Automating Emails For Your Building Products Company

By Rich Newsome on 01-Oct-2019 13:00:00

As a building products manufacturer, you’ll undoubtably be looking for ways to save time. Enter: email marketing automation. Streamlining set features on autopilot ensures that your business stays relevant and your brand stays at the front of your architects’, specifiers’ and contractors’ minds.

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Google Turns 21: How Google Continues To Dominate Digital Marketing Tactics

By Olivia Atkinson on 27-Sep-2019 11:36:49

Today Google turns 21 years old. It’s hard to imagine a time when we didn’t look to the search engine for a query or question let alone relying on it for lead generation and business.

Google has changed the rules for marketing in the 21st century. 

Today innovators can disrupt markets by understanding how Google indexes content to put their brand at the top of serps and get found by anyone and everyone looking for the solutions they provide.

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Discover Just How Effective Visuals Are On Social Media With These 7 Stats

By Olivia Atkinson on 26-Sep-2019 16:34:42

Hopefully you’re aware of how impactful images and videos are from your own experiences on social media. However are you mirroring this when scheduling your social media for your company?

Understanding just how impactful visuals can be and how they increase conversion rates is key to ensuring you’re engaging with your target audience on social media.

Below are 7 stats on how visuals are received on social media and how they effect the viewers behaviour.

Topics: Social Media
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Growing Your Building Product Company’s Email List

By Rich Newsome on 24-Sep-2019 09:22:05

Getting positive email results firstly requires you to look at your email list. A new email marketing campaign won’t be effective if you haven’t built a list of recipients to get your messages, or you haven’t grown the existing list you currently have.

By creating an audience with an email list, you will have the opportunity to nurture and develop your prospects in a way that keeps them interested and engaged with your content.

After all, they’ve signed up for your emails. This means that they’ve expressed that first level of interest and are seeking your help for a solution. This makes selling what you’re offering a lot easier down the line.

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My Top 5 Highlights From Inbound 2019 In Boston

By Olivia Atkinson on 19-Sep-2019 10:32:57

As a team we made it a week together travelling to Boston for HubSpot's annual Inbound event. 

Each team member had a topic focus, weeks in advance we secured our seats at our chosen sessions. Each session was blogged live so you could gain from the same insights we did!

Below are my 5 highlights from the trip and what I've took away from the event.

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What I Learnt From My American Adventure

By Rich Newsome on 17-Sep-2019 10:05:12

It’s been a couple of weeks since the Insynth team returned from our visit across the pond. The main aim of our trip was to attend Inbound 2019: an annual sales and marketing conference that brings together industry leaders to deliver high-quality, educational sessions.

As you can imagine, I learnt a lot! You can read about my top five highlights here.

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What I Learnt Whilst Visiting The USA

By Olivia Atkinson on 12-Sep-2019 15:39:01

The Insynth team visited Boston last week for the annual event called Inbound. It's a marketing event which features hundreds of speakers, ranging from experts in social media, content, SEO, sales, and so much more. It's held by HubSpot. 

Other than finding out everything you see in American films is real, such as the FedEx vans, the manholes in the streets that let out steam and the fact there are donut shops everywhere, I learnt a lot of interesting progressions within marketing and business.

Topics: Inbound2019
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My Top 5 Highlights From Inbound 2019

By Rich Newsome on 11-Sep-2019 09:49:06

I’m finally back in the UK after what has been an incredibly rewarding week in Boston, USA for Inbound 2019.

Inbound is an annual event that unites industry thought leaders in sales and digital marketing. With over 250 speakers, the Insynth team was able to learn from those most involved in reshaping the future of our industry.

And what better place to do it in? The USA: Home to the most innovative practices in sales and digital marketing.

Topics: Inbound2019
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Insynth @INBOUND19 - Social Media Marketing in 2019: What's Changed, and Why Your 2016 Playbook Is Broken

By Olivia Atkinson on 06-Sep-2019 18:41:44

Tell me if this sounds familiar: you're producing content, and regularly sharing everything on social media, but your engagement is down.

The network's new algorithms don't help, and you start thinking, "Social media is old news, I'm not putting more effort into this."

Truth is, social media isn't played out, the playbook you've been using since 2016 is. In this session, you'll learn how to reinvent your social media strategy for 2019 and beyond.

Topics: Inbound2019
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Live @Inbound2019  - You’ve Got Email: How to Scale Your Personalized Email Campaigns

By Rich Newsome on 06-Sep-2019 17:52:52

Email marketing continues to be the most powerful way to reach your target audience—90% of emails reach the correct consumer’s inbox, and 91% of consumers check email daily.

For marketers using a people-based email strategy (a strategy where the offers, messages, and frequency of communication are tailored to subscribers), the challenge is scaling effectively without sacrificing the personalisation that makes email work so well in the first place.

Topics: Inbound2019
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Live @Inbound2019 - Do This, Not That! The Best Practices for Email Marketing Campaigns That Drive Customer Engagement

By Rich Newsome on 06-Sep-2019 17:03:47

Jay’s Twitter: https://twitter.com/worldata

Jay Schwedelson, President and CEO of Worldata, goes through the top do’s and don'ts for email marketing campaigns.

Whether you’re a marketer for a B2C or B2B company, email campaigns are a must to support sales and drive customer engagement. But how do you stand out with your campaigns and ensure you’re “checking all the boxes?”

Topics: Inbound2019
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Live @Inbound2019  - Don't Just Create Content, Create Experiences!

By Rich Newsome on 06-Sep-2019 15:38:14

Dan’s LinkedIn: https://www.linkedin.com/in/dangingiss/

Dan’s Twitter: https://twitter.com/dgingiss

Dan's 20-year career has consistently focused on delighting customers, spanning multiple disciplines including digital customer experience, marketing, social media and customer service. He has held leadership positions at three Fortune 300 companies – Discover, Humana and McDonald’s.

Dan is the author of the book, ‘Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media’, a host of the Experience This! podcast and a regular contributor to Forbes. He is a recognized thought leader:

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