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5 Ways To Grow Your Building Products Company With A CRM System

5 Ways To Grow Your Building Products Company With A CRM System

The ultimate goal for your building product business is to undoubtedly increase and expand your company.

Your construction company can increase its productivity by having a CRM system in place, to help manage sales leads and work as a centralised platform for your current and potential customers.

This centralised platform works to accumulate your data from your customers and leads in one place so you can grow your company to work efficiently.


step 1. Grow By Increasing Revenue


A study found that salespeople spend less than 36% of their time on actual sales. Whilst 64% of their time is spent on admin tasks such as qualifying leads, forecasting, and researching potential contacts.

Utilising a CRM system in place can work to enhance your building product company’s ability to sell whilst avoiding the daily distractions that may occur.

A simple way in which a CRM works to increase revenue is by generating higher sale conversation rates.

When salespeople have access to information and details about prospects, they sell better. This is because they have access to relevant data quickly and promptly.

A CRM system works to manage data on your customers and manage their profiles; over time this improves your ability to produce more sales.


step 2. A CRM Can Improve Lead Generation And Conversion Rates


Your sales teams can often spend too much time generating leads whilst failing to convert them into sales. Lead generation problems can amount to 53.3% of the sales implementation challenges.

With the right data at hand, a CRM system works to improve your chances of conversion and reduce the length of the sales cycle. It also enables your sales team to communicate with your prospects effectively.

A CRM system provides your building product business with more control in managing leads. Once you collect the right data about your leads, your construction marketing can decide on the most effective way to move them through the funnel.

By centralising data, you will not end up wasting valuable time looking through emails and spreadsheets.

Keeping applicable data in one place will ensure you’re never at a loss for the relevant information your sales and marketing may need.

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step 3. A CRM System Generates Smarter Reporting And Analytics


It’s essential to have a CRM system in place that helps you forecast revenues.

Creating a concrete idea about the potential revenue your building product business may encounter will put you in a better position to make informed decisions and grow your business. 

Reporting will help you keep track of the opportunities available and view how well your campaigns are performing – so you can accurately forecast revenue.

It can also generate personalised dashboards that contain information that’s relevant to your construction company. Constant access to insights on your business helps you foster sustained growth. 


step 4. Allow Marketing Automation Make Your Life Easier


I can imagine your sales team forgetting about a follow-up email or phone call can be a daunting situation for them to be in.

Small tasks like this are essential when it comes to a successful deal, but it’s so easy to forget when your team become busy with other responsibilities.

Marketing automation promotes growth by solving this problem by sending automatic reminders and notifications to tasks.

This will help boost relationships with customers and allow for your construction team to become effective with their time and not waste it on admin tasks.


step 5. Reduce Costs With A CRM System


CRM systems can reduce the cost of sales. According to Forbes, the likelihood of selling to a new prospect is only 5 - 20%, compared to the 60 - 70% probability of selling to an existing customer. 

Adopting a CRM will reduce customer acquisition costs by helping you to increase the number of sales to your existing customer pool.

It provides you with opportunities to increase repeat sales with follow-ups via email marketing for example.




A CRM system allows your construction company to become more productive by offering a holistic view of your customers’ requirements.

By developing a deep understanding of customer goals, needs, and challenges, you are paving the way forward to growing your building product business.

Here at Insynth, we’re HubSpot partners and have helped many building product companies successfully integrate HubSpot CRM, bringing them insights into their marketing and sales activities and boosting their growth plans.

If you need to talk about adopting or implementing a CRM system, or you want more information, get in touch with us we are more than happy to help.

With implementation, we’ll provide you with all the skills and knowledge you need to manage HubSpot effectively, and we will support you beyond your live date.

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About Insynth

At Insynth we deliver a predictable flow of leads, customers, and specifications for building product brands through our inbound marketing approach, proven to reach a technically demanding audience.

We use the latest marketing techniques such as construction inbound marketing, to equip building product companies to grow sustainability in this era of digital transformation.

As the only HubSpot certified agency to major in construction marketing. We have a proven formula of bringing a variety of functionalities together including CRM ImplementationWeb DesignSales AutomationSEO, and Email Marketing to achieve your ultimate aim: Growing your business and gaining new specifiers and customers.

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