Construction Marketing Strategy: What Is The Role Of Marketing In 2020?

By Rich Newsome on 05-Dec-2019 15:37:04

Continuing with our series on construction marketing strategy, this post sets out to assess the current state of marketing within the building products and construction industry, and what you can do to ensure a successful and prosperous 2020… and beyond.

You’ll find many posts out there that talk about marketing in 2020, and you’ll no doubt be bombarded with buzzwords like KYC, Digital Marketing Transformation and insights-driven marketing.

These words all have their place in the marketing sphere, but they don’t necessarily resonate with the challenges that the building products and construction industry face. So, we’ll set out to assess the current state of marketing within your industry, allowing you to progress further and smash your goals.  

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Construction Marketing Strategy: Identifying The Gap

By Olivia Atkinson on 29-Nov-2019 08:43:28

You’re sat in your annual directors meeting thinking how am I going to add £1million revenue in a year when your best sales guy has just left, a new company has entered the market and you’re putting prices up this year.

Worry not as it’s likely you’ve not identified your gap correctly. The term ‘gap’ is used throughout strategy meetings, gap in the market, gap research, performance gap and more.

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Construction Marketing Strategies: Why Inbound Works For Building Products

By Leigh Simpson on 28-Nov-2019 09:29:13

Post Grenfell, the attitude around specification has become more stringent and cautious, with legislators and specifiers alike demanding greater reassurance about the performance, safety and provenance from the materials that are being used in construction.

So how does this impact your construction marketing strategies and why does Inbound Marketing become the ideal method of adapting to this change?

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Construction Marketing Strategy: How Much Should You Invest In Growth?

By Rich Newsome on 27-Nov-2019 16:29:44

For this post, I picked the brain of our CEO, Leigh Simpson, who shared his extensive knowledge and thirty-years' experience of helping businesses grow in the building products and construction sector. 

A lot of companies tend to underestimate (or wrongly estimate) their investment figures in order to achieve their goals. But, through a systematic, data-driven approach, you’ll be able to calculate realistic and achievable targets, allowing you to invest the correct capital in the correct places.

So, where do we start?

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Construction Marketing Strategy: What is TAM?

By Rich Newsome on 22-Nov-2019 09:55:14

How big is your market? Are you accessing a reasonable chunk of it? Is there room for development? These are all common questions that companies within the building products and construction industry often ask themselves.  

And there’s good reason for this. Last year, the construction products manufacturing sector consisted of 23,884 companies in the UK. With a market of this size, there’s a lot of competition 

Now of course, your market share will vary depending on your sector within the construction and building products industry, and this is where TAM comes in.  

TAM stands for Total Accessible Market and is a key strategy in determining market size and your potential for growth.  

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Be Part Of Our Upcoming Construction Marketing Blogs

By Leigh Simpson on 14-Nov-2019 16:38:56

We want your opinion of the marketing channels and resources you love and find most useful for promoting your building product brand.

We’re kicking off a series of blogs about building awareness amongst specifiers and installers in the building product space.  Rather than just giving you a bland overview of “what the experts say”, we thought it would be great to get your thoughts too.

To get featured, all you need to do is pick the blog, or blogs, that you want to be included in, follow the link and answer a couple of questions.  Leave us your website URL and Twitter/LinkedIn handle and we’ll drop a nice backlink into the blog for you and mention you in our social promotion.

We’re looking forward to you sharing your knowledge with our audience. Don’t be shy.

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Construction Marketing: When’s The Best Time To Send An Email?

By Rich Newsome on 14-Nov-2019 11:32:14

It only takes one contractor to specify your products. But what is it that makes them choose your company? The chances are, these decisions will be based on reputation and presence.

A good reputation is something that we all strive for, but presence requires a few strategies to ensure that you stay at the forefront of your contractor’s minds.

One of the best ways to establish presence is through your regular content marketing efforts, and how these efforts feed into your social media and email campaigns.

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SEO In Construction Marketing: Meta Titles And Meta Descriptions

By Olivia Atkinson on 13-Nov-2019 17:20:46

When it comes to optimising your site for search there are a number of things you can do, including keywords, image optimisation and much more.

One of the things that can directly affect click through rates are meta titles and meta descriptions.

Topics: SEO
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SEO In Construction Marketing: The Importance Of Analytics

By Olivia Atkinson on 08-Nov-2019 09:49:19

Data and analytics are the key to making sure you’re continuously improving your marketing tactics. You might be familiar with seeing your data presented in the form of a monthly report.

Google analytics (GA) is a free tool that every single company should be using to track performance of their companies website.

You may check it daily, weekly, monthly or even yearly. Ideally you need to be checking it at least once a week in case any problems arise.

Topics: SEO
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6 Email Newsletter Best Practices For Your Building Products Brand

By Rich Newsome on 07-Nov-2019 17:02:32

Email newsletters are one of the best ways to stay on top of your architects, contractors and specifiers’ minds.

However, getting it right requires thought and strategy. Follow some of these top tips that we apply to our clients to make sure that their newsletters are relevant and read-worthy.

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8 Email Mistakes To Avoid For Your Building Products Brand

By Rich Newsome on 01-Nov-2019 12:29:39

Active email accounts are expected to hit 5.6 billion by the end of 2019, so it’s no wonder that email continues to stand out as the number one sales and marketing resource.

Considering its popularity, I’m sure architects, contractors and specifiers are experiencing a fair bit of noise in their inboxes, too. Therefore, the need to stand out is imperative.

So, how do we stand out?

For starters, avoid making the following mistakes which are sure-fire ways to ensure your emails end up in the spam folder.

 

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Tales From The Oldskool Salesman: Embracing Change

By Will Morris on 30-Oct-2019 16:22:22

It was Autumn 2016. I was sat outside my CEO’s office awaiting the annual meeting to discuss next year’s targets.

All these thoughts were running through my head:

“Will we have new products?”

“Will I be able to hire the two new guys needed for my Sales team?”

“Have we achieved enough this financial year?”

 

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