Marketing To Architects: Technical Content
In the built environment, technical content serves as the backbone of every new project, so...
Hi, my name is Ainhoa, Inbound Marketing Specialist at Insynth Marketing.
In this video, I am going to introduce you to one of the most useful HubSpot features: personalisation tokens. I will teach you how to implement them on your emails to make them look natural and personal.
A common mistake when looking for quick fixes has been to generalise interactions so they could be easily turned into generic emails.
Reducing the personalisation of your emails can lower your email open rates and get some servers to classify your emails as spam.
However, writing all your emails from scratch does not seem plausible either, particularly if you are looking to increase the reach of your building product business.
As an answer to this dilemma between personalisation and time-efficiency, HubSpot has come up with personalisation tokens.
Personalisation tokens are fields that automatically vary when an email is sent based on the recipient.
A “First name” personalisation token will, as a result, change to reflect the first name of the recipient when the email is sent to them.
Within HubSpot, you can create email templates with as many personalisation tokens as you want. These will add value to your emails and increase the engagement without sacrificing the quality of the interaction.
I hope this brief explanation was useful. If you enjoy learning about these useful tips and you would want to know a little bit more about how HubSpot can help you improve your email interactions, give us a shout.
I am just an email away!