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5 min read

The Fundamentals Of A Great Building Product Website

By Rich Newsome on 17-Dec-2021 09:30:57

Your building product website is your most important digital asset. It’s the first place people go to learn about your products or services or to find out more about your business.

Whilst other touchpoints (product directories, social media, press releases, for example) are important, your website is your home-base – your ‘digital sales rep’ working 24 hours a day, 7 days a week to promote your products and offerings.

Topics: Website Customer Experience Design
7 min read

Improving Your Website With Customer Experience (CX)

By Jake Derry on 18-Oct-2021 11:44:01

We’ve determined why CX is so imperative but does your building product website truly reflect your quest to achieve outstanding CX?

Topics: Customer Experience
7 min read

#INBOUND2021: How To Successfully Personalise Your Marketing Strategy

By Ainhoa Rodriguez-Muguruza on 14-Oct-2021 17:49:41

Live From #INBOUND2021

Marketing is driven by emotions and customers are proud to guide their decisions through their feelings! Marketing is not about calling the attention of a prospect anymore; it is about establishing relationships that are special enough for them to consider them memorable. With higher standards than ever, customers are basing their decisions on more than features and function, they are looking for experiences.

Topics: Customer Experience
6 min read

#INBOUND2021 Are You Listening To Your Customers?

By Ainhoa Rodriguez-Muguruza on 14-Oct-2021 14:36:05

Live From #INBOUND2021

Customers’ expectations are higher than ever. So, it is up to us to do our homework and make sure that we have all the information we need to provide them with streamlined, seamless, and flawless conversations. These does not refer uniquely to support conversations, any conversation counts! Are you making sure that your interactions are up to your customers standards?

Topics: Customer Experience Events
7 min read

Relegating Your Customer To Number 2

By Bea Park on 10-Sep-2021 11:50:00


I know it sounds counterintuitive, but when it comes to creating an internal service culture, you need to relegate your customer to number two... Let me explain.

Topics: Content Marketing Customer Experience Events
6 min read

Building Your Value Proposition With Customer Experience In Mind

By Bea Park on 31-Aug-2021 09:41:27

Delivering excellent customer service. I know, it sounds ancient…and it is. In the era of digitalised marketing and sales, it is easy to get bogged down with all the different tricks and techniques to boost your customer reach and potential leads.

Topics: Content Marketing Customer Experience
5 min read

How To Scope Out Your CRM Requirements For Your Construction Marketing

By Sandy Bassi on 17-Sep-2020 14:02:49

Recognising the Customer Relationship Management (CRM) scope you hope to achieve is essential to the success of your CRM implementation. ‘Scope’ suggests how broad your CRM will be for your construction company.

If your customer services team were the only ones that’d be using your new CRM system – your CRM scope would be considered narrow.

On the other hand, if your marketing, sales, and customer services team will be utilising the system, you’ll have an extensive scope of your CRM system.

In this blog, we hope to guide you through the scoping process.

Topics: Lead Generation Customer Experience
7 min read

How A.I Can Deliver 1st Class Customer Service Every Time

By Leigh Simpson on 05-Nov-2018 10:00:00

Positive customer experience is vital for referrals and maximising life time value from your customer relationships.  However, one of the biggest challenges any business faces is keeping customers happy and being consistent in the way we deal with customer challenges and needs. 

Unhappy customers can spread their dissatisfaction quickly with social media. But, a delighted client can be the most valued influencer in attracting new customers. 

Discover how A.I. can help you improve customer experience, build your brand reputation and grow your business. 

Topics: Customer Experience MarTech