDs hold significant weight within the construction/building product space. And if your aim is to increase specification and awareness amongst the architectural landscape, then a RIBA CPD is most definitely a consideration to add to your marketing mix.

Here are the facts:

  • The Royal Institute of British Architects (RIBA) is home to 44,000 Chartered Architects
  • Architects who are part of the RIBA must undertake 35 hours of CPD per year
  • CPD points are based on self-reflection
  • RIBA CPDs are worth double points

If you’re new to CPD or unsure of what direction to take with your CPD, this post covers the reasons why you should (or, indeed, shouldn’t) consider RIBA CPD as part of your strategy.

Topics: CPD
9 min read

How To Communicate Your Building Sustainability Aims In Your Marketing

By Ainhoa Rodriguez-Muguruza on 03-Mar-2022 09:00:00

As the built environment in the UK adopts a stronger commitment to the environment, it is the moment for building product manufacturers to step forward and ask themselves how they are contributing to this commitment. Most often than not, building products are designed with the environment in mind. It is key to be able to communicate that to architects and specifiers looking for more environmentally friendly solutions.

Topics: CPD
14 min read

10 Post-CPD Tactics You Can Use To Boost Conversion

By Ainhoa Rodriguez-Muguruza on 23-Feb-2022 09:45:00

Your CPD event has been delivered. Congratulations! You might be tempted to sit back and relax, waiting for the results to come through but… That would be a mistake! Whilst incredibly efficient, CPDs are not magic tricks, and very rarely will they get you leads on their own.

You need to work for it.

Topics: CPD
4 min read

Top 5 Tips For A Great CPD

By Alex Miles on 10-Feb-2022 09:00:00

CPDs have been a great way to market your building products to architects and specifiers and provide professionals with career development. 

However, with the drastic changes to the industry due to the Grenfell tragedy and the rise and continuation of Covid, we have all had to adapt rapidly to continue meeting the expectation of specifiers.

This blog talks about 5 top tips for a great CPD to help you kick start your CPD adaptation.

Topics: CPD
10 min read

Looking At The Numbers: The Future Of CPD In Construction

By Ainhoa Rodriguez-Muguruza on 03-Feb-2022 12:23:00

As the “new normal” establishes itself, an emphasis is being put on the “new”.

The world is becoming used to new ways of behaving and performing activities, including learning. A rise in digitally delivered learning has put the future of CPD into question.

With that in mind, we have summarised the results of 4 reports on CPD published during 2021 to understand the past, present, and future of CPD in construction.

Topics: CPD
5 min read

How To Use Barbour ABI Or Glenigan To Book More CPDs

By Jack Meisinger on 07-Jan-2022 17:17:09

Selling to architects is challenging. To start with, there are only approximately 57,000 architects in all of the UK. A relatively small market. Then, it’s difficult to stand out. Architects don’t like getting pitched on products.

Topics: CPD
9 min read

What Is CPD In Construction?

By Jake Derry on 04-Oct-2021 10:45:00

We hear you. We’ve been there too. Just what is CPD?  

Continuing Professional Development (or simply CPD) refers to an activity an individual takes part in, with the primary goal of developing their professional knowledge and learning.  

Most commonly, CPD’s took the form of formal courses or conferences which are deliberately tailored to a chosen area of growth.  

But that doesn’t mean that there aren’t a massive selection of other activities which can also fall under the banner of CPD – Any learning activity can contribute towards your CPD hours, whether it is being delivered in a structured or more informal way.  

Topics: CPD
7 min read

The Benefits Of Attending Online Construction CPD Courses

By Dom D'Angelillo on 15-Sep-2021 14:34:19

While you might roll your eyes at the thought of hosting Continuing Professional Development (CPD) or trying to encourage architects and specifiers to sign up to your latest online construction course, it’s all for a good reason.

Helping you ensure best practice continues in the construction industry, CPDs are a fantastic means of educating your prospects on changing regulations, product updates or the latest news in your particular sector.

Though your prospects might see it as the least important thing they need to do, there are considerable benefits in encouraging attendance to CPDs that can make significant changes to the construction industry.

In this blog, we discuss what a CPD is, why they’re so important and discuss how you can make the most of your next online CPD, ensuring architects and specifiers are taking advantage of fast-moving technology in the construction sector.

Topics: Content Marketing CPD
11 min read

Find The Perfect Directory For Your Construction CPD

By Ainhoa Rodriguez-Muguruza on 23-Aug-2021 09:30:00

As new initiatives like the Building Safety Bill are implemented within the UK construction industry, architects are expected, more than ever, to help maintain and improve standards in the built environment, encouraging construction professionals to continuously upgrade their knowledge and facilitate collaboration between trades.

