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How Does SEO Work And Would It Work For My Business?



As things are becoming more and more digital, Google is quickly becoming one of the first places your customers search for their building product needs.

This provides opportunities for you to rank highly on a search engines results page so you can get found and connect with those that are interested in your building product or service.

Hi, I’m Sandy, and in this video, we’re going you explore how SEO works and how it’ll work for your business.


What’s SEO Exactly?

Search engine optimization (also known as SEO) is the process of optimising your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

So, when it comes to SEO, there’s your webpage, the search engine, and the searcher. If you have a blog about ‘how to discover the appropriate security fixtures’, you want the search engine (which is 90% likely to be Google) to show it as a top result to anyone who searches for the phrase “security fixtures.”

SEO is the magic you’ll need to optimise throughout your building product website to make Google likely to include your pages as one of the top results whenever someone searches for the keywords you want to rank for.


How Does SEO Work?

You can categorise SEO tactics into two ways:

  • On-page SEO: All on-page SEO strategies happen on your website.
  • Off-page SEO: All off-page SEO strategies happen off your website.

Both on-page and off-page SEO aims to make your site more friendly, as well as trustworthy, to users that come on to your website and to search engines.

When search engine crawlers see how friendly your website is to them and users, it improves the chances that your site will rank well for different searches.

For example, say you have two websites: Website 1 and Website 2.

Website 1 isn’t responsive, which means users on smartphones or tablets will struggle when navigating and using the site and therefore be more likely to bounce off the website.

Therefore, this website will lead to a higher bounce rate.

Website 2, however, is responsive, which means a better user experience for all smartphone, tablet, and desktop users.

A search engine would favour website 2 and rank it higher due to it being more responsive with better usability.


The Technical Side Of SEO

So, let's delve deeper into how SEO works.

Search engines have spiders — not the scary kind, but the automated robot kind.

These spiders collect information about your website and the pages that make up your site. They collect things like page speed, title tags, social signals, internal linking, backlinks, and so on.

There are a lot of factors things to consider, and actions that can be taken to try to optimise a website.

There are both on-page and off-page ranking factors that determine how well your site is optimised, and therefore how well it ranks.

If you want to find out more about SEO, download our free SEO guide!

Thanks for watching.