5 Reasons Why Your Building Products Site Isn’t Showing Up On Google

By Rich Newsome on 23-Jan-2020 14:00:01

There’s nothing more frustrating than your website not showing up on Google when you type in a particular keyword.

You spend so much time improving your website’s content; you’ve got an attractive website; you’re promoting your brand in the best light.

Yet, when you’re sat there, ready to rake in all the traffic…

Nothing happens. No increase. No ROI.

For construction marketers who are new to digital marketing, this can be disheartening. Fear not, however. There could be one of five reasons why you’re not finding your building products website on Google. This post aims to identify them.

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Social Media Marketing For Your Building Product And Construction Companies

By Olivia Atkinson on 17-Dec-2019 14:42:33

Social media can be a huge part of companies marketing efforts, contributing to brand awareness, increased traffic and lead generation. There is no one way that will work for every single company as they differ so much, especially in the building products sector.

However, there are best practises and techniques that have proven successful for companies in the past that we are sharing with you. To get an even deeper insight - download our definitive guide to social media.

Kick-start your marketing efforts, if you're feeling sceptical then trial a few suggestions, you've got nothing to lose.

Topics: Social Media
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Construction Marketing Strategies: Why Inbound Works For Building Products

By Leigh Simpson on 28-Nov-2019 09:29:13

Post Grenfell, the attitude around specification has become more stringent and cautious, with legislators and specifiers alike demanding greater reassurance about the performance, safety and provenance from the materials that are being used in construction.

So how does this impact your construction marketing strategies and why does Inbound Marketing become the ideal method of adapting to this change?

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Be Part Of Our Upcoming Construction Marketing Blogs

By Leigh Simpson on 14-Nov-2019 16:38:56

We want your opinion of the marketing channels and resources you love and find most useful for promoting your building product brand.

We’re kicking off a series of blogs about building awareness amongst specifiers and installers in the building product space.  Rather than just giving you a bland overview of “what the experts say”, we thought it would be great to get your thoughts too.

To get featured, all you need to do is pick the blog, or blogs, that you want to be included in, follow the link and answer a couple of questions.  Leave us your website URL and Twitter/LinkedIn handle and we’ll drop a nice backlink into the blog for you and mention you in our social promotion.

We’re looking forward to you sharing your knowledge with our audience. Don’t be shy.

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Discover Just How Effective Visuals Are On Social Media With These 7 Stats

By Olivia Atkinson on 26-Sep-2019 16:34:42

Hopefully you’re aware of how impactful images and videos are from your own experiences on social media. However are you mirroring this when scheduling your social media for your company?

Understanding just how impactful visuals can be and how they increase conversion rates is key to ensuring you’re engaging with your target audience on social media.

Below are 7 stats on how visuals are received on social media and how they effect the viewers behaviour.

Topics: Social Media
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How To Convert Social Media Followers To Buyers

By Olivia Atkinson on 30-Aug-2019 10:03:53

Many companies struggle to justify time spent on social media as they can’t see a ROI.

Depending on your business, especially in the building materials sector it can be hard to see how social media contributes to your sales.

As the products are a higher risk due to price, the nature of the product and how long they can be booked in for with companies, social media is an opportunity to reassure.

Topics: Social Media
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Why You Should Be Measuring And Analysing Your Construction Content

By Rich Newsome on 15-Aug-2019 09:10:54

Colleagues want facts and figures. They want measurable and profitable results.

What evidence do you have that your content marketing efforts are successful? This information  will allow you to see if the content you’ve invested so much time on producing is actually working, and most importantly, whether it’s driving sales.

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How To Re-Purpose Blogs For Building Products Social Media

By Olivia Atkinson on 13-Aug-2019 15:47:19

If you’re actively creating content for blogs, you may struggle to find the time to create new content for social media too. When creating content, its quality over quantity so you might have spent a lot of your valuable time on writing a blog.

To ensure you get the most out of your blog content, below are a few tips on how you can re-use material to create social media posts.

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5 Social Media Mistakes Your Building Products Business Might Be Making

By Olivia Atkinson on 08-Aug-2019 14:46:45

Normally its highlighted what you should do when it comes to social media rather than what you shouldn’t do. However most of you will resonate more with common mistakes that have turned into habits when promoting on social media.

If you don’t have the right strategy and plan your content on social media you risk alienating your audience.

Social media is a huge opportunity to engage and interact with your audience. If you don’t dominate the space within your specific sector then someone else will.

Topics: Social Media
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Create Less And Promote More Content For Your Building Products Company

By Rich Newsome on 06-Aug-2019 12:53:03

The Importance Of Content Promotion

Content promotion refers to the distribution of content through a variety of media channels. These include social media networks, blogs, emails, and live events, to name a few.

A common viewpoint shared by many is the notion that you should create less and promote more. We understand the weight of this argument. What’s the point, for example, in organising a birthday party without promoting it? No one would turn up.

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Social Media Content For Building Material Companies

By Olivia Atkinson on 30-Jul-2019 11:51:30

Social media is essential for the building product industry as the products can be a big investment.

It gives prospects another platform to get a feel for your company and an opportunity for companies to show why they're the experts in their field.

It can be a challenge to create content that's right for social media, read on to find out how.

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5 Social Media Tips For Construction Marketing

By Olivia Atkinson on 25-Jul-2019 08:04:00

Unfortunately with social media there’s no one answer or technique that suits all companies. Successful social media campaigns vary due to a number of factors as well as the company itself and its target audience.

Specifically for the building products industry are 5 tips that contribute to having a successful social media campaign.

Read on to find out more...

Topics: Social Media
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