2023 is just around the corner!

And with a new year comes new trends to follow and and utilise in our marketing strategy.

In the past year we have covered our top construction accounts for LinkedIn and TikTok, this time we will be covering Instagram.

TikTok has come a long way since its global release in 2018, it’s safe to say you can find a TikTok account and videos for every industry and major business in the UK. There are still many businesses that haven’t fully adopted TikTok in their marketing strategy, as the app isn’t taken as seriously due to the misconception of being a “dance app.” But those who have, show their success through their high number of followers and engagement.

Since the height of the COVID-19 pandemic in 2020, webinars which were once considered outdated, have made a tremendous comeback. They allow businesses to host webinars as CPD, product placement and even thought leadership pieces, all hosted from the comfort of your own home or office space.

LIVE FROM #INBOUND22

The ecosystem of digital marketing is experiencing a major shift. With more customer demands, new regulations and updates in technology have made privacy the forefront of a marketer’s mind.

But can you keep up with all these recent changes and rules? And what does this mean for marketing as a whole?

ROI or return on investment is a metric used to measure the profitability of an asset. It simply refers to measuring the results of a particular activity during a specific period of time against the initial resources first invested in said activity. When it comes to marketing, the ROI compares the amount of money spent on a campaign to the amount of revenue you have gained... Simple? Not quite!

ROI is an elusive figure for most building product businesses and getting it wrong can lead to catastrophic consequences. With HubSpot, that figure is attainable in seconds... In this blog, we learn the role of ROI in a good marketing strategy, the different ways in which it can be interpreted, and the features included in HubSpot that can help you gain clarity when looking at your marketing performance.

When it comes to video marketing, you might automatically think of high-end advertisements on the TV, YouTube Ads. or even the kind of overproduced content that pops out of nowhere when you use social media... 

But that is about to change!

Finding the right construction marketing services for your business can be overwhelming, there are certainly too many to count on both hands.

At Insynth we provide many marketing services for our clients throughout and have seen great success from utilising them in their business and gaining their target results. We know that every business is different and may not have the same goals, which is why it is good to know how different services will meet the goals of your business.

In this blog, I have compiled a list of five construction marketing services you may need for your building product business and how each one can provide success.

TikTok was immensely popular during the pandemic. Most of us (I know I did) enjoyed the lightheartedness of the app and found many content creators that provided entertainment for us whilst in lockdown.

But the playful nature of the platform has meant that it hasn't been taken as seriously by building product companies as it should be.

So, here are 5 reasons why your building product company should take TikTok seriously.

Numerous marketing strategies are used in the built environment to obtain and convert leads, from content marketing, social media marketing, and even SEO. Most, if not all, decision-makers will have expectations for their strategy of choice, but the reality of these strategies may defer from whats expected of them.

This blog covers 9 construction marketing strategy expectations and how you can set yourself up for success by understanding how each strategy really works for your business.

In 2021 there were over 19 million podcast listeners in the UK, and with an estimated, 28 million listeners by 2026 podcasts are fastly becoming one of the most popular forms of content out there. If you thought podcasts were a momentary trend, then you'd be wrong. Podcasts are here to stay.

The rising popularity of podcasts has resulted in a demand for a purpose build platform offering sales and marketing solutions to the challenges experienced by building product manufacturers.

To support this growing audience Insynth is launching the world's first podcast primarily aimed at building product manufacturers. Find out how you can outperform your competitors without outspending them with SNAGGED: The Construction Marketing Podcast. 

Find out more here.

CPDs have been a great way to market your building products to architects and specifiers and provide professionals with career development. 

However, with the drastic changes to the industry due to the Grenfell tragedy and the rise and continuation of Covid, we have all had to adapt rapidly to continue meeting the expectation of specifiers.

This blog talks about 5 top tips for a great CPD to help you kick start your CPD adaptation.

Back by popular demand! Here is the new list of construction marketing influencers you need to follow in 2022.

2022 has seen an upsurge in the popularity of social media in construction, and with this comes the increased popularity of construction influencers, the people we all flock to for advice, inspiration or perhaps a bit of entertainment. 

I’ve scoured social media to find 25 trailblazing individuals for you to follow.

Please note, this list is in no particular order, just awesome construction professionals.

Here is our 25 Construction Marketing Influencers You Need To Follow in 2022!

The sales funnel described by HubSpot is “a metaphor for a traditional sales process from beginning to end.”, essentially it represents the journey your customer goes through when purchasing a product or service from your business.

We work with a range of businesses in the built environment, and the commonality amongst their challenges is that many don’t know how to align both marketing and sales teams to create synergy for business growth. This could be down to a lack of knowledge behind each process or simply not knowing which team works behind each stage.

In this blog, we’ll break down the Insynth funnel and define its structure, to inspire you to do the same for yours!

Sales trends are forever changing across the world.

Wherever you are, your sales team needs to be on top of its game or your business will unfortunately suffer. Whilst many trends never stay forever, it is important to know what is being used and how effective it will become for your business to stay on the top.

With that in mind, here are seven modern sales trends for your building product business.

Hiring a digital marketing agency seems like a looong task that no one wants to do; the research and decision making that goes into finding the perfect agency for your business is daunting but crucial at a time where digitalising your business is becoming the norm.

But it doesn’t have to be. By following these tips, the process of finding an agency that’s just right for your business will be easy and efficient.

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Alisa Smith opens up the talk describing her appearance and surroundings. At first, I was a bit confused, then it clicked. INCLUSIVITY!! 

Before even talking about the main topic of the seminar she had already made an effort to include those attending who could be visually impaired, absolute genius.

Let’s get into it.

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