--- title: What Architects Want from Your Website Landing Page description: Increase specifications and engagement with architects through your website. Learn how to create great first impressions, make it easy to get spec'd, and build brand loyalty. Implement changes based on real user feedback for a website specifiers will love. --- [Skip to the main content.](https://www.insynth.co.uk/what-architects-want-from-your-website-landing-page#main-content) [![clean-logo-2024-white](https://507386.fs1.hubspotusercontent-na1.net/hubfs/507386/clean-2024/logo/clean-logo-2024-white.svg "clean-logo-2024-white")](https://www.insynth.co.uk/) [![Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists](https://www.insynth.co.uk/hs-fs/hubfs/2021%20Branding/New-Insynth-Logo-Landscape-1.png?width=1073&height=352&name=New-Insynth-Logo-Landscape-1.png "Insynth | Construction Marketing Agency HubSpot Experts | Content Specialists")](https://www.insynth.co.uk/) - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) Search Toggle Menu Search Toggle Menu - Services - [CRM Strategy and Consultancy](https://www.insynth.co.uk/en/strategy-and-consultancy-for-building-product-manufacturers) - [HubSpot Consultancy](https://www.insynth.co.uk/hubspot-services-construction-industry) - [HubSpot Website Development](https://www.insynth.co.uk/building-products-website-design) - [Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Results](https://www.insynth.co.uk/construction-marketing-case-studies) - [About](https://www.insynth.co.uk/about-us) - [Insynth News](https://www.insynth.co.uk/news) - [Careers](https://www.insynth.co.uk/en/careers-at-insynth) - [Blog](https://www.insynth.co.uk/blog) - [Contact](https://www.insynth.co.uk/contact-insynth) ![what-architects-want-from-your-website-laptop-mockup-1](https://www.insynth.co.uk/hs-fs/hubfs/what-architects-want-from-your-website-laptop-mockup-1.png?width=700&height=439&name=what-architects-want-from-your-website-laptop-mockup-1.png)   ## What do architects want from your website? #### We asked them! Here are 10 suggestions from architects to improve engagement and lead generation from your website. ##### Encourage early engagement and increase spec's by implementing real feedback from practicing architects.   Watch a brief recap of the event.   ###### Learn how to ### Set your business up for long-term success Learn how to build brand loyalty with architects by creating great first impressions early in their career. At this stage, they need help with the basics. Creating educational content about technical building products will help you connect with junior architects who will go on to specify your products for the rest of their career. ![What Architects Want from Websites Mockup (7)](https://www.insynth.co.uk/hubfs/What%20Architects%20Want%20from%20Websites%20Mockup%20(7).png) ###### Learn how to ### Get Spec'd Easily Until you have hundreds of tabs open researching technical building products you don't realise how frustrating common website practices are. Avoid user experience disasters and make it easy to get spec'd. ![What Architects Want from Websites Mockup (8)](https://www.insynth.co.uk/hubfs/What%20Architects%20Want%20from%20Websites%20Mockup%20(8).png) ###### Learn how to ### Encourage Early Engagement Just because something sounds like a good idea, doesn't mean it is. Like creating a login portal for architects. This is one of the things they dislike the most, and will keep them away from website. But by ungating technical content, you can build affinity, and increase the likelihood that they will give your sales team a call early in their research process. **Design your website based on actual user feedback and increase specifications today.**   ![What Architects Want from Websites Mockup - Technical Content](https://www.insynth.co.uk/hubfs/chub_backup/What%20Architects%20Want%20from%20Websites%20Mockup%20-%20Technical%20Content.png) ## Build a website specifiers love.   By implementing simple changes based on customer research. This report has been used to build dozens of performance websites for building product companies. Now it's yours.   [![GET THE REPORT](https://no-cache.hubspot.com/cta/default/3859543/d5f5485b-02a9-4ca2-be94-67ff2ddebcb6.png)](https://cta-redirect.hubspot.com/cta/redirect/3859543/d5f5485b-02a9-4ca2-be94-67ff2ddebcb6) ##### ABOUT INSYNTH ABOUT INSYNTH Insynth Marketing is a HubSpot-certified construction marketing agency. We help construction-related businesses to generate predictable flows of leads, customers, and specifications in this era of digital transformation. [![platinum-badge-color (2)](https://www.insynth.co.uk/hs-fs/hubfs/platinum-badge-color%20(2).png?width=100&name=platinum-badge-color%20(2).png)](https://ecosystem.hubspot.com/marketplace/solutions/insynth-marketing-ltd)            ##### Useful Links Useful Links - [Marketing Resources](https://www.insynth.co.uk/construction-marketing-resources) - [Case Studies](https://www.insynth.co.uk/construction-marketing-case-studies) - [Insynth News](https://www.insynth.co.uk/news) - [About Insynth](https://www.insynth.co.uk/about-us-old) - [What We Do](https://www.insynth.co.uk/construction-marketing-services) ##### LATEST BLOG LATEST BLOG [Featured Blog Image](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) ###### [Elevating Your Construction Product Brand: HubSpot's CRM and AI Integration](https://www.insynth.co.uk/blog/elevating-your-construction-product-brand-hubspots-crm-and-ai-integration) The pivotal shift towards customer-centric philosophies has asked from companies within all... ##### Contact Us Contact Us +44 1952 897 097 [hello@insynth.co.uk](mailto:info@insynth.co.uk) Insynth Marketing Ltd The Mansions Shifnal Shropshire  TF11 8BB United Kingdom  [![Insynth Construction Marketing Agency HubSpot Experts Content Specialists](https://www.insynth.co.uk/hubfs/2021%20Branding/Insynth%20%20Construction%20Marketing%20Agency%20%20HubSpot%20Experts%20%20Content%20Specialists.svg)](https://www.insynth.co.uk) © 2026 Insynth Marketing Ltd. ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://3859543.fs1.hubspotusercontent-na1.net/hubfs/3859543/Architect%20Workshop%20snippet.mp4", "dateModified" : "2023-07-17T09:35:25.434Z", "duration" : "PT40S", "height" : 1080, "name" : "What Architects Want from Your Website", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/125082548498?portalId=3859543&size=medium", "uploadDate" : "2023-07-17T09:34:51.432Z", "width" : 1920 } ```