How to use Lists for Optimising your Marketing Efforts

Transcript

Hi, my name is Ainhoa, Inbound Marketing Specialist at Insynth Marketing.

In this video, I am going to dive a little bit more into how using lists can provide you with more insights on your database and give you more power when designing a new campaign or reviewing your marketing strategy.

If you have not yet watched our video on the three key elements to consider when creating a list, I encourage you to review it before watching this video. In that video, I spoke about choosing the right properties to get the right answers.

I explained that the information that we ask from our contacts needs to align with our marketing efforts.

But what happens if you have just figured out or changed your marketing strategy and you realise that you have not been asking for a crucial piece of information?

Lists can also help with that!

You can create a list with all the contacts in your CRM whose value for that specific property is unknown.

You will be able to then target those contacts and send them a form or a CTA where they will be able to fill up that piece of information that you were missing.

Depending on their answer, you will be able to classify your contacts more efficiently.

Let us say, for instance, that you were not asking for the construction sector that your contacts work at when you first interacted with them and, now that you would like to launch a campaign particularly devoted to a sector, you have no way of determining which contact gets what information.

Now, you only need to get them on a list and ask them.

You can also create audiences based on lists that you have previously created.

When building an audience, it is important to think the type of people you are intending to reach with a particular campaign or series of ads. If you already use Google Ads, HubSpot will allow you to sync your current audience and will become part of your CRM.

But the utility of creating audiences on HubSpot goes beyond showing your ads to the contacts on your CRM.

You can create lookalike audiences through which you will be able to target ads to users who are similar to your existing contacts and companies.

HubSpot uses Facebook and LinkedIn to find contacts and companies that resemble those of a list that you have previously created, and for that reason, it is crucial that you have made sure the criterion of that list is meaningful.

I hope this brief explanation was useful. If the different uses of lists have caught your attention, feel free to explore other videos where I speak about using lists to run A/B tests or create reports.

If you have any questions, give us a shout.

I am just an email away!