--- title: Construction Inbound Marketing Drives Serious Growth For Contour description: Discover how Contour grew orders by 58% in one year by adopting inbound marketing with the help in Insynth and HubSpot. image: https://www.insynth.co.uk/hubfs/LST%20Radiator%20Guards%20And%20Radiators%20for%20Hospitals%20Contour%20Heating%20Limited-1.jpg --- X We're Hiring.. - **Loading Jobs...** [![New-Insynth-Logo-insynth-marketing-construction-marketing-inbound](https://www.insynth.co.uk/hs-fs/hubfs/New-Insynth-Logo-wh-text.png?width=521&height=482&name=New-Insynth-Logo-wh-text.png) ![Insynth Construction marketing Agency's Logo](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/Insynth%20New%20Logo.png?width=200&height=185&name=Insynth%20New%20Logo.png)](https://www.insynth.co.uk/) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) ![contour radiator](https://www.insynth.co.uk/hs-fs/hubfs/Website%20Images/CASE%20STUDY%20PAGES/contour%20radiator.jpg?width=1024&height=684&name=contour%20radiator.jpg) ##### - Case Study - # Contour Heating Products Limited #### Discover how Contour increased its revenue by 370% by implementing HubSpot ### **Sector:** HVAC **Services:** LST Radiators, Radiator Guards, Anti-Ligature Guards & Anti-Ligature Products Contour found that their traditional sales-centred approach was becoming less effective; finding it harder to get in front of specifiers and decision-makers to demonstrate the benefits of their products over their rivals. They needed to optimise their process and make the necessary changes that would insulate them from the pressure that was affecting the team internally. They were frustrated with their old CRM system and had realised that it was slowing them down rather than enabling their growth. Among other pains, simple tasks were taking longer than they should, team managers complained generating simple reports took them hours, and the sales director felt powerless, aware that, despite the great work his team was doing, he had no real-time data on his efforts were performing. ## How we helped Contour approached us, and we helped them to migrate their entire business onto the HubSpot platform.   ![CRM HUG copy](https://www.insynth.co.uk/hs-fs/hubfs/Website%20Images/CASE%20STUDY%20PAGES/CRM%20HUG%20copy.png?width=600&name=CRM%20HUG%20copy.png)   Customising a platform that was first designed for B2C purposes for a building product manufacturer was challenging but allowed Contour to review some of its processes, explore alternative ways of optimising its procedures and, ultimately, develop a streamlined way of conducting its sales activities. HubSpot gave the reps tools so they could see when their prospects were on the website, what pages they were visiting, and when their emails were being opened. Managers were enabled to produce speedy reporting, and, at last, the sales director got real-time data on what was going on in the company. ## THE RESULTS ## % Increase in orders year of year ## % Increase in profits ## % Increase in sales #### Testimonial![“We’ve seen a massive impact right across the business and are looking forward to working with Insynth to continue our impressive growth” - Commercial Director Robin Mansell](https://www.insynth.co.uk/hs-fs/hubfs/Website%20Images/CASE%20STUDY%20PAGES/%E2%80%9CWe%E2%80%99ve%20seen%20a%20massive%20impact%20right%20across%20the%20business%20and%20are%20looking%20forward%20to%20working%20with%20Insynth%20to%20continue%20our%20impressive%20growth%E2%80%9D%20-%20Commercial%20Director%20Robin%20Mansell.gif?width=1440&name=%E2%80%9CWe%E2%80%99ve%20seen%20a%20massive%20impact%20right%20across%20the%20business%20and%20are%20looking%20forward%20to%20working%20with%20Insynth%20to%20continue%20our%20impressive%20growth%E2%80%9D%20-%20Commercial%20Director%20Robin%20Mansell.gif) ## [Download The PDF Here](https://www.insynth.co.uk/hubfs/HubSpot%20Campaign%20Case%20Study%20Contour%20Heating.pdf) [![HubSpot Campaign Case Study Contour Heating](https://www.insynth.co.uk/hs-fs/hubfs/Website%20Images/CASE%20STUDY%20PAGES/HubSpot%20Campaign%20Case%20Study%20Contour%20Heating.jpg?width=209&name=HubSpot%20Campaign%20Case%20Study%20Contour%20Heating.jpg)](https://www.insynth.co.uk/hubfs/Website%20Images/CASE%20STUDY%20PAGES/HubSpot%20Campaign%20Case%20Study%20Contour%20Heating.jpg)     ### Would you like to speak with Leigh? Book time with our founder & CEO, Leigh Simpson, to see how we could implement HubSpot for your business.       **Or, tell us about your challenge and we'll be in touch** Submit the form below and one of our growth advisors will be in touch to see how we could help you.     ##### About Insynth About Insynth Insynth Marketing is a HubSpot certified construction marketing agency. We deploy the latest inbound marketing techniques to help building product manufacturers to generate predictable flows of leads, customers, and specifications in this era of digital transformation.   [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)              ##### Useful Links Useful Links - [Services](https://www.insynth.co.uk/construction-marketing-services) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) ##### Latest Blog Latest Blog ###### [Marketing To Architects: Technical Content](https://www.insynth.co.uk/blog/marketing-to-architects-technical-content) In the built environment, technical content serves as the backbone of every new project, so... ##### Contact Contact +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom      [![New-Insynth-white-Logo-Landscape](https://www.insynth.co.uk/hs-fs/hubfs/New-Insynth-white-Logo-Landscape.png?width=200&height=65&name=New-Insynth-white-Logo-Landscape.png "New-Insynth-white-Logo-Landscape")](https://www.insynth.co.uk/) Copyright © 2020 Insynth Marketing Ltd.