You know what’s getting more complicated? That digital tech stuff. Even at times I don’t know where to start and what info I should listen to, and guess what my job is to stay on top of that stuff!

I remember when marketing was either TV, radio or magazines / newspapers.

Now look there are things all over the computer and phone screen. Digital marketing has really changed how we live for good. 

Changing your focus to digital marketing is now the way to go, every one else is doing it, especially your competitors.

Now Insynth has taken four new hires onboard. More building product businesses are turning to us to help them get their online strategy right and help them to grow.

Last week's blog was written about me, so I thought to take the reigns this week and write one for another fellow new hire.

I'm introducing Sandy Bassi today; so carry on reading and find out more about her...

The crisis at the start of the year threw a spanner in the works for a lot of businesses; trade shows were cancelled, face to face meetings banned and people were more difficult to get hold of being furloughed or not being in the office.

One positive take away from the situation is that more companies than ever are now embracing digital, having video calls instead of driving hours to meet a potential client, investing in their tech stack to work more efficiently and communicate effectively with their team, hosting webinars, creating Digital CPDs and investing time into their website.

Digital opens a world of possibilities with automation, personalisation, segmentation targeting, increasing reach, improving the quality of leads and so much more. To assist in the increased demand for digital marketing services, Insynth Marketing has 4 new additions to the team.

Over the next few weeks, we’ll be taking a closer look at each new member of our growing team, but for now, here’s a quick summary on each and their roles at Insynth.

Today marks a year since I stepped into the Insynth Marketing office and started my new journey, providing construction and building product companies with-not only marketing services-but expert knowledge and consultancy.

So how’s it gone? I’ll be reviewing what the last year has entailed and how I have learnt more in the last year than I have working in a B2B marketing department for just under 3 years and studying a 3 year University degree in Marketing, Advertising & PR.

Of course, my past experience acted as a great buffer for this position, but the last year is the first time I’ve experienced marketing done properly, seeing the impactful results generated by our inbound methods.

Building product companies are continuing to see positive results from content marketing.  To meet the demand for their inbound marketing services, Insynth’s team has expanded with the introduction of a new Digital Content Marketer.

As the only HubSpot certified agency to major in construction marketing, Insynth is leading the way with the latest inbound marketing techniques.

Read on to find out who’s joined the team…