Marketing To Architects: Technical Content
In the built environment, technical content serves as the backbone of every new project, so...
Emails used to be where 1:1 communications went to die. However, Email Marketing has had a major resurgence becoming more powerful, cost-effective and sophisticated than most are aware of, but construction is awakening to its potential.
Email marketing should be an essential part of your construction marketing strategy as it enables you to communicate with prospects and customers while nurturing leads to the point of conversion.
You can typically expect a 40:1 ROI from Email Marketing, and this is why it has businesses worldwide raving!
Insynth create personalised email marketing campaigns which prospects want to open. Our campaigns aid your prospects in their decision-making process while building trust and your reputation as an expert in your sector.
Powered by the HubSpot email tool, we gain unparalleled insights into your prospects, shaping their emails. These intricate and considerate details massively increase engagement.
Incorporated with a robust email automation strategy that integrates with your website and content plan, it forms a highly effective conversion tool.
The construction industry has gotten accustomed to purchasing contact data, however, this isn't best practice - It tarnishes your brand and it reduces your chance of converting contacts. Think, what do you do when you receive an unfamiliar email? You delete it, unsubscribe and quite possibly flag it as spam.
The most effective campaigns are those sent to people who are already interested in your building products brand. If your contact list is deficient then we can help you grow your database organically.
We audit your current end to end communications, review your competitors, and identify your key personas. This information will shape how we interact with your contacts to yield the greatest impact.
At this stage, we implement the HubSpot email tool. We build an email layout to your satisfaction and populate it with content designed to convert rich in call-to-actions and relevant links.
We study the data gathered from your campaign to identify areas for improvement. We then adapt our approach on a weekly basis to ensure success. We also provide monthly reports for full transparency.
Book time with our founder & CEO, Leigh Simpson, to discover if our approach is a good fit for you.
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