With Insynth, you can now add chapters to your videos to keep your viewers engaged through long-form video content. Chapters organise your video into short labelled sections. This makes it easy for specifiers to navigate to particular sections in your CPD presentation.
There is no limit to the number of chapters you can add or how long a video can be. This allows you to educate specifiers on each aspect of your product, increase engagement, and improve video retention.
It has been speculated that specifiers are an impatient group. However, the insights captured by the Construction Media Index provide a much needed data-driven perspective.
A staggering 83% of specifiers aren't willing to wait longer than 8 hours (the average workday in the UK) for technical information. While a third said, they would only be happy to wait 60 minutes or less. Specifiers want product information immediately.
Paired with compelling video statistics:
The answer is clear.
Building product manufacturers must streamline their processes to better serve the user; specifiers. This means optimising websites, refining services, and simplifying videos.
A YouTube timestamp is a link to a part of a YouTube video. They enable you to seamlessly link to any second of the video on the YouTube platform.
YouTube time stamps are essentially Chapters. However, the feature only works if the user is consuming video content on YouTube. Our Chapters feature on the other hand works regardless of where the video is used, shown or consumed. This offers near-unlimited application potential
For example, check out this video on Customer Experience which we added chapters to:
You can see how the video is organised into sections that can be navigated on social media or your website. Information that would take minutes locate can be found is seconds.
Imagine how you could communicate your compliancy, regulations, certifications, product information, and awards with this feature. Engage with specifiers in the world's most popular content format. Organised and easily accessible.
It can be a monotonous task to create CPD presentation that will drive engagement for your business and meet certification requirements. All while managing your day to day responsibilities.
With Insynth’s latest CPD package, you can produce a tailored, educational session, aimed to deliver your message to thousands of specifiers within the construction industry, even while you're asleep. Insynth can plan, write, produce, and digitise your CPD, on your behalf.
At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.
We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.
As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM Implementation, Web Design, Sales Automation, SEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.
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