Marketing To Architects: Technical Content
In the built environment, technical content serves as the backbone of every new project, so...
Here is a chart showing the results of effective and ineffective CX. Here are two identical businesses generating 1000 new customers per year. However, the blue bars signify a company that loses 5% of its customers per year, and the orange represents a business that squanders 25%.
Although both businesses generate the same levels of new business, the difference in customer retention affects oranges growth significantly more. As a result, orange will spend more money to generate the same levels of growth that blue achieves simply by a loyal customer base. Does this sound familiar?
With an effective CX strategy, you could maximise your growth by building on a foundation you already have.
An ineffective CX strategy is losing you an unimaginable amount of money, especially as construction is mainly project-based.
To counter this, we take a pragmatic approach to improving your CX, consisting of 3 main phases: auditing, CRM implementation and strategy & consultancy.
These 3 phases are broad, but we've broken them down into six ingredients you can implement straight away for free! That video will tell you all about it😊👉
Typical CX strategies can take multiple years and various agencies, costing you hundreds of thousands and, in some cases, millions. As a full-service construction marketing agency, we offer all the services you need in one place, and because of this, we maintain a fair price.
Although we work with businesses with smaller or larger budgets we'd normally suggest a budget starting around £1,500 - £2,000 for a standard CX strategy. This budget will encompass the 3 main phases of your CX implementation and strategy.
1) Audit. We conduct a comprehensive audit into your current CX to identify opportunities and areas for development.
2) CRM. Implementing the HubSpot CRM increases marketing intelligence and cohesion throughout your offering.
4) Strategy & Consultancy. We will guide you and your workforce to an optimised CX strategy.
Book time with our founder & CEO, Leigh Simpson, to discover how a CX strategy could help you.
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