Negativity can manifest in a variety of ways on social media: written abuse from trolls, emojis, seemingly light-hearted comments that are actually damaging. All attack your building product company’s brand credibility, and all require a response.
Learn how to respond to negative comments on social media to preserve your building product company reputation while solving your customers’ problems, even when they’re not your fault.
Overcome the fear of social media with our tips for social media marketing.
But, why is this important?
Because 1 in 3 social media users prefer to use social media customer care services over telephone or email.
Because 67% of social media users seek resolutions using Facebook and Twitter.
Because nearly 70% of consumers use social media to resolve customer service issues.
And the companies who offer social media customer care get 20 – 40% more business.