We're Hiring..
5 min read

Insynth Becomes HubSpot Certified Trainer

By Ainhoa Rodriguez-Muguruza on Jan 9, 2023 12:49:06 PM

So, Who Is Our HubSpot Certified Trainer?

At the end of 2022, we got some good news, but we thought we would save them and share them with the new year. We are now HubSpot Certified Trainers! Our Head of Platform Consulting is now a HubSpot Certified Trainer and has been recognised to provide training of quality equal to that offered by the HubSpot Academy! Would you like to know more?

What is The different Between a HubSpot Certified Partner and a HubSpot Certified Trainer?

I know what you might be thinking... Weren't you already a HubSpot Certified Partner? Insynth has been part of the HubSpot Solutions Partner Program since 2020, achieving the Platinum HubSpot Certified Partner Tier in early 2021. The Solutions Partner Program was designed to attract customer-centric agencies and service providers that wanted to help their clients grow using the best fit tech-stack, including, potentially, HubSpot.

File:HubSpot Platinum Solutions Partner.svg - Wikimedia Commons

Becoming part of the Solutions Partner Program allowed us to improve our consulting and implementation services, supported by the experience and expertise of the HubSpot team, that committed to being available 24/7 to help and guarantee the success of our customers. Recognised as Platinum Partners in 2021, Insynth has succeeded at forming a real, meaningful, and lasting relationship with their clients and the platform. 


So, What Does it mean to be a HubSpot Certified Trainer?

As Platinum HubSpot Partners, last October, HubSpot reached out to let us know that we were eligible to take part in their new HubSpot Certified Trainer Program. The HubSpot Certified Trainer Program was being launched with the aim of enabling HubSpot professionals to teach inbound with support from HubSpot, guaranteeing that the training and delivery of the trainers meet the quality standards set by HubSpot Academy.

This program is meant to help HubSpot professionals:

  • Create scalable training services and deliver training that people find valuable
  • Expand the reach of the inbound movement and transform the way the world does business

So, we took the opportunity and we set ourselves the challenge to become HubSpot Certified Trainers. 

What is a HubSpot Certified Trainer?

For a HubSpot expert to become a HubSpot Certified Trainer, they need to complete HubSpot's Certified Trainer Program, which involves a course of 6+ hours, an exam, and a practicum. For a professional to be able to access the program, they need to meet a few prerequisites, ensuring that they have the relevant skills they would need to deliver HubSpot training satisfactorily

These prerequisites include:

  • Being employed at a tiered HubSpot Solutions Partner
  • Having previous experience training
  • Being Inbound Marketing Certified, Inbound Sales Certified, HubSpot Marketing Software Certified and HubSpot Sales Software Certified
  • Showing an ability to explain concepts in an engaging and informative way.
  • Having a passion and enthusiasm for inbound and HubSpot.

The program also involves activities, sample training deliverables, and a workbook approved by the HubSpot Academy team. 

Why Did We Become HubSpot Certified Trainers?

Until now, HubSpot professionals could prove their expertise by taking HubSpot Academy Certifications and we took that *very* seriously. In fact, Insynth is currently the most certified inbound construction company in the UK! Similarly, 100% of our team is Inbound Certified, ensuring that we follow the same methodology every step that we take, regardless of whether we are working on content, website, or implementation.

When we were notified about the HubSpot Certified Trainer Program, we saw it as a clear opportunity to solidify our expertise on the platform. We had been offering consistently training and implementation services for over two years, and it was important for us to prove that we had strong knowledge of the platform and its capabilities. We also understood it as a way to improve and ensure the quality of our training sessions.

So, Who is Our HubSpot Certified Trainer?

If you are familiar with our blog, you most likely already know her. Ainhoa is our Head of Platform Consulting and she religiously publishes a HubSpot Update blog post every month, making sure that our audience is up-to-date with HubSpot's newest releases. She is also the person overseeing all HubSpot Implementations done in-house, and curates personally every training session that is delivered to our clients


Over the last couple of years, she has onboarded into HubSpot over 20 clients, and has delivered close to 100 training sessions, whether general, targeted to a particular HubSpot Hub, or fully customised to fit the goal of a particular company. Together with her recently earned HubSpot Certified Trainer Certification, she holds another 34 HubSpot Academy Certifications


Who Can Hire A HubSpot Certified Trainer?

Working with a HubSpot Certified Trainer guarantees that the agency supporting your business has invested significant time into ensuring the quality of their training is satisfactory, and that is versatile enough to adapt to different learning styles, training needs, and teaching environments. Whilst it might seem that hiring a HubSpot Certified Trainer is an advanced move, it can be beneficial in a wide array of situations.

You might want to consider hiring a HubSpot Certified Trainer if:

  • You have decided that 2023 is the year that you invest on a powerful platform for your business
  • You already have HubSpot but feel that you are not using it to its full potential
  • You are considering a HubSpot upgrade but would like to make sure that you are scaling in the right direction
  • You are seeing the benefits of using HubSpot and would like to train a member of your team to be your in-house HubSpot expert
  • You would like your current HubSpot usage to be audited and optimised
  • You have set yourself to achieve a particular business goal in 2023 and want to make sure it you have all the tools for success

There are different ways to explore the different agencies that have HubSpot Certified Trainers but the easiest would be to access the HubSpot Certified Trainer Directory launched by HubSpot just a few days ago. You can filter trainers by language and expertise. You can find Ainhoa's trainer profile here


Training with Insynth

As a HubSpot Partner and a CRM implementation specialist, we have experience and expertise in deploying HubSpot and other CRM systems into a wide range of businesses. Throughout your project, we support you by providing technical expertise, guidance and best practice advice. Upon completion, you will have all of the skills and knowledge you need to manage HubSpot effectively.

If you would like us to help you with your implementation, we will set up your CRM, configure your deal stages, integrate with email inboxes for email tracking, data cleansing, deduplication and data testing pre-migration, integration with third-party systems and more. We have your back so that you can get up and running as quickly as possible.

Ainhoa Rodriguez-Muguruza

Written by Ainhoa Rodriguez-Muguruza

I work closely with new and existing clients to help them achieve a wide variety of Inbound Marketing goals, including HubSpot CRM implementation and Onboarding, as well as help to map out business development objectives to help drive growth to our client’s building product businesses.