Marketing To Architects: Technical Content
In the built environment, technical content serves as the backbone of every new project, so...
Hi, my name is Ainhoa, Inbound Marketing Specialist at Insynth Marketing.
In this video, I am going to share with you the one tip that can elevate the synchronisation of your email with your CRM and ensure that any of your interactions comes across as carefully curated: integrating your most used online meeting platform.
Whether you host your meetings within Zoom or Google Meet, you can connect both apps so they automatically sync with your HubSpot portal.
By integrating your go-to platforms, you will be able to easily schedule a Zoom meeting from any contact record or create a Google Meet call without worrying about logging it on your contact’s HubSpot record.
If you exclusively use one platform to schedule the majority of your calls, you can configure your meeting link to include a link to your Zoom or Google Meet personal meeting room.
Integrating your Zoom account within your HubSpot portal is highly recommended if you plan on hosting webinars in the future.
Not only HubSpot can help you enhance the registration experience and increase the signups that you get for your webinar, but it can also allow you to track your contacts’ behaviour when registering and attending your webinar.
HubSpot will also create a list of all the people registering for your webinar, giving you the chance of interacting with them before, during and after the webinar, reminding them about the event or asking them for feedback.
You will be able to find all these insights on your contacts’ feeds, helping you tailor future communication with them and making sure you always deliver the right message at the right time.
I hope this brief explanation was useful. If you would want to know a little bit more about how HubSpot can help you improve the way you communicate with your prospects, give us a shout.
I am just an email away!