5 min read

Why Your Building Product Brand Needs Digital PR

By Dom D'Angelillo on 14-Jan-2022 09:32:15

At first thought, PR and working with the media and other industry publications might seem like an archaic approach to your construction marketing.

However, like everything in recent years, it has evolved, offering a more digital and 21st-century approach to how it can be successfully implemented.

As the new year gets underway, and new construction marketing methods are considered by construction product business leaders, it’s important to consider the benefits of digital PR.

Topics: Digital PR
5 min read

Why You Should Consider Digital PR For Your Building Product Brand

By Sandy Bassi on 26-Nov-2021 09:41:14

Digital PR is often misunderstood online marketing strategy, yet its benefits can help boost your building product brand and your construction marketing.

This is because getting listed on Digital PR publications can increase your brand awareness, website authority and your backlink profile.

If you're wanting to learn more about digital PR and how it can help your building product business, continue reading…

Topics: Digital PR
7 min read

Ranked: UK’s Top 51 Architecture Magazines  - 2019

By Leigh Simpson on 05-Jul-2019 11:45:00

The latest edition of the Insynth Digital Construction Media Guide – Architecture Edition has ranked and named the UK’s top 51 architectural magazines for 2019.

Using a proprietary algorithm, Insynth has ranked over 50 titles based upon circulation, social media following, domain authority, spam scores and other factors, to produce an independent and objective picture of which titles are most likely to support SEO and PR activity.

The guide is written to assist construction marketing professionals to understand the effectiveness of their marketing communication plans, PR activity and online marketing strategies. 

It’s also a valuable tool when negotiating rates.

Topics: Digital PR
7 min read

Construction Marketing: Insynth's Top 7 Blog Posts Of 2018

By Abby Buchan-Howard on 11-Jan-2019 09:51:26

In 2018, Insynth were blogging extensively to promote content marketing for construction and how inbound marketing can benefit the building products sector.

We’re kicking off 2019 with a reflection of last year’s blog posts and revisiting the most successful pieces we produced.

In total we wrote 146 blog posts- averaging 3 every week-, generating huge volumes of traffic to our site. We thought it was be a great start to 2019 if we shared our top 7 blog posts with our readers!

Read on to find out more!

Topics: Content Marketing SEO Digital PR Inbound Marketing
5 min read

What Is A Building Product Directory?

By Leigh Simpson on 13-Apr-2018 12:39:26

Updated For 2022, we've provided the latest domain ratings for the Building Product Directory and highlighted the differences between listings and product directories

A building product directory is an online resource for building specifiers. Used by the likes of architects and engineers to research and select building materials, it helps streamline the process when specifying for current or future construction projects. 

Topics: Digital PR
6 min read

Are Online Building Product Directories Worth Paying For?

By Leigh Simpson on 06-Apr-2018 09:53:45

With marketing budgets constantly under pressure, it can be difficult to know where to allocate your budget, especially where the return on investment (ROI) can be difficult to prove.

Online Building Product Directories and Trade Directories offer more than just a link to your business but can be tricky to measure, so what should you be thinking about when considering directories as part of your communications plan?

Topics: Content Marketing Digital PR
3 min read

[updated] Top 10 UK Architectural Titles For Promoting Your Content

By Leigh Simpson on 07-Mar-2018 11:13:01

If you are marketing to architects and producing content to engage with them, what is the best media to use to reach them?  If you want to improve your website rankings with high quality backlinks, which websites are going to give you the best 'backlink juice'?

Insynth has produced a comprehensive study of all of the main UK architectural titles and ranked them in terms of backlink authority, social reach and circulation, both online and offline.

Topics: Digital PR