The latest version of Insynth’s Digital Construction Media Guide is available to download, ranking the top 52 architectural magazines to have your content published in throughout 2022.

So you’ve decided digital PR is the content marketing approach you’re going to use. After all, it’ll help improve your brand awareness and Google Rankings.

The next step, however, is getting a plan in place and executing your campaign to optimise the opportunities for your building product business.

But how do you do it? What do you need that’s going to make your digital PR campaign a success?

Digital PR for your building product might seem like the last bastion of marketing to explore, but there’s plenty of reason to dip more than just a construction sized toe in.

How often do you have the post delivered or dropped off on your desk, finding nothing but a pile of construction focused magazines?

All promoting various aspects of this industry, from niche product fields to more general informative publications, there can be a lot to look through. So how do you know what is right for you?

Digital PR can be an invaluable tool in helping grow your building product brand.

But for many businesses in the construction sector, it’s a completely new form of marketing and one that requires a different approach to conventional techniques.

So, what needs to be done?

As architects and specifiers choose to go online when researching for products and solutions, building product brands are asked to understand the relevance of marketing strategies that involve SEO. If this is your case, you might have already noticed that SEO efforts might fall short depending on the goals that you have set for your company...

But there is a way of speeding up those results with Architecture Magazines! 

Digital PR might seem like a scary term that conjures up images of press conferences thrown together on a whim, or journalists crowding outside your front door, but it is far from that.

Another branch of content marketing, digital PR can help quickly and efficiently build your construction product brand, while also bumping it up the search engine rankings.

Getting your news and other written content editorial space online is one thing, but it has to be written in a way that is engaging to the reader, prompting them to further explore your offering.

This isn’t a lesson in how to write; we know you know how to do that. This is a look at how to specifically write digital PR and why you have to do it in a somewhat counterintuitive way.

It comes down to one word: SABS. But before we look at that, let’s look at what sort of writing digital PR requires.

Digital PR is about far more than just getting your name in the newspaper or published online.

It’s a proven way to help build brand awareness, gain trust in your building product and increase your authority online.

But you might be questioning how something so simple can have such a dramatic effect on factors beyond brand awareness. In fact, digital PR is so important that a small run can have a significant impact on your domain authority and Google rankings.

So, what is domain authority, and how can digital PR make a difference to your search rankings?

This blog explores that and more...

At first thought, PR and working with the media and other industry publications might seem like an archaic approach to your construction marketing.

However, like everything in recent years, it has evolved, offering a more digital and 21st-century approach to how it can be successfully implemented.

As the new year gets underway, and new construction marketing methods are considered by construction product business leaders, it’s important to consider the benefits of digital PR.

Digital PR is often misunderstood online marketing strategy, yet its benefits can help boost your building product brand and your construction marketing.

This is because getting listed on Digital PR publications can increase your brand awareness, website authority and your backlink profile.

If you're wanting to learn more about digital PR and how it can help your building product business, continue reading…

Hey there, thanks for visiting our Architecture Media Guide.

We've updated this list for 2022.

Visit our [UPDATED] The UK’s Top 52 Architecture Magazines – 2022 by clicking here.

If not, we hope you find our 2019 list useful. 

The Insynth Digital Construction Media Guide – Architecture Edition has ranked and named the UK’s top 51 architectural magazines for 2019.

Using a proprietary algorithm, Insynth has ranked over 50 titles based upon circulation, social media following, domain authority, spam scores and other factors, to produce an independent and objective picture of which titles are most likely to support SEO and PR activity.

The guide is written to assist construction marketing professionals to understand the effectiveness of their marketing communication plans, PR activity and online marketing strategies. 

It’s also a valuable tool when negotiating rates.

In 2018, Insynth were blogging extensively to promote content marketing for construction and how inbound marketing can benefit the building products sector.

We’re kicking off 2019 with a reflection of last year’s blog posts and revisiting the most successful pieces we produced.

In total we wrote 146 blog posts- averaging 3 every week-, generating huge volumes of traffic to our site. We thought it was be a great start to 2019 if we shared our top 7 blog posts with our readers!

Read on to find out more!

Updated For 2022, we've provided the latest domain ratings for the Building Product Directory and highlighted the differences between listings and product directories

A building product directory is an online resource for building specifiers. Used by the likes of architects and engineers to research and select building materials, it helps streamline the process when specifying for current or future construction projects. 

With marketing budgets constantly under pressure, it can be difficult to know where to allocate your budget, especially where the return on investment (ROI) can be difficult to prove.

Online Building Product Directories and Trade Directories offer more than just a link to your business but can be tricky to measure, so what should you be thinking about when considering directories as part of your communications plan?

If you are marketing to architects and producing content to engage with them, what is the best media to use to reach them?  If you want to improve your website rankings with high quality backlinks, which websites are going to give you the best 'backlink juice'?

Insynth has produced a comprehensive study of all of the main UK architectural titles and ranked them in terms of backlink authority, social reach and circulation, both online and offline.