How well does your website perform? How hard does it work for your building product or construction company? Do you even know how to find out?
Outstanding websites that convert architects to returning customers requires an investment, both time and money, and you need to know what your return is on that investment.
If your website was one of your sales reps, would you let them off not meeting their key performance objectives or quotas? Would you be happy to just give them a pat on the back, and say, “Just try your best!”? No… I didn’t think so.