Beyond Digital: A Seminar To Grow Your Building Products Brand

By Charlotte McCormac on 16-Oct-2018 14:27:59

Today, Insynth met with marketing and sales executives from construction companies across the UK for a seminar hosted by CEO, Leigh Simpson, on transforming digital marketing strategy for business growth.

Sponsored by Barbour ABI, Insynth's seminar gave insights into content marketing, promotion, video, SEO and ever-evolving technology, sparking conversation amongst guests. 

Here's an overview of today's digital marketing lessons.

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Dealing With Negative Comments On Social Media

By Charlotte McCormac on 01-Aug-2018 16:19:12

Negativity can manifest in a variety of ways on social media: written abuse from trolls, emojis, seemingly light-hearted comments that are actually damaging.  All attack your building product company’s brand credibility, and all require a response.

Learn how to respond to negative comments on social media to preserve your building product company reputation while solving your customers’ problems, even when they’re not your fault.

Overcome the fear of social media with our tips for social media marketing.

But, why is this important?

Because 1 in 3 social media users prefer to use social media customer care services over telephone or email.

Because 67% of social media users seek resolutions using Facebook and Twitter.

Because nearly 70% of consumers use social media to resolve customer service issues.

And the companies who offer social media customer care get 20 – 40% more business.

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The Insynth Social Media Glossary For Construction Marketing

By Charlotte McCormac on 25-Jul-2018 09:49:30

Building a social media strategy for your building products company?

Use our glossary of social media terms to support your construction marketing strategy.  With our glossary, you can explore every corner of a variety of social media channels before jumping in and sharing your content with the world.

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Social Media And Marketing: Balancing Text And Video Content

By Abby Buchan-Howard on 24-Jul-2018 15:35:28

Video content is a booming power source in construction marketing. 82% of Twitter users use social media for video over text.

Though time-consuming to make, it is one of the most rewarding content formats when it comes to click-through and views.

With video being such a popular format, should businesses be neglecting textual content in the place of the video format? In this blog post, Insynth examines the benefits of maintaining a balance between video and text content. Read on to find out more.

 

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Social Media And Marketing: 5 Ways Social Media Improves P.R

By Abby Buchan-Howard on 24-Jul-2018 10:14:44

Social media has become an integral part of every business’s P.R strategy. The world is shifting to a more social platform when it comes to promotion and marketing. It’s about being customer-centred.

Using social media for P.R in construction marketing can bring many benefits to your company. Read on to see how social media can improve your public relations.    

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Social Media And Marketing: 5 Key Elements For Construction Marketing Videos

By Abby Buchan-Howard on 20-Jul-2018 15:10:00

Using video for construction marketing is a technique in content creation that is now a critical element of any content marketing plan. HubSpot states that in today's market, 59% of executives prefer to consume content in a video format, rather than as a block of text. Keep reading to find out why is it important?

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How Often Should You Post On Social Media?

By Charlotte McCormac on 20-Jul-2018 15:03:01

It can be difficult enough to know which social media platforms to use when marketing your building products company, let alone understand the most effective times to upload your content.

But with our simple guide, you can find out how to strategically schedule your social media posts for maximum visibility and engagement.

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Social Media And Marketing: Identifying Social Media Platforms That Your Audience Use

By Abby Buchan-Howard on 20-Jul-2018 10:00:00

Social media is a key tool in the arsenal anybody working in the building products industry. It is a way of making connections with potential customers and promoting building products outside of your company website. Read on to find out how to identify the perfect platform for your business.

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Social Media And Marketing: Using Social Media To Promote Building Products

By Abby Buchan-Howard on 19-Jul-2018 13:57:10

In the building products industry, the traditional marketing approach of advertising, P.R, direct mail and telesales has been the preferred method of creating leads and engaging customers. But this is changing.

Tech-savvy building product sales and marketing professionals are using social media more and more to connect with customers, generate leads and win new work. 

Let’s found out how they're doing it.     

 

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Social Media and Marketing: Responding To Your Followers

By Charlotte McCormac on 19-Jul-2018 10:55:23

Think you haven’t got time to respond to your followers on social media?  Think again.

Your responses tell consumers whether they can trust your building products brand.  If you don’t respond, consumers won’t trust you, and you’ll quickly lose business to your competitors.

Responding to your prospects on social media is as important as responding to their calls and emails.  Ironically, not responding is actually a form of response.  When you don’t respond, you ignore your followers. 

You wouldn’t ignore them in the street, so why would you ignore them online?  That just doesn’t make sense, yet so many companies feel that they ‘don’t have time.’

But surely responding to a message is just basic manners?

Read on to find out how you can respond to your followers to convert them into leads.

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Social Media and Marketing: Using YouTube for Construction Marketing

By Abby Buchan-Howard on 13-Jul-2018 10:04:47

YouTube is a video sharing website owned by Google. It is designed to allow users to post and view video footage and subscribe to creators whose content they are most keen to stay up to date with. It is quickly becoming a key tool to have in your marketing arsenal and for  , this is hugely important to success online.

 

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Social Media And Marketing: Using LinkedIn For Construction Marketing

By Charlotte McCormac on 12-Jul-2018 15:41:47

Compared to other social media platforms, LinkedIn is more of an editorial and publishing focused channel.

As the most professional social media platform, LinkedIn is the ideal place to share construction academia and articles to stay up to date with industry topics and engage in conversation with other building product sellers and users.

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