Digital PR

Reach A Wider Audience & Boost Your SEO At The Same Time

 

 

What is digital PR?

Digital PR is an essential marketing service for increasing your brand’s online presence and organic search visibility.

Great Digital PR positions you as a trusted expert in your industry, and gets your brand in front of your target audience when it matters. 

Relevancy, expertise, authority and trust are key for a website to rank, and digital PR is a strategy that is used by leading experts in SEO and digital marketing to influence this and acquire high-quality backlinks.

 

How We Help

Whether you’re just starting out with Digital PR or looking for someone to expand on your existing efforts, we’re here to take your brand further. Get in touch to speak to one of our specialists today.

 

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Building Links And Your Brand

By creating compelling content, your building product or construction brand can be positioned positively in leading trade and consumer publications in a way that increases your brand awareness, builds trust and generates valuable backlinks to your website – improving your domain authority and rankings.


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Digital PR Services

Using a goal-driven approach, you can build a high impact digital PR strategy.
Depending on whom you’re trying to target, what stories you want to tell and what types of websites you’d like to be featured on, we’ll set the strategy that’s right for you.


CREATIVE CAMPAIGNS

To achieve multiple links and wide-reaching press coverage across relevant publications, and increase brand awareness, our team will ‘ideate’ and focus on the areas of your business that lend themselves to news stories.

Blending great writing with data, the team will deliver a campaign that will generate headlines, tell a story and build links back to your website.

 

THOUGHT LEADERSHIP

Expertise, Authority & Trust (EAT) are key considerations for SEO, it's important that your brand and your team are positioned as educational, authoritative and trustworthy - and digital PR can support that.

We'll help you discover the spokespeople within your business and the topics on which they're able to speak, gaining opportunities for them to feature in key publications in the construction industry.

 

Digital PR Campaigns: The Insynth Approach 

Here’s how Insynth tackles digital PR to create great ideas and get your story to the widest possible audience:

 

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PR CONCEPT CREATION

Using a range of techniques, we get the creative juices flowing. We create an abundance of ideas, ensuring that they support the core brand messaging.
Then it’s about assessing the viability – Is the data available, or do we need to research it? Is the idea newsworthy? Does it fit the brand voice?

Once we have compared the ideas against all of our factors, we are left with a final few concepts to move forward with.


CAMPAIGN STRATEGY AND ROADMAP

A successful digital PR campaign starts with a clear understanding of your brand, your audience and the message you’re trying to communicate.

Your digital PR campaign begins with a campaign strategy and roadmap, which we’ll develop together to ensure the goals we set to align with your aims.

We will formulate a strategy that incorporates your goals, ensuring that they align with your digital needs, but that its contents also has the ability to generate wide appeal and coverage.


MEDIA NETWORK

With our network, we have contacts in the right places, including leading industry and trade publications. We also have contacts in more niche websites and publications online, meaning we have a solid base of contacts to promote your brand.

We’ll work with you to create a list of target publications and to develop and maintain relationships with the media contacts that matter to your business.


OUTREACH

The outreach phase is where we promote the story/content/asset to the target media.
Often, we utilise press releases to do this but we have also proven a range of techniques successful in tapping into the appropriate audiences, depending on the intent and positioning of the campaign itself.

While outreach often happens in one period, we have also had campaigns that have 'evergreen' appeal and will therefore be outreached multiple times.

 

Digital PR and SEO

Digital PR is usually matched with SEO because they support each other very effectively.

Digital PR delivers positive, tactical and trustworthy messages and promotes them through the most influential channels to build brand awareness and authority. 

SEO focuses on developing quality website content that ranks well in the search results and is shared and referenced across the internet.

Digital PR augments your SEO strategy by increasing mentions and links around the web. This improves your domain authority, which improves your search engine rankings too.

SEO benefits digital PR by identifying the topics and keywords that people are searching for; feeding into the campaign strategy and the type of content you share through the PR activity.

 

Quantify Your Results With Digital PR

Digital PR is one of the most valuable forms of online marketing you can do. This is because its benefit spans the more general goal of ‘brand awareness' and also the more tangible goals relating to search rankings and domain authority.

By using the latest software and techniques, we can even attribute enquiries and sales back to specific digital PR campaign activity, even down to the exact publication that created the first touch engagement.

Whilst traditional SEO link building might focus on getting links to a page, digital PR is all about understanding the product or service that’s being promoted, distilling the core messages surrounding it and communicating those messages in such a way that they are featured in the places your audience is already active online.

As a result, you also get more links to your website, which supports your SEO success overall.

What’s the difference between traditional PR and digital PR, then? For us, it’s accountability. We use a wide span of PR tactics to achieve our client’s goals, agreeing in advance the KPIs and ensuring measurable, visible, tangible benefits. We celebrate the outcomes as well as the outputs. It’s your investment; make it count.

 

Who We Are

Our digital PR team are based at our Shifnal office, with plenty of breakout spaces, coffee and whiteboards!

They’re a close-knit bunch and passionate about construction. They openly share campaign ideas we’ve loved, campaigns we haven’t and discuss industry news and the media landscape regularly.

The team come from journalism, writing and content creation backgrounds. They share a deep understanding of SEO bringing with their detailed knowledge how links and content relevancy affect online visibility.

Together, we work with clients across the construction industry, from product manufacturers, consultants and contractors through to construction software brands. We’d love to add your brand to that list!

Whether you’re just starting out with Digital PR or looking for someone to expand on your existing efforts, we’re here to take your brand further. Get in touch to speak to one of our specialists today.

 

Would you like to speak with Leigh about Digital PR?

Book time with our founder & CEO, Leigh Simpson, to discover if our approach is a good fit for you.

 

 

Or, tell us about your challenge and we'll be in touch

Submit the form below and one of our growth advisors will be in touch to see how we could help you.