Topics: CPD
5 min read

Modern Movement Marketing: Getting Under The Skin Of Architects

By Paul Iddon on 19-Aug-2021 10:45:00

A post written by architect and friend of Insynth, Paul Iddon ARB RIBA

Topics: Content Marketing CPD
7 min read

5 Reasons Online Construction Courses Are A Must-Have For Construction Companies

By Ainhoa Rodriguez-Muguruza on 08-Jul-2021 09:30:00

Online construction courses have seen their popularity exponentially raising in the last year. Accessible for a bigger audience, building product manufacturers are now able to increase their brand awareness and reach more people within the industry through digital CPDs. These online construction courses offer helpful content that construction professionals can access from their own home.

Taking part in online construction courses and industry specific CPDs has become a requirement for members of many professional institutes such as RIBA, asking specifiers to undertake a minimum number of hours of Continuing Professional Development (yes, that is where the acronym CPD comes from!) every year so they stay up to date with the latest construction advancements.

Topics: CPD
5 min read

5 Reasons To Become A [Digital] RIBA CPD Provider

By Rich Newsome on 02-Jul-2021 08:26:23

Digital CPD within the building product and construction industry has grown in popularity since the start of the Coronavirus pandemic.

Providers, like RIBA CPD, have seen exponential growth in uptake as more and more specifiers seek to gain their CPD points remotely.

If you’re a building product manufacturer, you’d have undoubtedly considered the benefits of shifting your CPD to a digital format.

As with most things ‘digital’, simple, efficient and economical benefits can all be gained.

However, choosing to become a CPD provider for an authorised body such as The RIBA is another consideration entirely.

Topics: CPD
5 min read

What is a CPD?

By Freya Oxton-Grant on 29-Jun-2021 15:24:08

CPD stands for Continuing Professional Development and is the term used to describe the professional learning activities available in multiple industries to develop their learning and abilities.

Topics: CPD
4 min read

RIBA CPD Through The Eyes of The Specifier

By Freya Oxton-Grant on 21-Jun-2021 10:00:00

As a building product manufacturer, it’s useful to understand exactly what architects want out of a CPD, in order to create and provide one that meets those requirements. If your CPD is valuable, engaging and memorable, the greater chances you have of your building products being specified.

Topics: Content Marketing CPD
6 min read

UPDATE: What Are The RIBA CPD Requirements?

By Rich Newsome on 03-Jun-2021 14:26:09

Updated June 2021. To view the original post, click here. 

Many key members of your target audience will be chartered members of the Royal Institute of British Architects (RIBA).

As you’ll be aware, The RIBA is a professional body for architects who are primarily based in the UK. Members of the institute will have obligations to fulfil, including allotting a set number of hours to the undertaking of CPD each year.

In this post, we take a closer look at the RIBA CPD requirements and uncover what this means for your building product business.

Read on…

Topics: CPD
4 min read

Why CPD Webinars Will Matter More Than Ever in 2021

By Rich Newsome on 30-Dec-2020 09:00:00

As part of our blogging series on what to expect from your construction marketing in 2021, we tackle the subject of CPD webinars and why they will remain a crucial driver in your marketing strategy for next year.

If you’ve read any of our previous posts, you will see that we’ve blogged extensively on digital CPDs, so if you want to learn more, explore your options, find out requirements, etc, click here.

Let’s dive in…

Topics: Content Marketing CPD
13 min read

The Ultimate Guide to Digital CPDs for your Building Product

By Rich Newsome on 11-Sep-2020 11:05:40

Over the past few weeks, we’ve blogged extensively about the digitisation of your CPD sessions.

In this guide, we aim to tie everything together, outlining:

And some handy tips along the way.

Read on!

Topics: Content Marketing CPD
4 min read

CPD Webinars: The How To Guide For Building Products

By Rich Newsome on 04-Sep-2020 08:24:51

Are you thinking of hosting a CPD in webinar format?

Webinars offer a wide range of benefits that the modern construction product business can - and should - be taking advantage of.

Today we’ll be giving you a step-by-step guide on how you can effectively host your CPD webinar, as well as some key considerations to help you along the way.

Topics: Content Marketing CPD
4 min read

7 Essentials For RIBA CPD Approval

By Rich Newsome on 28-Aug-2020 09:38:55

When it comes to RIBA CPD submission, there are several factors that are mandatory in order to gain approval.

In this post, we’ll aim to give an overview on what those essential elements are. This will be useful for anyone who is thinking of digitising their current CPD or creating a new one from scratch.

Don’t forget to head over to our CPD services page, where we talk you through our step-by-step CPD creation strategy to help you get approved with ease.

Topics: Content Marketing CPD Inbound Marketing
5 min read

How To Deliver Engaging CPD Content For Your Building Product

By Rich Newsome on 20-Aug-2020 18:29:40

Continuing Professional Development (CPD) has been a successful route to market for Building Product Manufactures and has become a vital part of architects’ and design professionals’ career development.

The rise in remote working, however, has prompted us all to think a little differently about how we deliver CPD to a wider audience, since face-to-face interactions are not viable right now.

