7 min read

Relegating Your Customer To Number 2

By Bea Park on 10-Sep-2021 11:50:00

 

I know it sounds counterintuitive, but when it comes to creating an internal service culture, you need to relegate your customer to number two... Let me explain.

Topics: Construction Marketing Strategy Construction Digital Marketing Customer Experience conference
6 min read

Building Your Value Proposition With Customer Experience In Mind

By Bea Park on 31-Aug-2021 09:41:27

Delivering excellent customer service. I know, it sounds ancient…and it is. In the era of digitalised marketing and sales, it is easy to get bogged down with all the different tricks and techniques to boost your customer reach and potential leads.

Topics: Construction Marketing Strategy Construction Digital Marketing Customer Experience
8 min read

Why Your Building Product Company Is Competing With Amazon

By Bea Park on 23-Aug-2021 11:19:39

I know, it sounds slightly far fetched. Why would your construction company be in competition with the international billion dollar conglomerate, Amazon?

Topics: Construction Marketing Strategy development Construction Digital Marketing Customer Experience