Why You Should Be Measuring And Analysing Your Construction Content

By Rich Newsome on 15-Aug-2019 09:10:54

Colleagues want facts and figures. They want measurable and profitable results.

What evidence do you have that your content marketing efforts are successful? This information  will allow you to see if the content you’ve invested so much time on producing is actually working, and most importantly, whether it’s driving sales.

Continue Reading

How To Re-Purpose Blogs For Building Products Social Media

By Olivia Atkinson on 13-Aug-2019 15:47:19

If you’re actively creating content for blogs, you may struggle to find the time to create new content for social media too. When creating content, its quality over quantity so you might have spent a lot of your valuable time on writing a blog.

To ensure you get the most out of your blog content, below are a few tips on how you can re-use material to create social media posts.

Continue Reading

5 Social Media Mistakes Your Building Products Business Might Be Making

By Olivia Atkinson on 08-Aug-2019 14:46:45

Normally its highlighted what you should do when it comes to social media rather than what you shouldn’t do. However most of you will resonate more with common mistakes that have turned into habits when promoting on social media.

If you don’t have the right strategy and plan your content on social media you risk alienating your audience.

Social media is a huge opportunity to engage and interact with your audience. If you don’t dominate the space within your specific sector then someone else will.

Topics: Social Media
Continue Reading

Create Less And Promote More Content For Your Building Products Company

By Rich Newsome on 06-Aug-2019 12:53:03

The Importance Of Content Promotion

Content promotion refers to the distribution of content through a variety of media channels. These include social media networks, blogs, emails, and live events, to name a few.

A common viewpoint shared by many is the notion that you should create less and promote more. We understand the weight of this argument. What’s the point, for example, in organising a birthday party without promoting it? No one would turn up.

Continue Reading

Social Media Content For Building Material Companies

By Olivia Atkinson on 30-Jul-2019 11:51:30

Social media is essential for the building product industry as the products can be a big investment.

It gives prospects another platform to get a feel for your company and an opportunity for companies to show why they're the experts in their field.

It can be a challenge to create content that's right for social media, read on to find out how.

Continue Reading

5 Social Media Tips For Construction Marketing

By Olivia Atkinson on 25-Jul-2019 08:04:00

Unfortunately with social media there’s no one answer or technique that suits all companies. Successful social media campaigns vary due to a number of factors as well as the company itself and its target audience.

Specifically for the building products industry are 5 tips that contribute to having a successful social media campaign.

Read on to find out more...

Topics: Social Media
Continue Reading

How To Promote Your Building Products Business On Social Media

By Olivia Atkinson on 16-Jul-2019 15:05:00

 

Social media can be a great platform to promote your business and its content. However people still have doubts about it. Social media isn't a fad or a phase and it continues to be a big part of companies marketing strategy.

This blog looks at 5 ways you can promote your building products business through social media. Read on to discover new ways of approaching social media and how you could increase engagement.

Topics: Social Media
Continue Reading

Why Social Media Is Essential For The Construction Industry

By Olivia Atkinson on 11-Jul-2019 11:01:00

The first reason to be on social media is because its free. The only cost is time; having someone who manages it. You can invest in tech to make things easier but a lot of tools and schedulers are free to use anyway. As it’s free it means that everybody’s on it, which in turn means there’s a lot of competition.

Topics: Social Media
Continue Reading

Social Media: 50 Best Hashtags For Construction Marketing

By Olivia Atkinson on 04-Jul-2019 17:14:45

Using hashtags in construction marketing is a brilliant way of extending your reach and connecting with a wider audience on social media.

Insynth have been looking at ways to use hashtags and mentions in a post to fully optimise your content for social media platforms.

Read on to find out which hashtags are the best to use for construction marketing and building products promotion on social media.

 

Topics: Social Media
Continue Reading

Social Media: What Drives Sharing Of Online Digital Content?

By Olivia Atkinson on 19-Jun-2019 17:10:31

There are many social media tips, tricks and tactics to ensure your content gets shared and eventually goes ‘viral’. Through producing content for social media, its ultimately every businesses goal for that content to be seen by as many people as possible.

Other than paying for exposure through paid ads or magazine and directories, the only other way your content will get shared is if it’s great.

What one person might perceive as great might be boring and un-engaging to another. This is why we’re going to take a deeper look into the reasons behind why people share content.

Topics: Social Media
Continue Reading

Top Social Media Marketing Strategies for Building Product Brands

By Olivia Atkinson on 13-Jun-2019 17:15:56

When it comes to using social media for construction marketing there are few tips on how to ensure you're doing it right. 

Social media is not a phase, it's here to stay so make sure you know how to get the most out of it with these marketing strategies for building product companies.

Topics: Social Media
Continue Reading

4 Social Media Techniques That Are Dominating 2019

By Olivia Atkinson on 24-May-2019 11:24:20

Social media is an ever-changing platform that continues to create new ways to engage with our customers effectively.  On average we spend 2 hours 22 minutes on social media platforms a day.

This can't be ignored, so make sure your content stands out, grabs peoples attention and makes an impact. With so much time spent on social media, our attention span is decreasing. This makes it an even bigger challenge so we've got 4 social media techniques that are dominating in 2019.

Continue Reading