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Is your business ready to grow?

Growth Driven Marketing for construction & building product brands

Insynth works with you to build construction marketing packages based on your sales targets and your available resources.

We tailor a package to fit your budget and totally understand that you wish to limit your risk until you are confident that our methods work and are comfortably paying for themselves with a healthy return on your investment. 

Talk to us about your objectives and we can build a plan to get you started or shift your marketing plans into the next gear.

 

Get An Idea Of Our Costs

 

How We Typically Work

Construction Marketing Strategy  

1. Strategic Review

We take a high level view of your business together, understand your goals and long term objectives.  A plan is then devised to help you get there as quickly as possible.

Buyer Personas

2. Buyer Profiles/Personas 

We work together to establish who your ideal customers are and what we need to write, publish and promote to reach them.

Keyword Research 

3. Keyword Research

We identify the keywords your buyer personas use when looking for your products and your competitors too.  We now know how to reach them.

Content Strategy For Construction 

4. Content Strategy

Buyer research is then used to create a content strategy, setting out a clear path of what content we need and when for different stages of the buyers journey.

 Content Marketing For Construction

5. Content Writing / Blogging

We create regular blog posts and conversion offers such as white papers and ebooks that your personas will love and will want to download.  This delivers leads.

Website Development 

6. Website Development

Your website is also reviewed we ensure that it is secure, responsive and fast.  A great customer experience will help keep your visitors on site longer, finding out more about you.

 SEO | Search Engine Optimisation

7. Search Engine Optimisation (SEO)

We take findings from keyword research and ensure that your site is optimised to be ranked highly when your ideal customers are searching for solutions you offer.

Calls To Action

8. Calls To Action

We ensure that your website and blogs are populated with strong, compelling calls to action to produce leads and convert site visitors to prospects.

 Form Building

9. Forms

Smart forms are used to capture lead information and automatically create and update records on your CRM system and notify you that you have a new lead.

Landing Pages | Thank You Pages 

10. Landing & Thank You Pages

Increase conversion with well designed landing pages for your campaigns.

Complete the loop with thank you pages construction to encourage a deeper dive into your website.

Email Marketing

11. Email Marketing

We nurture your leads by automatically sending great relevant content to help them in the consideration and decision making stages, warming them up ready for your sales team to close the deal.

Social Media Marketing

12. Social Media Management

Promote content, increase traffic and build your brand reputation & authority engaging with the social media channels your buyer personas use.

Pay Per Click Advertising | PPC 

13. Pay Per Click (PPC) Ads

Drive leads while your rankings are improving with PPC advertising.  We can manage your campaigns on search engines and social media

 Analytics & Reporting

14. Regular Reporting

Weekly check-ins and monthly reporting ensures that your strategy stays on track and you know how we are progressing aginst your goals.

  

Project Work

In addition to retained work, we can also provide one off projects to supplement your inbound activity or kick start it.  Typical projects include;

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CRM Implementation

Kick start your inbound journey with a professional HubSpot implementation.

With our expertise and experience, we can fast track you deployment and ensure that you have all the tools and skills to use and manage HubSpot .

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Website Creation / Redesign

If your website is not fit for purpose when it comes to Inbound, then we can help.

Using industry best practice, we can turn your old "brochure" website into a lead generating machine and a great resource for your ideal customers.

 

We also provide consulting and coaching services on an hourly basis. 

For customised pricing information, please click on the banner at the bottom of this page to talk to us about your specific needs.

 

 

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