4 min read

Video Marketing: 5 Tips For Social Media

Video Marketing: 5 Tips For Social Media

When it comes to video marketing, you might automatically think of high-end advertisements on the TV, YouTube Ads. or even the kind of overproduced content that pops out of nowhere when you use social media... 

But that is about to change!

Social media has made video advertisements more accessible than ever.

Rather than upscale brands being the primary users, smaller businesses have taken it upon themselves to use video marketing in their social media campaigns. This is prompting a total revolution in how video works for social media. 

If you have not already adopted using video for social media, it might be because it feels overwhelming... and that’s okay!

This blog discusses our top 5 video marketing tips for social media for you to incorporate, step-by-step, an increasingly popular element to your marketing strategy that will allow your building product business to grow!


#1 Know what you want your video Marketing to achieve

Creating videos on social media can be a great way to communicate with your followers, but if you don't have a specific goal in mind, it may be difficult to produce a compelling video and reach your target audience.

When embarking on a new strategy, it's best to start with fewer but achievable goals to get you started!

For starters, you can boost your brand presence and some promotional content targeting KPIs like ad reach, likes, followers, and shares. , etc. Once your team becomes more comfortable using video marketing, you can start setting bigger goals for your strategy and focusing on the investments you make into your videos.

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#2 Define your target audience

Suppose you are unaware of the audience you want your videos to appeal to.

If so, you will struggle to get your message across effectively, or you may be reaching the wrong audience. As a result, your resources and the marketing team's time are being wasted and it is much harder to reach your goals. We want to reach it by defining the type of audience.

You can adjust your message and video content to suit their tastes/shopping behaviour.

Collaborating with your sales team can help you target the right audience for your business. Aligning both teams will make this process much more efficient for your teams, and both will be on the same page when you gain a lead from your social post.

However, you do not always need to target your specific audience, whilst it might not help you gain more leads for your business. If your video on social media unexpectedly gets many views from another type of audience, it can still help your business’s brand image.

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#3 Determine what types of video you want to create

Once you know what you want to achieve and who your target audience is, you need to decide what type of video content will work best for you. Most studies show that people remember more from watching videos than from reading text-based content.

This is your chance to show the world what you have to offer by creating videos of your products or services.

Although high-quality videos are appreciated, videos taken on a webcam or mobile device can be just as effective. Some high-quality videos may look out of place at times and may not appeal to an audience who might like the content to feel more human.

Here are a few ideas on what videos you could upload onto your social media:

  • Tutorials/how-to videos.
  • Answering frequently asked questions by customers.
  • Promotional video of a new product.
  • Time-lapse video of a product being made or service being carried out.
  • Tour of your workspace. Office, factory, etc.
  • Introduction video about your team.

There are many different types of videos that are popular on social media; make sure you take your audience and goals into account.


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#4 Choose which social media platforms you want to be active on

There are many social media platforms to choose from, such as Facebook, LinkedIn, Instagram, TikTok, and Twitter.

In recent years, more social media apps are promoting video content more than ever. Platforms like TikTok have become more popular with many corporate and small businesses around the world as their video and editing tools make it easy and efficient to create and upload content to the platform.

According to The Drum, 56% of users feel more positive about a brand after seeing it on TikTok.

YouTube is a useful social media platform to consider posting video content. This platform enables you to upload videos that are longer than those allowed on other platforms and to use their analytics tools to measure the effectiveness of your videos and who is watching them. Unlike TikTok, YouTube's algorithm is not heavily influenced by trends.

Every audience group has different preferences with regard to social media, so always make sure to refer to the target audience you discussed with your sales team when creating your content.

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#5 Get creative and have fun

The most important thing is to be creative and experiment with your videos. Different video styles and platforms might be more effective for different businesses, so it's best to experiment with many different ideas to see what works best for you.

You might start by wanting to create tutorial videos, but you find that your casual videos featuring products and colleagues seem to be more popular with your audience.

Charisma and experimentation are crucial to making compelling videos. You may not achieve your bigger goals right away, but as you learn which video strategies work best for you, you will start seeing greater successes.

And once your video strategy begins to show results, your team can start investing more time and perhaps some equipment to improve the quality of your video. Many companies have achieved global success by investing in TikTok or Instagram to post casual or humorous videos to effectively showcase their brands.

Don’t make viral success your ultimate goal, that will come naturally if you have a strong strategy and focus on your target audience more than anything.



It's no secret that video can do a lot for your social media strategy.

Companies with a successful video strategy for their social media see better results, whether that's an increase in leads or the ability to close more deals for the right customers.

Remember, your first videos don't have to be perfect or created with more advanced software. Using your mobile device or your computer's webcam can be equally beneficial.

If your videos are effective and meet your business's goals, they will likely be successful.

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About Insynth

At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.

We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.

As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM ImplementationWeb DesignSales AutomationSEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.

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