Digitising your Building Product CPD means that you can deliver helpful content, whilst enabling professionals to access it from the comfort of their own home.

However, it’s not just a case of creating a PowerPoint and talking about the benefits of your products. Creating engaging, educational value is what will set you apart from everyone else.

Read on to find out more.

Topics: Content Marketing CPD
4 min read

CPDs For Building Products: What Should I Talk About?

By Rich Newsome on 13-Aug-2020 13:42:24

This is the first question that anyone asks when considering delivering a new CPD session, followed by:

Can I deliver true value?

Will people be interested in what I have to say?

You then may have practicality concerns such as:

Do I have the time?

Is it worth it?

Before you know it, you’ve talked yourself out of delivering a CPD altogether.

Establishing the right topic is the first step in achieving a meaningful, educational CPD.

This post aims to provide some useful tips on how you can decide on an appropriate topic, and hopefully, steer your thoughts of negativity into something that you and your team will benefit from.

Read on!

Topics: Content Marketing CPD
4 min read

6 Tips for An Effective Building Product CPD

By Rich Newsome on 05-Aug-2020 10:24:30

Maybe you’ve decided to digitise your building product CPD; or maybe you want to create a fresh, new CPD from scratch.

Whatever your aims, you need to ensure that your end-result helps to develop your relationships, establishes thought leadership, and perhaps even leads to specification.

To increase your chances of the above happening, there are some key rules you can follow.

Read on to find out more.

Topics: Content Marketing CPD
3 min read

Effective Formats for Building Product CPD Presentations

By Rich Newsome on 29-Jul-2020 14:51:30

It’s widely known that, for architects and design professionals, CPD is a vital part of career development. Many professional institutes (such as RIBA CIOB, RICS, RTPI, CIAT, ICE, IStructE) now require members to undertake a minimum number of CPD hours each year.

Topics: Content Marketing Sales CPD Inbound Marketing
3 min read

Digital CPDs: The Dos and Don’ts for Your Building Product

By Rich Newsome on 14-Jul-2020 09:08:34

As more companies within construction and building products consider digitising their CPDs to reach a wider audience, many are tasked with the conundrum,

I’ve never digitised my CPD before.

Similarly, those who are new to the world of CPDs may be wondering where, even, to start.

If this is the case for you, our recent series on digital CPDs for your building product/construction company may help you.

Today, we’ll be exploring some essential ‘dos’ and ‘don’ts’ worth considering for anyone looking to digitise their building product CPD.

Read on to find out more…

Topics: Content Marketing CPD
5 min read

How To Make A Digital Building Product CPD

By Rich Newsome on 10-Jul-2020 08:59:51

As more and more companies within building products and construction embrace technology as a new way of working, digital CPDs are becoming a key consideration for many.

If you’re new to CPDs, or if you’re more accustomed to the traditional, face-to-face style of CPD, this blog sets out to explore how to make your CPD digital, reaching out to a wider audience and increasing your chances of specification.

Topics: Content Marketing CPD
4 min read

How To Gain CPD Accreditation For Your Building Product

By Rich Newsome on 01-Jul-2020 13:54:57

Before we begin, I should outline that gaining CPD accreditation isn’t mandatory. You can still create a CPD without accreditation. You can still deliver value without accreditation. You can still increase specification without accreditation. CPD doesn't have to come from, be accredited by, or approved by the RIBA, for example, to count.

However, many organisations across all industry sectors decide to gain accreditation for various training courses. This is mainly because it is a recognised approach to learning and almost a ‘seal of approval’ for anyone looking to help educate people on new trends, initiatives or practices.  

For anyone considering getting their building product CPD accredited, this blog sets out to explain the process, the positives, and the considerations.

Topics: Content Marketing CPD
6 min read

How To Create a Digital CPD Presentation

By Rich Newsome on 18-Jun-2020 10:28:42


Many companies within the building products and construction industry are implementing CPDs as part of their core marketing approach. Why? CPDs serve a multitude of purposes.

Topics: CPD
7 min read

What Are The RIBA CPD Requirements

By Rich Newsome on 12-Jun-2020 09:49:11


Chartered members of the Royal Institute of British Architects (RIBA) are obliged to undertake thirty-five hours of CPD a year. This equates to around 45 minutes per week. Of these thirty-five hours, twenty of them should be based on the ten topics of the RIBA CPD Core Curriculum.

So, what does this mean for building product manufacturers?

Topics: CPD
4 min read

What Is CPD and Why Should You Consider Delivering One?

By Rich Newsome on 05-Jun-2020 10:20:00


Regardless of your profession, Continuing Professional Development (CPD) is a great way to enhance your personal proficiency, whilst keeping up to date with the latest technologies and trends within your industry.

For those operating in the architectural and design space, CPDs play a pivotal role within each professional’s career requirements.

Topics: CPD Inbound Marketing