You may have found a few agencies that you could potentially work with. But how do you decide which one to pick?
Each may have their benefits and drawbacks. That last thing you want to do is pick an agency you thought was the best for you but turns out it wasn't and you've wasted 000's on them.
That's why we've decided to give you some guidance so you pick the best agency for your needs.
Below are 5 tips to help you... take a look!
1. The Agency's Specialism
Not all agencies will likely be specialised. Many are generalist agencies that provide an all-round support in construction marketing.
However, finding the right agency that is specialised with what you are hoping to achieve will be paramount to your marketing success.
Then an agency that specialises in inbound marketing will be the most suitable for you. They will know the exact campaigns and strategies to adopt to bring you the results you are looking for.
Understand what you want to achieve and seek an agency that specialises in providing that for you.
2. Agency's Sector Experience
There is a lot to understand about the construction sector. Getting your head around how the industry works isn't as simple as it may seem.
That's why an agency with previous experience or a background from the construction sector will ensure they will be on the same page of understanding and goals as you.
As you're aware, the industry has numerous buyer personas, from architects to building contractors - each with their own aims and purposes.
A marketing agency with a specialism in construction will have a better understanding of the diverse needs of your audience, ensuring your brand messaging communicates effectively with the people you want to connect with.
Insynth has a strong background and previous experience within the construction sector. Insynth's founder and CEO originally founded "Contour Heating", a B2B radiator cover business.
From this background Leigh has gained useful experiences that he uses to this day to help Insynth's clients grow within the sector.
3. Do They Culturally Fit You?
Don’t feel the need to choose an eccentric creative agency because – that’s what marketing is all about isn’t it?
Creativity is important, but be sure to choose an agency that is able to demonstrate an understanding of your business and your specific goals and expectations.
A design led agency will impress you with their creativity, but a results focused agency will you impress on outcomes; such as leads generated, website visitors and conversion.
4. Their Track Record
Ask to see results from previous campaigns, or better still, ask if they can put you in touch with some of their clients who can tell you in their own words what the agency is like to work with.
Case studies and testimonials will help you get a better picture as to whether they will be a good fit for you.
However remember the testimonials and case studies provided by the agency will likely be always positive but may not show the full picture. Like before, get in touch with previous clients of the agency and find out their experiences with the agency too.
5. Their Commercial Terms
Agencies will often have different ways in which they charge for their work. It's likely an agency will work under one of the following options:
- Monthly Retainer – A fixed fee each month and the agency will undertake the work required to reach the agreed monthly amount.
- Per Hour – The agency will carry out work as agreed and charge an hourly rate.
- Per Project – The agency will submit a proposal for a specific project with a fixed fee to complete the work.
Charges will vary between agencies. Some agencies will be more flexible than others on the length of contract.
Find one that suits your budgets well, some agencies might have a flexible approach to their pricing to support their clients.
Remember to never rush into choosing an agency. Finding the right one will be supported by plenty of informed decisions.
Hopefully the tips above will help you make those informed decisions and lead you to choose the most suitable agency for your building products business and marketing goals.
If you want help with your construction marketing but not sure where to start... then get in touch with us!
We will guide you through the digital marketing space and develop tailored strategies to help you reach the marketing goals you want.
Click on the button below to book a meeting with one of our construction marketing experts!