Social Media: What Drives Sharing Of Online Digital Content?

By Olivia Atkinson on 19-Jun-2019 17:10:31

There are many social media tips, tricks and tactics to ensure your content gets shared and eventually goes ‘viral’. Through producing content for social media, its ultimately every businesses goal for that content to be seen by as many people as possible.

Other than paying for exposure through paid ads or magazine and directories, the only other way your content will get shared is if it’s great.

What one person might perceive as great might be boring and un-engaging to another. This is why we’re going to take a deeper look into the reasons behind why people share content.

Topics: Social Media
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Top Social Media Marketing Strategies for Building Product Brands

By Olivia Atkinson on 13-Jun-2019 17:15:56

When it comes to using social media for construction marketing there are few tips on how to ensure you're doing it right. 

Social media is not a phase, it's here to stay so make sure you know how to get the most out of it with these marketing strategies for building product companies.

Topics: Social Media
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4 Social Media Techniques That Are Dominating 2019

By Olivia Atkinson on 24-May-2019 11:24:20

Social media is an ever-changing platform that continues to create new ways to engage with our customers effectively.  On average we spend 2 hours 22 minutes on social media platforms a day.

This can't be ignored, so make sure your content stands out, grabs peoples attention and makes an impact. With so much time spent on social media, our attention span is decreasing. This makes it an even bigger challenge so we've got 4 social media techniques that are dominating in 2019.

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Construction Marketing: Proven Content Marketing Strategies - Part 2

By Olivia Atkinson on 17-Apr-2019 16:44:21

 

Part 1 discussed how important creating content for your specific audience is and platforms in which you can not only create awareness of your brand but also understand pain points within the sector.

Part 2 focuses on social media, engaging with your audience,  influencers, paid ads and getting a professional to create your content for you.

Many of these promotional strategies overlap and interlink so try and do them together rather than picking one and focusing on one thing.

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The Tech You Need To Supercharge Your Construction Marketing Strategy

By Abby Buchan-Howard on 13-Feb-2019 17:06:10

With digital and smart technologies changing that we live our lives, the construction industry is set to experience some swift changes in order to adapt to the way that buyers are now researching and making purchase decisions.

To keep up with the trends set to sweep the building products industry, your construction marketing strategy should encompass several key elements that are changing the way that prospects are converted into customers.  

Read on to find out more...

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Tech Stack Essentials For Construction Marketing

By Olivia Atkinson on 08-Feb-2019 09:07:01

The building products industry is renowned for being traditional when it comes to marketing and not getting on board with new technologies. This makes it ideal for you to get ahead of the curve and start implicating these tools today.

A well performing marketing stack will improve communication, efficiency, productivity and increase the knowledge you have on your customers. Allowing you to target and nurture your leads with the right content at the right time, ensuring you are providing the best service in your sector.

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Construction Marketing Goals For 2019

By Abby Buchan-Howard on 28-Jan-2019 10:04:28

It’s a new year! It’s time to take a step back, review how the last year has gone for your building products company and begin to put together your new goals for your team to strive towards.

Choosing the right marketing goals for your business ensures that your teams are working towards achievable, realistic targets that will help drive growth for the company as a whole.

Insynth have been blogging about some of the best construction marketing goals that you can you include in your strategy for 2019 and how they can help you to grow and thrive in the new year!

Read on to find out more…

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Top 9 Sales & Marketing Technology Trends In 2019 For Building Products

By Olivia Atkinson on 17-Jan-2019 18:18:00

The building products industry has a reputation of being very traditional in its marketing approach and relativity cautious about adopting new technology.

This presents an opportunity for more adventurous brands to seize the intuitive and steal the march on their competitors by taking advantage of latest tech to help them better engage with the market.

Listed below are 9 trends and new technologies which you could take advantage of in 2019 to grow your business.

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Beyond Digital: A Seminar To Grow Your Building Products Brand

By Charlotte McCormac on 16-Oct-2018 14:27:59

Today, Insynth met with marketing and sales executives from construction companies across the UK for a seminar hosted by CEO, Leigh Simpson, on transforming digital marketing strategy for business growth.

Sponsored by Barbour ABI, Insynth's seminar gave insights into content marketing, promotion, video, SEO and ever-evolving technology, sparking conversation amongst guests. 

Here's an overview of today's digital marketing lessons.

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Dealing With Negative Comments On Social Media

By Charlotte McCormac on 01-Aug-2018 16:19:12

Negativity can manifest in a variety of ways on social media: written abuse from trolls, emojis, seemingly light-hearted comments that are actually damaging.  All attack your building product company’s brand credibility, and all require a response.

Learn how to respond to negative comments on social media to preserve your building product company reputation while solving your customers’ problems, even when they’re not your fault.

Overcome the fear of social media with our tips for social media marketing.

But, why is this important?

Because 1 in 3 social media users prefer to use social media customer care services over telephone or email.

Because 67% of social media users seek resolutions using Facebook and Twitter.

Because nearly 70% of consumers use social media to resolve customer service issues.

And the companies who offer social media customer care get 20 – 40% more business.

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The Insynth Social Media Glossary For Construction Marketing

By Charlotte McCormac on 25-Jul-2018 09:49:30

Building a social media strategy for your building products company?

Use our glossary of social media terms to support your construction marketing strategy.  With our glossary, you can explore every corner of a variety of social media channels before jumping in and sharing your content with the world.

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Social Media And Marketing: Balancing Text And Video Content

By Abby Buchan-Howard on 24-Jul-2018 15:35:28

Video content is a booming power source in construction marketing. 82% of Twitter users use social media for video over text.

Though time-consuming to make, it is one of the most rewarding content formats when it comes to click-through and views.

With video being such a popular format, should businesses be neglecting textual content in the place of the video format? In this blog post, Insynth examines the benefits of maintaining a balance between video and text content. Read on to find out more.

 

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