How To Produce A Construction Marketing Content Strategy
Did you know 93% of businesses use content marketing?That’s a lot of businesses right? But not all...
Modern architects, engineers, and consultants are looking for websites that help them find, evaluate and specify the right product for their project quickly and easily. The right website design can be a key resource for specifiers working on the jobs you want to supply.
Insynth understands the needs of specifiers and contractors, from concept and strategy to design and delivery, together, we can bring your new website to life.
Traditional website design is outdated with huge upfront costs, long delivery times and uncertain results. By adopting a Growth-Driven Design approach to building your website, you can have an ever-improving site that attracts higher quantities of specifiers month after month.
Growth-Driven Design is an intelligent approach to web design, it's a progressive web design methodology that aims to produce better results through data-backed planning and a continuous improvement philosophy.
Our websites are built in the HubSpot CMS, a dynamic and powerful platform. By breaking down and demystify the process of designing websites, we put you in control. Understanding exactly how we collaborate will enable you to better understand and have confidence in the process.
The first step is to getting to know each other. Through our discovery meeting followed by a goal-setting meeting, we'll build a clear picture of your challenges and goals and how your website can be central to your success.
Now we understand what you're trying to achieve, we'll conduct some detailed research to underpin the design direction of your website, factoring in your customer's needs.
In this phase, we’ll research and validate your buyer personas, evaluate your website architecture, and review your technology needs.
Using our research findings, we'll start to design and build your new website. This includes producing wireframes, mock-ups and basic user experience (UX) testing.
If we are supporting you with content, the creation of a content style guide, and drafting and approval of content will happen at this stage.
With designs approved from the previous stage, it’s time to flesh out the design of the pages with UI design, we'll also develop new content and refine old content, slideshows, generate blogs, create videos, podcasts and other content that will appear on the site as well as start to build out the CSS and HTML of the site. If your current site has usable content we will also conduct content migration to ensure a consistent level is maintained, once this is complete we will begin testing the site to identify and rectify any bugs and also test it across devices to ensure it's desktop and mobile-friendly.
Your new website is now built and signed-off. But, we still have more work to do.
We put your site through rigorous testing, to ensure that everything is working properly nothing is broken and that you have a seamless, beautiful, and fast experience for your users across any device or browser. At this stage, we'll also optimise your website through our SEO process.
At this stage, we ensure your team is educated on how to maintain your website before it's launched.
Once the CMS training sessions are complete we'll take care of the technicalities of launching your website live. We'll monitor it's progression over those essential first 24 hours to ensure that it correctly propagates online and that launch day is a success!
"It’s always been a challenge to showcase our products effectively - we have over 200 individual items, and a large library of resources that includes data sheets, CAD files and videos. Our website needs to be practical for end users/ installers, but at the same time visually appealing to design-led architects and specifiers who want to see case studies showing what our products are capable of allowing them to create.
Insynth have smashed that challenge and delivered a website that allows us to achieve all of that, and more. Beautifully designed and simple not only for our clients to use, but for my team to manage, our new website will be invaluable in driving future growth and success."
Insynths' founder, Leigh Simpson, has 30 years of 1st hand experience of Construction Marketing. We understand the specification process, your route to market and the way your specifiers and customers search, evaluate, specify and buy. We speak your language and intuitively appreciate your challenges.
We accommodate your needs and develop solutions to help you succeed, regardless of size or complexity. With our in-depth knowledge of construction marketing, we can be trusted to deliver complex projects that contribute to your bottom line with minimal oversight from you.
Traditional websites can typically cost well over £20,000 and take more than 6 months to deliver. Then you have to hope they'll achieve your original objectives...
With the GDD approach, we'd normally suggest a budget starting around £5,000 for a standard website. For larger product ranges or complex offerings, the cost will increase; here are some of the factors that can affect the final price.
The number of website pages needed is one of the key factors in pricing, as the time required to complete the project will typically scale with a site’s size.
Where and how content will be sourced or created (and by whom) can determine how complex a project will be, a long-form 2000-word blog will require more time than a short form 500-word blog for example.
Technical website requirements (plugins, eCommerce functionality, portals, calculators, etc.) also affect the cost, complexity, and timeline of a website redesign project.
Book time with our founder & CEO, Leigh Simpson, to discover if our approach is a good fit for you.
Or, tell us about your challenge and we'll be in touch
Submit the form below and one of our growth advisors will be in touch to see how we could help you.