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If you are marketing to architects and producing content to engage with them, what is the best media to use to reach them?  If you want to improve your website rankings with high quality backlinks, which websites are going to give you the best 'backlink juice'?

Insynth has produced a comprehensive study of all of the main UK architectural titles and ranked them in terms of backlink authority, social reach and circulation, both online and offline.

A Definitive Media Guide

The 2018 Insynth Construction Digital Media Grader is the definitive guide to the online profiles of UK Construction & Building Product Media.  The 12 page guide ranks 49 UK media titles to help construction sales and marketing professionals plan their content promotion and media schedules.

The guide is the first in a series which will cover the main decision making groups in the UK building industry.

This first guide covers the architectural media and is an essential aid if you are marketing to architects.  Future editions will rank product directories, HVAC media and contractor media. It is free to download for all construction marketers, construction sales professionals and senior executives in the building products industry.

Use this report to:

  • Understand the value of media backlinks to your website
  • Know the potential reach of each title, online, offine and via social media
  • Plan you media and content strategy
  • Get best value for your media spend

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[2019 Update] Ranked: The UK's Leading Architectural Magazines in 2019

You're probably not surprised to learn that PR & SEO are converging.

The two rely upon each other to form a key part of successful content marketing campaigns.

This is why we have produced our second edition of the Insynth Digital Media Guide, to help you understand which titles are the most effective in getting your brand and products seen and also help your backlink building activity.

Using a proprietary algorithm, Insynth has ranked over 50 titles based upon circulation, social media following, domain authority, spam scores and other factors, to produce an independent and objective picture of which titles are most likely to support SEO and PR activity.

The guide is written to assist construction marketing professionals to understand the effectiveness of various marketing communication plans, PR activity and online marketing strategy. It’s also a valuable tool when negotiating rates.

We've compiled data from a wide range of trustworthy sources, so you can discover if the titles you're considering have;

  • a strong domain authority to support your SEO work
  • healthy links - you need to avoid the spammy ones
  • strong website visitor numbers
  • a good following on social media
  • ABC certification

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About Insynth

At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.

We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.

As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM ImplementationWeb DesignSales AutomationSEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.

Book A Free Consultation Today

 

Leigh Simpson

Written by Leigh Simpson

Aligning my experience in marketing, technology, building products and business growth to bring you insights on how to leverage the internet and the latest technology to help you generate more leads, acquire more customers, improve client engagement and create a long term competitive advantage.