Marketing To Architects: Technical Content
In the built environment, technical content serves as the backbone of every new project, so...
Full-time, hybrid working
£35 - £37.5k p.a.
24 days holiday + stats
Leading an in-house team of content writers and content creators, you’ll be responsible for ensuring the delivery of high-quality technical content that resonates, creates authority and builds trust with construction decision makers, while driving effective SEO to improve client website traffic and lead generation.
You will work with our strategic marketing specialists and SEO consultants develop highly effective content plans that deliver client goals.
Set strategic direction of the content team, leading by setting the standard of excellence for creating technical commercial copy that works for the reader and SEO.
A skilled people manager, you’ll help every member of the content team to reach their full potential and be happy in their work.
You’ll be an experienced technical writer and editor - preferably with real world experience of construction management, architecture, or engineering. UK construction industry experience is highly desirable, as well as a wider insight into the sector internationally.
Your insatiable appetite for personal growth keeps you abreast of the latest techniques for creating copy that works online, including learning about;
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
1) Comprehensive onboarding, providing in-depth knowledge of inbound marketing, marketing strategy and critical software.
2) Unlimited training opportunities to improve your sales and marketing skills.
3) Regular opportunities to attend leading conferences, including; Inbound (Boston, USA), BrightonSEO and industry events.
4) Access to our in-house marketing library
5) Participate in CPD events organised by colleagues to share insights from their learning
6) Be part of a team where everyone is encouraged to embrace personal growth and professional development every day.
Insynth was founded in 2017 when CEO, Leigh Simpson, attended the Inbound conference in Boston. It was there that he realised that he’d been unknowingly applying Inbound marketing principles within his own practice for decades. In Boston, Leigh understood that the UK was years behind America when it came to this approach, so he came back to the UK to start Europe's first building product marketing agency tailored to Inbound Marketing... And thus, Insynth was born.
Owning a successful building product business, Leigh implemented the Inbound methodology within his own brand and saw incredible results, through the application of content marketing and a customer-focused approach.
This essence is embodied within our brand to this day: a completely genuine and authentic service for building product brands who want to grow their business through Inbound marketing.
Today, we help scores of construction brands across the globe to embrace the digitisation of their sales and marketing and adopt inbound marketing. Visit our careers section to learn more about culture and opportunities at Insynth.
The ability to work flexibly and off-site is important to provide a better work-life balance and enable you to be productive and be at your creative best.
As a creative agency, we can’t ignore the importance of serendipity; those unexpected eureka moments overhearing a conversation, a passing comment from a colleague or that whiteboard inspiration.
Getting the balance right is tricky, but it feels like a sensible split between structured on-site working and flexible off-site produces the best results.
Our version of hybrid working is a minimum of 40% of the working week on-site, and the remaining time is wherever suits you best, and works best for your clients and the wider team too.
Being able to commute to our Shifnal, Shropshire head office is essential in this role.