2 min read

How This One New Feature Will Unleash The Potential Of Your CPD Presentations

How This One New Feature Will Unleash The Potential Of Your CPD Presentations
Discover the next evolution in digital CPD.
Building product manufacturers have seen incredible results after adopting digital CPD presentations. By definition, its on-demand nature allows architects to learn at their own convenience, resulting in an improved customer experience.

But, with this new digital format comes new challenges, such as CPD video retention and specifiers not being able to easily locate product information within long-form video content.

However, this one new feature completely changes this.

New Feature For Video CPD presentations

construction marketing report construction media index showing how long architects are willing to wait for information

With Insynth, you can now add chapters to your videos to keep your viewers engaged through long-form video content. Chapters organise your video into short labelled sections. This makes it easy for specifiers to navigate to particular sections in your CPD presentation.

There is no limit to the number of chapters you can add or how long a video can be. This allows you to educate specifiers on each aspect of your product, increase engagement, and improve video retention. 

cpd call to action guide botton


Why Digital CPD Presentation Chapters Work

The Length of time specifiers are happy to wait to receive technical information & advice

construction marketing chart showing how long architects are willing to wait for product information to illustrate the CPD presentations point

It has been speculated that specifiers are an impatient group. However, the insights captured by the Construction Media Index provide a much needed data-driven perspective.

A staggering 83% of specifiers aren't willing to wait longer than 8 hours (the average workday in the UK) for technical information. While a third said, they would only be happy to wait 60 minutes or less. Specifiers want product information immediately.

Paired with compelling video statistics:

  • 86% of businesses use video as a marketing tool
  • 92% of marketers who use video say that it's an important part of their marketing strategy
  • 87% of video marketers reported that video gives them a positive ROI
  • 64% of marketers say their video marketing plans for 2021 and 2022 have been affected by the pandemic.

The answer is clear. 

Building product manufacturers must streamline their processes to better serve the user; specifiers. This means optimising websites, refining services, and simplifying videos. 


YouTube Time Stamps VS Chapters 

image showing YouTube time stamps to illustrate a CPD presentation idea

What is a YouTube Time Stamp?

A YouTube timestamp is a link to a part of a YouTube video. They enable you to seamlessly link to any second of the video on the YouTube platform.

How Do YouTube Time Stamps Defer From Chapters?

YouTube time stamps are essentially Chapters. However, the feature only works if the user is consuming video content on YouTube. Our Chapters feature on the other hand works regardless of where the video is used, shown or consumed. This offers near-unlimited application potential 

For example, check out this video on Customer Experience which we added chapters to:


You can see how the video is organised into sections that can be navigated on social media or your website. Information that would take minutes locate can be found is seconds.

Imagine how you could communicate your compliancy, regulations, certifications, product information, and awards with this feature. Engage with specifiers in the world's most popular content format. Organised and easily accessible.


How Insynth Can Help?

It can be a monotonous task to create CPD presentation that will drive engagement for your business and meet certification requirements. All while managing your day to day responsibilities.

With Insynth’s latest CPD package, you can produce a tailored, educational session, aimed to deliver your message to thousands of specifiers within the construction industry, even while you're asleep. Insynth can plan, write, produce, and digitise your CPD, on your behalf.

Find out more here.

CPD for your building product company white paper call to action

About Insynth

At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.

We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.

As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM ImplementationWeb DesignSales AutomationSEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.

Book A Free Consultation Today