--- title: Insynth News | Jack Meisinger description: Jack is the Chief Revenue Officer at Insynth --- X We're Hiring.. - **Loading Jobs...** [![New-Insynth-Logo-insynth-marketing-construction-marketing-inbound](https://www.insynth.co.uk/hs-fs/hubfs/New-Insynth-Logo-wh-text.png?width=521&height=482&name=New-Insynth-Logo-wh-text.png) ![Insynth Construction marketing Agency's Logo](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/Insynth%20New%20Logo.png?width=200&height=185&name=Insynth%20New%20Logo.png)](https://www.insynth.co.uk/) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) ![Jack Meisinger](https://via.placeholder.com/100x100.jpg/e0e7ee) ### Jack Meisinger Jack is the Chief Revenue Officer at Insynth #### Recent posts by Jack Meisinger ###### 23 min read ## [Marketing to Architects: The New Playbook](https://www.insynth.co.uk/news/marketing-architects-playbook) By [Jack Meisinger](https://www.insynth.co.uk/news/author/jack-meisinger) on Jan 9, 2024 1:49:00 PM [![](https://www.insynth.co.uk/hubfs/Marketing%20to%20Architects%20The%20New%20Playbook%20-%20Pillar%20Post%20Header%20%284%29.png)](https://www.insynth.co.uk/news/marketing-architects-playbook) Architects are the most marketed to profession on the planet. This is because they are the primary influencers in purchasing decisions for building projects. How do you stand out from the rest of the market and get your product specified? If you are asking these questions, this is the playbook you’ve been looking for. ###### Topics: [Inbound Marketing](https://www.insynth.co.uk/news/topic/inbound-marketing) [Marketing Strategy](https://www.insynth.co.uk/news/topic/marketing-strategy) ###### 1 min read ## [Marketing Automation Webinar (Full Recording)](https://www.insynth.co.uk/news/marketing-automation-webinar-full-recording) By [Jack Meisinger](https://www.insynth.co.uk/news/author/jack-meisinger) on Nov 20, 2020 9:50:09 AM [![](https://www.insynth.co.uk/hubfs/Marketing%20Automation%20Webinar%20Insynth%20Header%20Image.jpg)](https://www.insynth.co.uk/news/marketing-automation-webinar-full-recording) Simon Rhodes, Leigh Simpson and Jack Meisinger recently discussed marketing automation for building product businesses, and Project Prospecta specifically. Missed the webinar? Watch it here: ###### Topics: [Content Marketing](https://www.insynth.co.uk/news/topic/content-marketing) [Sales](https://www.insynth.co.uk/news/topic/sales) [MarTech](https://www.insynth.co.uk/news/topic/martech) ###### 3 min read ## [Insynth Welcomes Freya Oxton-Grant To The Team](https://www.insynth.co.uk/news/insynth-welcomes-freya-oxton-grant-to-the-team) By [Jack Meisinger](https://www.insynth.co.uk/news/author/jack-meisinger) on Jul 27, 2020 5:03:29 PM [![](https://www.insynth.co.uk/hubfs/Freya%20Interview%20Header.png)](https://www.insynth.co.uk/news/insynth-welcomes-freya-oxton-grant-to-the-team) As Marcus Sheridan reports in They Ask, You Answer, 70% of the buyer decision is made online, before a potential buyer even speaks to a salesperson.  We've observed that this largely holds true for buyers and specifiers in the construction and building product industry as well.  In line with this trend, more and more building and construction product companies are increasing their focus on digital construction marketing.  To keep up with demand, Insynth has grown its team. With four new hires, we are able to help you resolve any strategic and technical problems within your [website](https://www.insynth.co.uk/building-products-website-design-increase-specifications-and-sales), [sales](https://www.insynth.co.uk/sales-automation-building-product-industry), [marketing systems](https://www.insynth.co.uk/hubspot-implementation-support), and [content](https://www.insynth.co.uk/content-marketing-for-construction). We'd like to introduce you to the last of our new additions. ###### Topics: [Content Marketing](https://www.insynth.co.uk/news/topic/content-marketing) [All posts](https://www.insynth.co.uk/news/all) ##### About Insynth About Insynth Insynth Marketing is a HubSpot certified construction marketing agency. We deploy the latest inbound marketing techniques to help building product manufacturers to generate predictable flows of leads, customers, and specifications in this era of digital transformation.   [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)              ##### Useful Links Useful Links - [Services](https://www.insynth.co.uk/construction-marketing-services) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) ##### Latest Blog Latest Blog ###### [Marketing To Architects: Technical Content](https://www.insynth.co.uk/blog/marketing-to-architects-technical-content) In the built environment, technical content serves as the backbone of every new project, so... ##### Contact Contact +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom      [![New-Insynth-white-Logo-Landscape](https://www.insynth.co.uk/hs-fs/hubfs/New-Insynth-white-Logo-Landscape.png?width=200&height=65&name=New-Insynth-white-Logo-Landscape.png "New-Insynth-white-Logo-Landscape")](https://www.insynth.co.uk/) Copyright © 2020 Insynth Marketing Ltd.